Defined agency marketing strategy • Lead a workshop to design a new brand proposition • Developed customer personas and segmented targeting• Design inbound marketing strategy and aligned content strategy• Formulated CRM marketing communication plan • Designed a test and learn framework Client Marketing Strategy and Operational framework• Created client marketing and search benchmarking templates• Re-design client-facing collateral; briefs, proposals, reporting

• CRM Marketing and integrated omni-channel planning across B2B and B2C strategies• Develop Acquisition and Retention programs based on analytics predictive modeling• Lead team across campaign design, mapping customer journey across the digital ecosystem and business units: Sales, Customer Service • Collaboration with analytics teams for strategy, segmentation, optimisation and reporting across SFMC, Sales Cloud, Google Analytics, Marketo, Facebook, Twitter & paid media• Engage with 3rd party suppliers across projects; SFMC platform implementation, Media buying, Creative agency relationships • Internal stakeholder management and communications to introduce new technologies, strategies & processes and set divisional expectations, forecasting and insights reporting• Track and manage ROI against budget allocation and forecast • Marketo to Salesforce Marketing Cloud migration and set up Mobile, Email, Social • Salesforce Sales Cloud CRM integration for customer behavioural segmentation, data capture & governance

• Lead digital marketing transformation strategies for 3 separate business units and one database• Design customer-centric strategies and operation models and pitch/onboard C-suite • Lead a digital transformation project to create a combined CRM operation, merging two separate brands. Architecting the program strategy, mapping operational governance, four-year forecast and benchmark success metrics • Collaborate with internal stakeholders across separate divisions on executional roadmap; IT and Enterprise solution architect for strategic governance and project management• Improve operational efficiencies: email personalisation, optimise templates and customer journeys• Align business growth for each division with a technical roadmap for synergist group efficiencies across; resources, skills, technology, and training • Introduce data governance, hygiene and processes management • Salesforce Marketing Cloud - implementation across 3 separate divisions. (2 B2C, 1 B2B)• Build a requirement brief for a B2B division to switch from manual operations to online – mapping the current and potential streamlined customer journey's• Design executional roadmaps for database acquisition, data integrity, and increased customer profiling

• Lead market evaluation (tender), and selection of Salesforce Marketing Cloud and new agency partners• Develop SFMC operations model, process governance, and map people skills and training • Collaborate with internal stakeholders for change in process operations and support new customer journey touch points with new digital programs• Design email marketing strategies; new templates, customer journeys, AB testing, reporting and insights• Lead customer data governance program to address data risks, gaps, disparity and amend customer policy governance for privacy adherence• Lead a team to execute strategic omni-channel marketing campaigns; develop first Facebook game for new product launch of prepaid Credit Card • Develop Facebook social governance management for Facebook organic and paid posts and strategies to grow followers• Roll out Agile methodology across team• Manage a project to improve data inconsistency between display advertising agency reports and Adobe Site Catalyst

• Client development and management of digital activity:• Web design and development, SiteCore CMS• Facebook campaign design• Lifecycle marketing, Email marketing, and platform management (Taguchi Mail)• Facilitate strategic workshops and showcase new technologies, digital and marketing possibilities• Manage and train staff• Agile methodology

Client management and growth across digital projects:• Email Marketing (Exact Target) – Tender submissions, redesigning template, content strategy and reporting tracking • eCommerce – online customer UX review, conversion funnel redesign• Client workshops for web design and development

• Launched the recruitment services for digital marketing category• Educated on the value of new technologies ‘LinkedIn’ to aid marketing activity• Client management, network and sourced new clients • Recruited roles the digital marketing industry; advertise, interview and candidate reporting

• Produced marketing collateral to launch ‘Mobile – the third Screen’ across News Ltd divisions and to external agencies. • Collaborated with sales teams to secure commercial sponsorship to fund new product launch • Secured 12 month sponsorship for Carsguide – mobile app

• Manage and grow revenue portfolio of key profile clients• Lead a team of four to manage media spend across all News Ltd media assets • Developed an innovative use of press strategy – introducing new advertising formats to press• Designed and secured first key sponsorship across press, print and online • Pitched and secured media spend from non-press advertisers

• Develop a customer portfolio for new Sunday newspaper insert• Manage clients and assist in advertorial design advertising concepts• Introduced traditional glossy mags advertisers into new publication

• Managed client portfolio of $10m• Pitch client advertising opportunities to agencies and direct representing News Ltd publications• Manage key clients contracts across multiple car manufacturing brands; Ford, Mazda, Volvo, Landrover and Jaguar.