Claire Billon Email and Phone Number
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Product Manager expérimentée avec plus de 14 ans d'expertise en stratégie produit, data analytics, acquisition et omnicanalité.
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Senior Growth Product ManagerIlek Jan 2024 - Present -
Co-Founder / 1Er Product ManagerHabiliv Jul 2017 - May 2023Paris Et PériphérieCréation, de zéro à Minimum Lovable Product, de habiliv.fr, le 1er guide des villes de demain pour vivre ou investir.> Exploration : observations in-situ en espaces de vente, entretiens prospects immo (cartes d’empathie, identification des personas et des parcours), veille innovations du marché immobilier> Ideation : définition de la vision, du business model (business canvas) et du parcoursclient cible (storyboard)> Design & Delivery (mgmt d'une agence cross-fonctionnelle et d'un freelance : 1 Lead Developer, 1 PO, 1 lead UX designer, 1 DA) : test d’un prototype, création de la plateforme de marque etdéveloppement du site (user stories, user flows, maquettes, gestion du backlog)> Growth B2C et B2B : gestion des canaux d’acquisition (SEO/SEA), évangélisation du produit auprès des top promoteurs de France🏆 MLP (Mini Lovable Product) : 5+ clients promoteurs immobiliers; déploiement dans 10+ agences; 5 000 UMV organiques -
Directrice Digital & InnovationEurope Et Communication Jul 2017 - May 2023En charge de la stratégie digitale de l’entreprise et lead sur les projets de transformation de l’entreprise.> Acquisition de trafic pour les clients promoteurs au sein de l’agence conseil> Stratégie de développement et branding : définition de la vision et repositionnement des marques> Stratégie bas carbone & Innovation : roadmap et lancement d'un POC lauréat ADEME "Espace de vente éco-conçu"> Retail design : lead expérience client pour les appels d’offre espaces de vente évènementiels -
Head Of GrowthFnac Spectacles May 2016 - May 2017Responsable de la stratégie de croissance de Fnac Spectacles (coaching de 4 experts).> Data analytics : création des processus et outils (priorisation des KPIs, création de tableaux de bord, refonte de la méthodologie AB Testing)> Acquisition : gestion leviers SEO, SEA, Display et Affiliation (3 agences)> Réseaux sociaux et contenus : stratégie et roadmap (veille des tendances, priorisation des contenus, écoute des communautés) -
Acquisition & Web-To-Store ManagerOrange Mar 2015 - May 2016Paris Et PériphérieCoordinated the digital media mix and designed the web-to-store strategy for Orange> Acquisition: definition of tactics and budgets with traffic experts (display, SEA, affiliates, emailing) and ROI analysis of campaigns.> 3d party product: launch of POCs (jointly with start-ups Fidzup & Retency and Google) to test geo-targeting ad, geo-tracking and appointment scheduling -
Growth Product Manager (Sosh)Orange Oct 2011 - Feb 2015Paris Et PériphérieLead acquisition, conversion et NPS de Sosh (shop) du MVP au scale.> Exploration : analyse de la performance du site et des verbatims clients, cadrage des tests utilisateurs (Content Square et usability testing)> Design & Delivery : rédaction des specs, validation des designs et priorisation du backlog en collaboration avec l'Engineering Manager et/ou Lead Dev et les UX designers/writers> Growth : pilotage des dispositifs d’acquisition de trafic🏆 2014: +4 pts NPS, +1 pt taux de conversion🏆 2012: +10 pts NPS, +10% add-to-cart
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Strategy ConsultantOrange Advertising Apr 2009 - Aug 2011London, United KingdomJunior strategy consultant for Orange international ad sales house (UK, Romania, Poland, Egypt, Jordan) assisting on expanding Orange ad network internationally:> Quantitative and qualitative market analysis> Positioning and business plans of new ad offers for EMEA> Strategic support for Orange acquisitions: audit of business processes (Unanimis, UK), due diligence of Skyblogs -
Sales And Marketing CoordinatorJcdecaux Asia Jan 2008 - Jul 2008SingaporeTrade marketing and assisted the creation of pan Asian sales packages for international clients (e.g. Estée Lauder) -
Assistant Project ManagerMtv Networks Jun 2007 - Dec 2007ParisCreation, follow-up and final reports of cross-media campaigns (TV and digital productions, events, customer relationship management) for youth brands such as Nintendo, Lee Cooper, Levi’s, Sony, Activision.
Claire Billon Skills
Claire Billon Education Details
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Marketing -
Ideo UIntroduction To Human-Centered Design -
InprocessInnovation Par Le Design
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On TrainFormation Sea Google Ads
Frequently Asked Questions about Claire Billon
What company does Claire Billon work for?
Claire Billon works for Ilek
What is Claire Billon's role at the current company?
Claire Billon's current role is Senior Growth Product Manager.
What is Claire Billon's email address?
Claire Billon's email address is cl****@****hec.com
What is Claire Billon's direct phone number?
Claire Billon's direct phone number is +338250*****
What schools did Claire Billon attend?
Claire Billon attended Edhec Business School, Noé, Ideo U, Inprocess, On Train.
What are some of Claire Billon's interests?
Claire Billon has interest in Children, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Arts And Culture.
What skills is Claire Billon known for?
Claire Billon has skills like Digital Marketing, Business Strategy, Online Advertising, E Commerce, Trend Analysis, International Project Management, Mobile Marketing, User Experience Design, Mobile Commerce, Conversion Optimization, Digital Trends, Advertising.
Who are Claire Billon's colleagues?
Claire Billon's colleagues are Héloïse Lavigne, Matthieu Rousseaux, Pauline Allanic, Sylvia Ferreira, Carole Essai, Julie Grimaldi, Hugo Allegre.
Not the Claire Billon you were looking for?
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Claire Billon-Galland
Experte En Structuration Et Activation De Politiques D'Engagements | Partenaire Des Personnalités Publiques, Entreprises, Institutions Et Associations | Pour + D'Impact Positif Sur La Société Et L’EnvironnementParis -
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2univar.com, suez.com
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