Claire Binder Email & Phone Number

California, United States

Menlo Park, CA, US

VR Store Merchandising:Optimize mixed reality engagement & monetization programming for the Meta Quest StoreExecute the planning and launch of over 200+ timely and engaging campaigns on StoreWork closely with XFNs and partners to strategize go-to-market placements, enhance UX, envision branding, and solve for tooling considerationsPrograms & projects:Media.

Menlo Park, CA, US

Fremont, CA, US

• Andreessen Horowitz's top 100 marketplaces
• Developed and executed marketing strategy for new subscription-based product (Meal Plan) to build long-term revenue stream and draw investor funding; achieved highest customer retention rates across company verticals
• Directed go-to-market event series and launch; attained 16% in-person cold conversion rate
• Built brand ambassador program from the ground up, owning end-to-end recruitment and contract-signing processes; fostered relationships with universities, planned speaking engagements
• Directly managed and trained 20+ brand ambassadors and marketing intern; implemented brand strategy across 2 localized markets
• Tracked customer pain points and liaised with Product Team to make UI/UX improvements

• Managed high-level operations of the Student Committee On Providing Entertainment (SCOPE). Led meetings, set agendas, and delegated responsibilities of the Board to propose and plan concert events.
• Procured >$19K and >$21K of funding respectively from Budget Allocations Committee for proposed Fall and Spring concert events.
• Oversaw branding, publicity, and co-sponsorship to achieve record turnout (250 attendees) at Fall concert event (Joywave). Increased Fall attendance record by 51.2% for Spring concert event (Denzel Curry).
• Built relationships with members and harnessed talent to stimulate efficiency of the club.
• Awarded “Outstanding Collaboration” at Spring 2017 Student Leadership Awards Banquet

• Hosted an alternative radio show, called "Alt-Love," weekly on Colgate University's student-run radio station.
• Spoke live on-air, providing commentary and music reviews.
• Awarded DJ of the Week (Week of: Mar 26, 2017) by the WRCU Board of Directors: "Celebrating its sixth and final semester on-air, Alt-love plays classic, current, and buzz-worthy alternative music with increasing synth.

• Recruited and directly managed Producers Team to monitor daily programming, evaluate on-air staff, and review shows to ensure station's quality and FCC standards are maintained.
• Managed programming schedule and oversaw team of >150 DJs.
• Supervised station's transition from manual to automated on-air software system.
• Assembled and curated content for annual Alumni newsletter.

• Worked under Music Director to manage, review, and produce rotations submitted by record labels.
• Listened to and reviewed radio shows to maintain quality and FCC regulated programming.

• Managed all aspects of event publicity. Owned event marketing and worked directly with artist management to align on vision. Catered to proper audiences to maximize concert turnout.
• Envisioned concept for advertisement materials and assigned student artist to execute. Produced posters, fliers, radio PSA’s, and operated tabling strategies. Planned social media campaigns and managed Facebook page.

Fremont, CA, US

• Conducted market research on company competitors to inform business and marketing strategies.
• Proposed findings and made firsthand recommendations to the CEO, COO and cofounders of the company.
• Built business relationships with potential clients and B2B partners, created content for working brochure, and communicated directly with customers to resolve problems.
• Extrapolated raw data in Excel and generated weekly revenue reports to inform marketing strategies.

Bachelor’S Degree, Major: French, Minor: Peace & Conflict Studies

Colgate University Dijon Study Group, French Language And Literature

High School