Claire Brack Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

★ Parks Victoria is a state-wide government agency responsible for conserving and protecting 4 million hectares of national parks, marine parks & reserves.

Clients:• Destination NSW, Sydney• Australasian Investor Relations Association (AIRA), Sydney• Whistler Eco Tours, Whistler, Canada• Canna Campbell - SugarMammaTV/SASS Financial, Sydney• Rigs Recovery Centres, Gold Coast• Sangha Yoga, Queenstown

Queenstown, Otago, New Zealand

★ Destination Queenstown (DQ) is the Regional Tourism Organisation responsible for the destination marketing of Queenstown, New Zealand and is a partner in the delivery of the region's destination management plan, Travel to a Thriving Future. This plan focuses on regenerative tourism by 2030 and is a partnership between DQ, Queenstown Lakes District Council and Lake Wānaka Tourism.Developed and implemented integrated digital marketing and content initiatives across paid digital activity, organic social channels (500k+ audience), eDMs and web to align visitor behaviour with the region’s regenerative tourism goals.

Queenstown, Otago, New Zealand

★ Ziptrek Ecotours is Queenstown’s first zero carbon tourism business – a multi-award-winning eco-tour operator renowned for delivering awareness and appreciation of the natural environment along with a healthy dose of ziplining adventure.Marketing• Built and maintained brand awareness across paid, earned and owned channels.• Developed and executed an always-on organic content strategy, including web, social and eDMs.• Customer journey mapping and CRM management (Mailchimp and Capsule). • Project managed all work across events, agencies and partner collaborations to guarantee project delivery on time and to budget while leveraging PR opportunities.• Raised $24k for local charities through sell-out partnership campaign initiativesSales• Built and maintained strong relationships with Australian and New Zealand clients, agents and wholesalers, as well as local and national tourism industry partners.• Clients included Amazon Web Services, Fujifilm, Lenovo, Volvo and Master Builders Australia and New Zealand • Led agent and client product training sessions, including representing the company at MEETINGS, Christchurch and TECNZ Conference, Nelson.• Managed all group enquiries, hosted site inspections and media famils.

★ PHHNIX is a 100% virtual, female-led content agency and events startup using social storytelling to help businesses rise.• Conducted research to improve sales and marketing activity and to develop new initiatives at all stages of the funnel – including researching industry trends, running competitor and SWOT analysis• Produced high-converting content for The Travel Bootcamp and PHHNIX’s online channels.• Wrote, designed and distributed weekly eDMs (10,000 contacts).• Spearheaded the production of the Stratosphere app to catalogue past course content.• Built high-converting event sales pages using Click Funnels.

Sydney, New South Wales, Australia

• Lead image editor on a large-scale project to produce 150 articles for Australia.com for client Tourism Australia. Worked with a team of 20 travel journalists and liaised with state and regional DMOs and tour operators Australia-wide.• Updated and managed content on the company website on a regular basis.• Assisted in designing, planning and executing marketing initiatives across a variety of channels and touchpoints to drive brand awareness and engagement.

Kedron

• Responsible for producing and implementing marketing initiatives along with office administration duties.• Designed, wrote and published product brochures which were distributed to prospective clients and flooring resellers across Australia.

Stafford, Australia

• Managed a high-volume restaurant floor as shift supervisor

Brisbane, Australia

• Facilitated and led exciting and stimulating activities for children aged 5-12 years in accordance with the requirements of the National Quality Framework.

Mini Mba In Marketing

★ Built on the core MBA-level marketing lessons taught at top business schools, this CPD-certified, MBA-level course builds expertise.

Bachelor’S Degree In Business, Marketing Major, Behavioural Science Minor, Graduated With Distinction

★ QUT is Australia’s first business school to earn a triple crown accreditation, awarded to less than 1% of all business schools globally.

High School, English, Maths B, Business Communication Technologies, It, Study Of Society, Home Economics, Op 6 / Atar 91

• Recipient of college academic award 2012, 2013 & 2014 • Dux of Information Technology Systems 2013 & 2014