Mesante is a creative agency specializing in crafting unique brand narrative that makes you stand out.Service: UIUX, Branding, Creative CampaignsClients: TASCAM, L'Oréal, Garnier, European Union, Shanghai Couture Week, SoSusan Cosmetics, FutureNext

The Pan-European Hackathon (EUvsVirus) was an initiative by the European Union aimed at developing innovative solutions for COVID-19 related challenges. I was commissioned to be the Art Director for the event, which remains to be the World's Largest Hackathon as of April 2020.• Garnered a total of 23,000 participants and 2,150 unique solutions to tackle COVID challenges in the EUvsVirus Hackathon • Developed and designed a highly successful virtual badge web system with a team of engineers, resulting in a significant PR boost through organic shares on Twitter and LinkedIn • Achieved a remarkable 28% download rate and 38% social media share rate for the virtual badge within one week. Campaign's success led to the evolution of the virtual badge into a SaaS product, currently known as virtualbadge.io

Creative planning and production of visual content for promotional use across Garnier’s social media and print ad channels• Develop commercial advertisements aligned with the needs of the client• Source, compose, style, shoot and edit visual content for commercial use in Southeast Asia

99.co is Singapore's fastest growing search engine for properties. Established in 2014, the geo-spatial portal has since expanded its outreach across Singapore, Surabaya, Jakarta and Bandung.• Led the production of creative assets for paid client and house campaigns• Achieved 170% CTR growth, 65% reduction in CPA of Facebook house campaigns in 2 months• Restructured Google Adwords to optimize for bid spend and quality score• Conducted A/B testing and experimental campaigns following the latest digital trends• Created and designed content for email marketing campaigns

• Involved in the creation, execution and delivery of campaigns for partners and advertisers• Maintained project timeline and media schedule and constant monitoring of online channels for project output• Facilitated internal and external communication for the timely delivery of media campaigns• Provided videography and photography expertise to execute brand awareness campaigns

Tolmao Group is an integrated marketing agency that combines the traditional marketing tools with an innovative approach, creative thinking and a full understanding of the Chinese market. • Assist foreign brands enter the China market through customised entry strategies• Managed content execution over 5 clientele WeChat Official Accounts• Rebranded Tolmao Group’s corporate positioning and service offering• Creation of clients' marketing analysis reports

Digital Bootcamp Asia is a landmark for the marketing world, focusing on the digital side without forgetting all the other aspects of doing business in Asia and especially China. It seeks to help individuals and businesses understand the Asian markets through unique programs, online publications, offline events and smart solutions for businesses.• Oversaw project management to include budget management, venue selection,vendor sourcing, event promotion and design, on-site event management over a total of 15 events (workshops, sharing, networking) over the span of 7 months• Venue sourcing and management to include hosting events in Shanghai World Financial Center, Shanghai International Finance Center (IFC)• Led core planning meetings across event stakeholders to align objectives• Analyzed program metrics to provide recommendations for continuous improvements• Identified partnership opportunities for collaborative events

• Achieved target traction through a comprehensive marketing strategy ranging from pricing, branding, publicity initiatives and collaboration efforts• Utilized measurement and analytics to deliver event against key performance targets• Composed and designed marketing collaterals to generate publicity outreach• Sole producer for event photography and videographyView event here: https://www.eventbank.cn/event/14844/home.html

• Editor for documentaries and a series of short clips to include clipping, audio mixing, color correcting and content localisation• Assigned to research and produce content for Ottomimi, a kids science show• Undertaken camera work for Music Education in China (MEIC) documentary, Man in the House sitcom casting and culinary filiming for a client• Managed Facebook accounts for NYSH and Wok N Wine, a wine-travel cusine show

Pixioo Photography is a photography service company that specialises in family, weddings and pre-wedding photoshoots.• Production of photography and videography content• Involved in post-production process• Authored wedding articles for the company's website