Responsible for planning, implementing, and reporting on SEO strategy for a variety of B2C and B2B clients. Achieving and exceeding client’s SEO goals using keyword research, copywriting, technical audits and link building. Working in conjunction with in-house design, development, PR, and PPC teams on a daily basis. Working closely with clients to provide information, support, and training where required. Mentoring new members of the SEO team, delivering training and support where needed.

• Responsible for developing, implementing and maintaining online and offline marketing strategies to meet agreed company objectives• Responsible for delivering online and offline marketing campaigns including e-mail, social media, SEO and PPC• Leading the marketing and sales functions by ensuring the right messages are delivered to the right target audiences• Using effective media, specifically online media to ensure growth targets are achieved effectively at the right cost to acquire• Identifying needs for website development; planning, reviewing and ensuring completion of new developments• Identifying and overcoming website usability issues• Monitoring and analysis of campaign performance, making strategic decisions based on these results • Leading the marketing team in both online and offline marketing activities

• Primary responsibility for sales and marketing, achieved business growth to target• Lead the marketing and sales functions by delivering the right messages to the right target audiences• Used effective media, specifically online media and SEO to ensure growth targets were achieved effectively at the right cost to acquire• Managed and supported service functions; sales and marketing, sales accounting, purchasing, customer service and IT• Managed outsourced IT, website development, design and photography providers• Ensured customer delight by management of customer service function• Oversaw purchasing function to ensure optimum stock replenishment, correct range, source, time, cost, margin and selling price• Deputised for company directors when absent, leading a BAU operation

• Managed marketing activities, including PPC, SEO and email campaigns• Primary support for business and systems development, purchasing and accounting/finance activities, commensurate with a small business• Managed all customer service activities to provide a comprehensive support service to ensure customer delight• Deputised for company directors when absent

• Carried out marketing activities including PPC and email campaigns• Managed all aspects of customer fulfilment, including timely despatch, accuracy and appropriate delivery of orders• Provided a high level of customer service via telephone and email• Maintained website content• Deputised for company directors when absent