The joy of being freelance is that I get to share the experiences I have accumulated over 30 years in marketing roles with some really inspiring and passionate people.I enjoy helping businesses work out what their marketing (and sometimes business) strategy should be and then to get 'hands on' to support them in the execution of that strategy if they need it. My approach is pragmatic but always with one eye fixed firmly on the bigger picture.

I am pleased to be available to work with Maddison Coaching clients, bringing my professional communication skills and experience to bear on internal communications and teamwork as well as external marketing strategies and activities.

A pleasure to be working on an exciting new project, covering topics I feel very strongly about.

I was delighted to be able to continue working with Basingstoke College of Technology (BCoT) Apprenticeship team in helping to train apprentices in Marketing and Digital Marketing.

Responsible directly to the Principal, my team grew in scope and number from joining; I ultimately line managed 14 staff. We were responsible for almost all College ‘public facing’ activity, from traditional Marketing (print, web, social media, PR, schools liaison, events etc) through the Admissions processes to Customer Services (such as reception and part time course enquiries). Whilst at BCoT, I completed my Assessor qualification. From August 2016, I split my time 9/1 working as Head of Marketing and as Marketing Assessor. It is an interesting way to keep up my own professional practice and give me insights into the needs of other businesses. (I continued to train for BCoT for several years after I stopped being their Marketing Manager!).My responsibilities included:• To produce and carry out a robust annual Marketing plan that reflected the College’s Strategic Plan (from which the majority of my personal objectives were drawn). • To produce timely and accurate information, primarily in the form of website details and prospectuses.• Lead the team in the College Business Planning and Quality processes, including review/writing of Service Level Agreements and Self-Assessment Reports; these feed into whole College documents that were used, amongst other things, for Ofsted purposes and to inform Governors.• To gather market information that enabled us to promote the wide range of College services effectively to both public and business customers; these services range from courses and Apprenticeships to a Restaurant, a Nursery and hair & beauty salons, all open to the public.• Manage related suppliers including agencies, printing, photography and advertising buying.• Provide marketing advice and information to curriculum colleagues to help them ensure their ‘offer’ is fit for purpose.• Recruit and line-manage the team, including appraisal, target-setting and performance management (if required).

SETA is a charity who have been training engineers since 1969. We work for many local employers, small, large and international, to help them recruit and train their Apprentices and upskill their existing workforce.I enjoyed a very broad role, from the 'traditional' marketing activities to customer liaison and events, as well as whatever current project I can get stuck in to! I am pleased to have worked with a small but wonderful team.

An interesting role, liaising with our European distributors and organising UK 'roadshows' to demo our products.

Everything from sending and tracking samples to designing adverts and new product launches. Managed the fledgling website - remember when we still wrote them in HTML?!

My first 'proper job' and where I realised that getting to know your customers was more interesting than just selling them stuff!