Lead western division Marketing Services team, responsible for communications initiatives that support strategic goals and growth. Oversee development of content creation and digital strategies. Champion for change and process improvement. Drive new initiatives that promote innovative services and BIM technologies.

Head of B2B marketing initiatives for a data center Design Build firm. Created strategic campaigns to broaden corporate visibility and drive revenues. Spearheaded brand identification and placement in the marketplace to maintain competitive edge. Supervised all digital marketing initiatives including eblasts, PPC campaigns and digital ad buying, as well as traditional marketing efforts including creative design, print collateral, PR, event management and customer retention programs.

Served as part-time marketing consultant for wireless telecommunications firm, working with C-suite to develop comprehensive marketing initiatives. High involvement with drafting written content, including taking complex technical concepts and writing understandable, engaging narratives. Implemented new e-mail campaign channel, including database/list management, target segmentation and creation of unique messaging maps for two distinct brands within firm.

Accountable for all marketing functions for the company including creative direction, promotions, media, brand management. Managed design & graphics, promotions, collateral and online communication initiatives. Wrote and edited copy for radio scripts, print ads, corporate brochures. Developed annual multi-million dollar advertising budget and configured the best media mix including TV, radio, print, web and outdoor. Served as marketing spokesperson in presenting to over 20 AAA Travel clubs nationwide to promote and market the company. Demonstrated success in handling multiple competing projects and campaigns under time-critical deadlines.

Key member of leadership team for driving and securing new business sales, as well as increasing current clients’ sales volume. Liaison between in-house creative design teams, outside print vendors, and corporate automotive clients. Created national marketing campaigns for the automotive industry, clients including Toyota Motor Sales USA and Lexus Corporate. Managed daily operations of internal account services, production and creative design team for multi-million dollar annual projects. Directed comprehensive marketing communications projects including dealer collateral, advertising, product packaging, technical manuals, brochures, and event promotions.