Claire Alloway Email & Phone Number

San Francisco, CA, US

San Francisco, CA, US

San Francisco, California, US

• Owned and developed campaign strategy and OKRs to drive pipeline and increase brand awareness within the ICP to marketing, design, and technical decision makers
• Developed enterprise narrative and content themes, partnering with demand generation, product marketing, and content leadsLed enterprise content creation, across ebooks, reports, and webinars, driving MQLs and millions.
• Led State of the Website survey and report, to establish our ICP narrative, driving 3X MQLs and pipeline, compared to all other marketing content
• Partnered with Product Marketing to launch most successful launch, Localization, in fully integrated campaign generating self-serve signups and exceeding enterprise revenue goals
• Analyzed campaign performance data, partnering with Marketing Ops, to make data-driven recommendations, using Salesforce, Tableau, and Amplitude
• Established and managed marketing planning for integrated marketing, monitoring KPIs, campaign orchestration and documentation for cross functional collaboration

New York, New York, US

• Owned multi-channel, integrated marketing campaigns targeting product and engineering audiences to drive leads and pipeline, through email, webinar, paid media/SEM, and content
• Managed marketing manager, setting performance goals, conducting regular performance reviews, and providing actionable feedback to drive professional development
• Partnered with Product Marketing on campaign strategy and content creation
• Owned annual “Test & Learn” virtual event promotions and logistics, exceeding 5,000 registration goal and increasing target developer/technical audience by 60% YoY
• Led website and BOFU campaigns to increase meetings and SQLs, partnering with Creative and Web teams to drive and monitor key KPIs on the website
• Worked cross-functionally with SDR, Sales, and PMM teams to amplify content and campaign results

Denver, Colorado, US

• Built marketing acquisition strategy and media plan to drive new prospects and customer cross-sell opportunities
• Managed demand generation campaigns across all inbound channels (email, webinars, paid search, content syndication, partner marketing, etc.), planning strategy and executing
• Owned Marketo, creating and managing processes, deliverability, database segmentations, working with Marketing Operations Manager on Salesforce-Marketo integration
• Led projects to optimize lead scoring, nurture paths, and GDPR compliance
• Responsible for Salesforce and Full Circle marketing program dashboards, pipeline attribution reports, and funnel metrics reports
• Led content and design for annual surveys: Job Seeker Nation, Recruiter Nation, and Benchmark Report, contributing $800k in direct pipeline annually

Denver, Colorado, US

• Responsible for new business pipeline, specifically for SMB and Emerging Market organizations
• Developed and managed media plan and demand generation budget
• Worked with and negotiated marketing contracts with third-party vendors for emails, webinars, content syndication programs
• Reported on program successes through direct and influence model attribution, using Full Circle and Salesforce reporting
• Presented in weekly Sales and Marketing meetings on pipeline and inquiry metrics, marketing calendar updates, and reporting on program successes
• Worked directly with outside SEM agency to manage SEM and LinkedIn paid marketing campaigns

Denver, Colorado, US

• Executed marketing strategy and media plan, reporting to Director of Demand Generation
• Created email campaigns, landing pages, webinar programs, list uploads, post-event programs, and operational campaigns in Marketo
• Created and managed Salesforce campaigns
• Collaborated with design team on emails, landing pages, advertising banners (SEM and LinkedIn), webinar promotions
• Created and maintained first nurture programs and integrated campaigns in Marketo
• Worked closely with LDR team on lead follow-up, establishing and monitoring SLAs, creating and educating the team on content for follow-up

San Francisco, CA, US

• Responsible for global marketing strategy to improve and streamline lead management processes across US, South American, and European offices
• Partnered with marketing leadership to standardize and execute marketing automation (Marketo) best practices, conducting trainings for new processes and features
• Created and implemented email nurture flows, responsible for gating and educating leads, for multiple B2C and B2B businesses through various segmentations
• Led website re-design project and SEO implementation to improve lead acquisition and overall user experience

San Francisco, CA, US

• Wrote content and implemented for nurture campaigns using emails and landing pages through Marketo, increasing email open rates from 10-12% to 16-18%
• Created and maintained content calendar for blog entries, Facebook and Twitter - Managed alumni program for internships, developing long-term relationships to increase referrals and brand visibility
• Coordinated with field teams to create useful sales tools, such as white papers, scheduled monthly newsletters by audience segments
• Project managed website launches and SEO implementation, working cross-functionally with external SEO agencies and internal web development team to develop strategy, timelines, and content

San Francisco, CA, US

• Planned and coordinated logistics for group events
• Provided support to 30+ university students
• Wrote travel blog entries for the Intrax Internships Abroad website
• Managed travel and operations budget

San Francisco, CA, US

• Contacted interested students and universities, averaging 20-30 calls a day
• Used Salesforce, converting leads to accounts, updating contacts, running reports
• Wrote copy for website, updated job postings and housing information
• Social media marketing
• Responsible for weekly invoicing
• Owned and managed UK visa process for 30 students, coordinating directly with BUNAC / UK Visa Office

London, GB

• Researched clients' and competitors' brand identities and websites
• Created and edited case studies, web pages, and client presentations

Aubervilliers, Île-de-France, FR

• Wrote an introductory handbook for all Asia-Pacific Communications department employees in 10 countries
• Worked on the newest marketing campaign for Veolia Water, looking through numerous photo libraries
• Translated internal and external informational brochures into French and English

- Organized Learning to Live in America educational fair with over 2,000 attendants and World Refugee Day dinner - Contacted over 200 vendors and local businesses for sponsorship in local events - Created informational brochures for Human Trafficking case management and the Prosperity Project and Abriendo Puertas (Micro-loan programs)

- Answered initial questions from clients - Completed and filed divorce and unlawful detainer paperwork

B.A., International Relations, French

Political Science