Launched ATTC from scratch to complement relevant sister businessResponsible for overall strategy, client accounts and profit delivery as well as business objectives end to endWork with team to deliver targetsSourced appropriate information technology platform to scale the business opportunityLearned completely new market in recruitment industryDay to Day I am responsible for the liaison of key clients within the recruitment sector and the creation and management of all… Show more Launched ATTC from scratch to complement relevant sister businessResponsible for overall strategy, client accounts and profit delivery as well as business objectives end to endWork with team to deliver targetsSourced appropriate information technology platform to scale the business opportunityLearned completely new market in recruitment industryDay to Day I am responsible for the liaison of key clients within the recruitment sector and the creation and management of all their programmatic campaigns by delivering traffic in the job seeking arena. Allowing the recruitment industry including job boards, recruitment agencies and talent acquisition managers to manage their CPC campaigns & overall marketing campaigns more effectively generating an optimised return on their recruitment marketing investment. Show less

Responsible for managing a portfolio of cruise suppliers through key account management. Creating and delivering strategic plans for Royal Caribbean, Fred Olsen, Hurtigruten ensuring that we maximise our commercial terms and earnings through negotiation and influence.Champion of Cruise product for designated sales channels, (including retail network, online and direct) making sure that the communication of the strategy and tactical opportunities are optimised.Taking… Show more Responsible for managing a portfolio of cruise suppliers through key account management. Creating and delivering strategic plans for Royal Caribbean, Fred Olsen, Hurtigruten ensuring that we maximise our commercial terms and earnings through negotiation and influence.Champion of Cruise product for designated sales channels, (including retail network, online and direct) making sure that the communication of the strategy and tactical opportunities are optimised.Taking ownership of the cruise agenda and to lead other cruise related projects across the team.Ensuring that product quality and end to end customer experience for our Cruise & stay product meet the expectations of our customers.Responsible for managing pricing and yield of the cruise & stay product.Identify emerging trends within the cruise market and capitalise on these commercially to drive new revenue opportunities Show less

Responsible for managing a portfolio of cruise suppliers through key account management. Creating and delivering strategic plans for P&O Cruises, Cunard and Princess Cruises ensuring that we maximise our commercial terms and earnings through negotiation and influence.Champion of Cruise product for designated sales channels, (including retail network, online and direct) making sure that the communication of the strategy and tactical opportunities are optimised.Taking… Show more Responsible for managing a portfolio of cruise suppliers through key account management. Creating and delivering strategic plans for P&O Cruises, Cunard and Princess Cruises ensuring that we maximise our commercial terms and earnings through negotiation and influence.Champion of Cruise product for designated sales channels, (including retail network, online and direct) making sure that the communication of the strategy and tactical opportunities are optimised.Taking ownership of the cruise agenda and to lead other cruise related projects across the team.Ensuring that product quality and end to end customer experience for our Cruise & stay product meet the expectations of our customers.Responsible for managing pricing and yield of the cruise & stay product.Identify emerging trends within the cruise market and capitalise on these commercially to drive new revenue opportunities Show less

Responsible for driving footfall into 11 Kiddicare stores with a retail marketing budget in excess of £2m.To create & deliver all retail campaigns/POS in line with the commercial needs of the business and the Kiddicare brand values.To manage above and below the line activity including TV, Radio, National and Regional Press and POS to drive customer awareness of the Kiddicare brand and its commercial offering. To work with third party suppliers to roll out new initiatives… Show more Responsible for driving footfall into 11 Kiddicare stores with a retail marketing budget in excess of £2m.To create & deliver all retail campaigns/POS in line with the commercial needs of the business and the Kiddicare brand values.To manage above and below the line activity including TV, Radio, National and Regional Press and POS to drive customer awareness of the Kiddicare brand and its commercial offering. To work with third party suppliers to roll out new initiatives store wide to enhance the overall customer journey in-store.Manage, lead and coach one direct report. Show less

Responsible for the overall marketing strategy and implementation of the plan to meet the commercial objectives on all cruise product for Thomas Cook, Co-op and Cumbria.Responsible for budget in excess of £7m. This includes TV, press advertising, online (PPC, SEO, Display and Email) direct mail, radio and retail POS & merchandising.Key account management of over 30 different cruise line partners. Responsible for the overall marketing activity undertaken and working in… Show more Responsible for the overall marketing strategy and implementation of the plan to meet the commercial objectives on all cruise product for Thomas Cook, Co-op and Cumbria.Responsible for budget in excess of £7m. This includes TV, press advertising, online (PPC, SEO, Display and Email) direct mail, radio and retail POS & merchandising.Key account management of over 30 different cruise line partners. Responsible for the overall marketing activity undertaken and working in partnership with key cruise lines such as P&O cruises, Princess cruises, Cunard, Royal Caribbean International, Celebrity cruises and Norwegian Cruise line to name but a few.Manage a team of 6 direct reports including in-house designer. Show less

Responsible for all marketing activity of the above brands including direct mail, press advertising, online and email To create a marketing plan that met the overall commercial objectives. In addition to the above I also covered maternity leave on all Non CCS Cruise brands, delivering pax targets and managing supplier budgets as well as Thomas Cook funding.

Responsible for the marketing strategy and implementation of the plan for the biking portfolio including market leading title Bike, Ride, Performance bikes and classic bike.Responsible for the circulation revenue, profit and costs for all of the above brands and any brand extensions.Strong portfolio management, strategic thinking & planning as well as man management and strong analytical skills an essential part of my day to day remit.Marketing activity & plans included… Show more Responsible for the marketing strategy and implementation of the plan for the biking portfolio including market leading title Bike, Ride, Performance bikes and classic bike.Responsible for the circulation revenue, profit and costs for all of the above brands and any brand extensions.Strong portfolio management, strategic thinking & planning as well as man management and strong analytical skills an essential part of my day to day remit.Marketing activity & plans included Cover-mounted promotions, events, subscription marketing, online and distribution of our magazines through key multiples inc grocery channels, high street and independent retailers. Show less

Marketeer of the Year 2004Responsible for the circulation revenue, profit and costs of three titles and any associated brand extensions – Practical Classics, Classic Cars and Land Rover Owner International. (2 of these titles were market leaders in their category)Strategic thinking & planning, copy management and strong analytical skills were an essential part of my day to day role. Working with the editorial and adveritisng teams to create the best magazine for the… Show more Marketeer of the Year 2004Responsible for the circulation revenue, profit and costs of three titles and any associated brand extensions – Practical Classics, Classic Cars and Land Rover Owner International. (2 of these titles were market leaders in their category)Strategic thinking & planning, copy management and strong analytical skills were an essential part of my day to day role. Working with the editorial and adveritisng teams to create the best magazine for the consumerManaged a team of 2 direct reports (marketing assistant & executive).Marketing activity included covermounted promotions, subscriptions marketing, DM, online, and email Show less