Claire Boston Smithson Email & Phone Number

United Kingdom

Developed Company Vision with CSuite transforming Fera from a public sector enterprise to a commercial model focussed on growth. Championed thought leadership, VPs & an ABM approach to shape & drive pos cus exp, delivering retention, acquisition and ensuring profitable ROI. Led the marketing team deliver the marketing plan using segmentation, clear.

Darlington, County Durham

Developed our 5-year marketing strategy and influenced product development that not only delivered the clients (DforE) & Capita’s vision & achieved growth/efficiency plans by rapidly increasing the engagement levels of 1.6m members and 6,000 employers.Translated our overarching total company strategy into localised plans that increased the value of the.

Newcastle Upon Tyne, United Kingdom

Developed a national marketing and commercial communications strategy to identify markets and segments and incorporated planning, proposal and evaluation tools.Designed and launched innovative products for B2B encouraging channel shift from the traditional go-to-market methods.Developed and implemented a Corporate Communications Strategy.

Developed, launched and executed an ambitious three year destination strategy & business plan creating a culture change that achieved a dynamic end-user focussed organisation delivering growth in economic impact, visitor numbers and consumer expenditure. Designed & delivered a Corporate Communications Strategy for B2B and B2C markets. Generated consensus.

Devised and implemented a Destination Marketing and Communications Strategy and marketing plan for the B2C market.Achieved an all-time high Darlington Visitor Economy value of £60m. in 2007 (+2.8% YOY) – compared to latest figure of £52.5m (source: VisitEngland 2015) driving overall Tees Valley +1.4% growth (to £563m. in 2008).Raised £2m. in external.

Developed a brand strategy for a new £8m visitor attraction Wrote, implemented and delivered the marketing plans for 4 Leisure Centres and the Leisure Services DepartmentDeveloped, implemented and embedded a Market Research Strategy and Customer Insight Programme utilising the results in product developmentManaged a budget of £200,000 and a team of.

Develop and implement tailored sales and marketing strategies for current, new and niche markets Develop, co ordinate and deliver a Marketing and Communications plans Line manage a team of 6 within the Events department and the Reservations departmentDevelop and maintain strong relationships with strategic partners, the local business community, Government.

Develop and implement a strategic Sales Strategy and Marketing Plan tailored to identified segments to raise the brand awareness and identify new markets Develop and nurture effective client relations Build effective relationships with the local media, central PR department and PR agency to ensure optimum media coverage is achieved and capitalise on any.

Develop and implement Group Travel Sales Strategy to achieve national group sales targets of £5m Build effective relationships with Coach Operators, Tour Operators, Wholesalers, Ground handlers, etcIdentify and co ordinate product development and implement best practice processes within the group to maintain a competitive edgeCo-ordinate all promotional.

Develop a Business Plan for all departments including accommodation, conference and banqueting, F & B and the Leisure Club.Implement and co ordinate the delivery of a Sales Plan Developing effective relationships with key accounts and stakeholdersIntroducing a yield management and conference and banqueting systems to ensure the correct sales mix is.

Research, develop and co ordinate a comprehensive B2B seminar program meeting the requirements of Chamber membersBuilding and maintaining effective relationships with key B2B accounts to identify and meet their training and development needsIdentifying potential new clients for the North East Chamber Seminar and Training programmeCo-ordination of a new.

Liaison with design agencies and print firms for the production of leaflets, price guides and media advertising, including the management of special projectsReport and forecast marketing expenditure monitoring and gathering marketing support allowances from suppliersAdministration Office

Day to day management of the main office, maintaining databases, promotional activity.Liaise with the local media for advertising and printers for all promotional material

Certificate In Management Studies

Hnd Business Studies Spec Marketing

Kirby College of FE OND Business Studies 1983 - 1985