Claire Bowen Email & Phone Number

Pretoria Area, South Africa

 Responsible for all efficacy deodorant brands including Shower to Shower and Shower to Shower Men Development & implementation of brand strategy & plans, in alignment with business objectives Lead NPD from a concept, project management and launch perspective, to grow portfolio profitability Analysis of customer, consumer & shopper data to focus marketing efforts & uncover crucial insights Manage & lead multiple cross functional project teams in the quest for competitive edge Manage ATL & BTL campaigns from briefing to execution. Includes TV, OOH, print, sampling, promotional & digital campaigns  Strong digital marketing experience including social media, content themes, online advertising  Working closely with PR, social media and creative agencies to ensure alignment of messaging & aethetics Hands-on trade marketing including co-creation, POS development & in-store media optimization Participation in development of new & improved packaging solutions, forecasting, planning, pricing  Excellence in brief writing for focused agency involvement & winning results Responsible for portfolio P&L, marketing budget & brand contribution 1 Marketing Assistant Top Achievements: Range extensions, expansion into new categories and re-launch of a leading brand, Achiever of the month (2019), brand growth & profitability improvement

Johannesburg Area, South Africa

Develop strategies to drive portfolio growth; responsible for pricing strategy; collaboration with planning & sales to ensure accurate forecast and stockholding; responsible for new product introduction & product life cycle; continuous review of portfolio & category performance and actions; management of supplier commercial relationships to achieve targets & SLA’s Reason for leaving: Voluntary Severance package due to retrenchment process

Johannesburg Area, South Africa

During this 3 month contract I managed a number of this digital agency’s existing clients, attending client meetings, writing briefs & managing both client & agency expectations.

Centurion

• Hired as a Senior Marketing Specialist responsible for the mobile data category  Develop & implement GTM strategy & communication plans for Mobile Data & Broadband Collaborating to develop annual product plans to effectively guide marketing efforts Brief & manage quarterly media plans with media & agency partners, optimizing marketing budget Perform post-campaign analysis with excellence & insight Apply consumer insights to messaging & media, ensuring improved marketing effectiveness Work with Consumer Portfolio Management to understand & implement product development Develop needs-based Consumer Value Propositions, to achieve effective brand messaging Management of stakeholders, including agencies, suppliers & internal stakeholders Top Achievements: Development of innovative LTE & FTTH ‘ground game’ strategy; Appointed as Marketing Lead on 2014 Summer campaignReason for leaving: Voluntary Severance package due to restructuring and retrenchment process

Johannesburg

Commercial Category Manager (FMCG) 01 2013 – 08 2013  From Jan 2013, in addition to Brand Management responsibilities, took a more commercial role within the business, with additional responsibility for customer/trade marketing Develop the commercial strategy & commercial plans for Facial and 2Ply Toilet Tissue Top Achievements: Development & launch of Twinsaver Stylepack (Nov 2011) & Twinsaver Essentials (Nov 2012), both Product of the Year award winners Reason for leaving: Headhunted for a position in a new & challenging industryBrand Manager / Senior Brand Manager (B2B, then FMCG) 05 2007 – 12 2012  Ownership of Twinsaver Facial Tissue & 2Ply Toilet Tissue categories Craft annual brand plans, to guide marketing efforts in line with business strategy Implement NPD via Stage & Gate, including idea evaluation, project management, research & testing, launch planning, resulting in more successful launches Manage consumer and shopper data to produce reports with learnings & recommendations Manage ATL & BTL campaigns from briefing to execution, including TV, print, sampling, promotions Development of new & improved packaging solutions, to maximize on shelf presence & consumer appeal Manage an Assistant Brand Manager In November 2010, appointed Product Co-coordinator, a key role in our IBP (Integrated Business Planning) implementation process

Johannesburg

Barloworld Automotive Coatings manufacture & distribute global automotive paint brands to the refinishing industryHired as Assistant Brand Manager (ABM); promoted to Senior Brand Manager (SBM) on Spies Hecker, an international automotive paint brand Adapt international marketing strategy for local conditions timeously and within budgetProject planning & management for the successful launch of all new products Events, including marketing conferences, communication forums & customer eventsInitiate & manage customer promotions & incentivesDevelop and manage relevant POS material through to print and production Extensive communication with national customer baseProduce a quarterly customer newsletterResponsible for all divisional research & PR activities Ensure consistency of brand packaging, labeling & CILiaison with international advertising agencies & responsibility for media activity & budgetManage and mentor 2 Junior Brand ManagersReason for leaving: Moving to Nampak Tissue enabled me to work in FMCG

Port Elizabeth Area, South Africa

Retain & service agency client base (VWSA, Greenacres, Dorbyl)Build client base, through initial contact, presentations, proposals and follow upProvide full service, including marketing proposals, studio briefingReason for leaving: Moved to Johannesburg to pursue my career

Foundation Management Programme, Management, Graduated Top Of The Class

Practice Of Brand Communications, Brand Communications

Post Grad Diploma In Brand Management, Brand Management, Advertising

B. Com, Business Management, Industrial Psychology

Matric