Claire Watson Email & Phone Number

United States

As a passionate Content Manager, I’m all about crafting stories that connect and engage. I thrive on turning ideas into compelling content that resonates with audiences and drives meaningful results. My approach is both strategic and creative—I love diving into data to fine-tune our approach, but I’m just as excited about brainstorming fresh, innovative ideas that push the envelope. With a knack for collaboration and a deep understanding of brand voice, I’m committed to creating content that not only tells a story but also adds real value to the audience and the business.Key ResponsibilitiesContent Strategy: I align the content strategy with the business goals and ensure our brand’s voice stands out.Content Creation: From concept to publishing, I ensure that everything we produce is both polished and purposeful.Search Engine Optimization: I use SEO and data-driven insights to ensure our content is visible, effective, and always improving.Project Management: I oversee content projects, coordinating with teams to make sure we deliver on time and on point.Team Collaboration: Working closely with marketing, design, and product teams, I ensure our content supports our bigger picture goals.Brand Consistency: I’m committed to ensuring that all content reflects our brand’s unique style and message.Social Media Management: I manage our social media content, focusing on genuine engagement and building strong connections with our audience.Audience Focus: I keep our audience’s needs front and center, using their insights to guide our content creation.Content Calendar: I maintain a content calendar that keeps us on track with a steady stream of engaging material.Content Optimization: I regularly update and optimize our content to keep it relevant and impactful.

As Digital Marketing Manager, my focus was on on developing and executing Doxim's digital marketing strategy around tactical business goals. I leveraged my extensive experience in content development and management to fuel digital marketing initiatives and was obsessed with optimizing digital efforts for sales and marketing ROI.Key Responsibilities:  Developed and executed a digital marketing strategy around tactical business goals. utilizing multichannel digital marketing. Sourced digital content ideas and identify ways to strengthen Doxim’s digital presence with our target audiences and increased conversion of leads to MQLs and active pipeline opportunities.  Leveraged Doxim's key business objectives to help shape the dialogue. Actively monitored, reported on, and refined digital marketing metrics and efforts.  Ability to create, package and distribute thought leadership content in various formats across channels, using best practices, new strategies and actionable insights Leveraged data to understand how our audiences consume our content and makerecommendations to key stakeholders and adapt accordingly.

Oversaw all marketing content initiatives, both internal and external, across multiple platforms and formats. Had a strong focus on all things related to digital copy, channel optimization and brand consistency. Ensured effective generation, editing and distribution of all content. Key responsibilities:Developed and implemented content marketing strategies to support lead generation.Developed a content plan and managed a monthly content calendar.Wrote and optimized digital content for SEO - including blog posts.Generated content that could be leveraged for lead generation initiatives, such as whitepapers and playbooks.Managed a team of content creators, providing feedback and guidance to ensure high-quality content that resonates with the target audience.Conducted research to identify trends and insights that inform content development and distribution.Collaborated with other departments, such as sales and product teams, to ensure alignment and consistency in messaging.Managed and monitored all of Doxim's social media properties.Analyzed data and metrics to measure the effectiveness of content marketing efforts and adjusted strategies as needed.Worked closely with a PR agency to develop and refine content for the UK market.Effectively repurposed content and distributed it across various marketing channels.

Rosebank, Johannesburg

Ensures effective generation, editing and distribution of all Striata content, globally. Oversees all marketing content initiatives, both internal and external, across multiple platforms and formats. A strong focus on all things related to content, including SEO and channel optimization as well as brand consistency. Key responsibilities:Oversaw all marketing content initiatives, both internal and external, across multiple platforms and formats.Developed a content plan based on the marketing and business strategy.Content writing and editing - blog posts, whitepapers, case studies, email newsletters, internal communications, digital snippets, video scripts, solution brochures, product and technical overviews.Collaborated with a creative team to ensure adherence to brand and style guidelines.Ensured effective generation, editing and distribution of all Striata content across various channels, including: website, email, paid media, social media. Maintained content calendar: adhering to strict publishing deadlines.Strong focus on SEO - optimized all Striata's website content for the best possible search engine ranking by ensuring effective use of targeted keywords in all online content.Actively sourced new content ideas and also focused on repurposing content for distribution across channels.Generated content from detailed briefs for whitepapers, case studies, blog posts, email communications, product videos, award entries, speaker proposals and presentations and played a supporting role in coordinating these projects.Provided oversight and editing for third party content, to create and maintain brand consistency.Developed content, monitored and managed social media campaigns on behalf of the brand and key spokespersons.Constantly sought out new communication channels and opportunities such as blogging, media, social media and partner platforms to further the company's goals.

Developed, implemented and tracked all Brand strategies for the Group's Managed Healthcare and Medical Recruitment Division

City Of Johannesburg, Gauteng, South Africa

Internal Communications - Intranet, External communications - executive editor of member magazine, brochures, newsletters, member application forms, corporate presentations, invitations, listings, company website, branding - signage, corporate identity, events.

City Of Johannesburg, Gauteng, South Africa

Corporate Communications, Sales/Advertising, Public Relations, Event Management, Website, Presentations

City Of Johannesburg, Gauteng, South Africa

Secretarial/Administration, internal and external customer liaison, product launches, external newsletter, events

Marketing Management

Distinction in Business Communication

Online Copywriting

Online Course