Claire Bazley Email & Phone Number

Main point of contact for most new and returning customers. Coordinates and supports new client onboarding with the Customer Success team. Handles inquiries (via phone and email) and provides administrative support to the CRO and Sales team. Conducts ongoing market research and helps manage the CRM. Follows up with leads and closes deals as needed. Presents products and services as needed to all requesting clients. Reports to CRO.

Oakville, Ontario, Canada

• Freelance consulting services focused on creating digital transformation plans by interviewing stakeholders using appreciative inquiry methods to generate marketing insights and recommendations.With a primary focus on raising young children and keeping our family safe during the pandemic, the experience has not only deepened my appreciation for work-life balance but also reinforced the value of flexibility, resilience, and the need for community-based support systems.

Toronto, Ontario, Canada

• Successfully obtained Pardot Consultant Certifcation during the first year of employment• Completed over 50 custom Salesforce-based Customer Relationship Management (CRM) and Marketing Automation (e.g., Pardot, Marketo, Hubspot, etc.) integration and migration projects• Work with clients and all stakeholders to build clear use cases and requirements for enhancing their marketing tech stack• Play an active role in in all phases of the project lifecycle (discovery/requirements, design, build, test, training, and deployment)• Conduct training sessions among client teams to teach them how to utilize the new automation tools to streamline their email marketing, online advertising, and analytics processes.• Setting up tracking and reporting systems to ensure new automated workflows function well. This includes organizing and monitoring onboarding documentation, setting up mock campaigns, providing advice on establishing KPIs and reporting best practices• Included many aspects of the digital content producer and SEO copywriting roles, including (but not limited to) - Building emails and landing pages using preexisting components and templates from the CMS. - Required extensive knowledge of HTML, CSS and responsive design - Liaising with copywriters on how to leverage autoresponders to streamline email marketing by creating different types of automated email campaigns - Testing and reporting any production issues within the CMS or client websites - Ensuring analytics tagging is in place for all content type - Collaborating with the content team to optimize keywords, title, meta descriptions, and any other requested tags for custom reporting purposes - Ensuring workflow process is in place and all content is approved prior to launch

Mississauga, Ontario, Canada

• Designing, managing, and executing research studies including• Accountable for multiple project timelines and financial forecasts• Leading client conversations, including managing expectations, responding to inquiries, keeping clients updated and happy throughout the duration of any project• Creating screeners, discussion guides and questionnaires• Leading quantitative and/or qualitative fieldwork (while responsible for preparing translation documents, as required)• Work closely with internal teams, as well as other researchers, to execute research studies• Generate insights that shape how clients think about medium and long-term strategic implications• Conducting workshops, field studies, interviews, surveys, and competitive analyses, as appropriate• Creating customer journey and experience maps to help drive design vision and strategy• Communicating insights in creative and compelling ways• Mentoring other researchers, and maintaining our team's high standard of work

Toronto, Ontario, Canada

• Coordinate the research process from proposal writing and research design, analysis and interpretation of results through to preparation of reports and delivery of presentations• Pre-test, format, and analyze quantitative surveys, qualitative interviews and virtual online shopping simulators• Work with internal and external partners to ensure that reliable results are delivered on schedule• Developed expertise in SPSS and Microsoft Office Suite

Waterloo, Ontario, Canada

• Assisted preparation of research study materials such as data collection tools (e.g. interview guides, participant surveys)• Developed a strong understanding of data management best practices, information security, and data quality principles and practices

Ontario Graduate Certificate, Research Analyst Program

Activities and Societies: RAP Advisory Committee Student Representative

Bachelor Of Science, Honours, Health Studies

Activities and Societies: University of Waterloo Senate - Applied Health Science Student Representative 2005-2007

Web Development

HTML, CSS, JavaScript, Responsive Design