Claire Brossard Email & Phone Number

London, Gb

London , London, Gb

Oversight of Bing's global digital platforms and products strategy including its YouTube multichannel network and digital products development roadmap for web, voice & mobile apps. Part of the Senior Leadership Team, I seek to grow the digital distribution footprint of our IP, increasing both brand awareness and revenues through subscriptions, partnerships, advertising and licensing.

London , London, Gb

Oversaw Bing's global digital products strategy, YouTube network and social platforms.Led the digital products development roadmap and international rollout for voice, mobile apps and web.

London , London, Gb

Oversight of Acamar’s digital experiences across apps, websites, YouTube and voice.

London , London, Gb

Led the Marketing launch of Bing: Watch, Play, Learn App.

Helping businesses, from start-up to mature businesses, through digital transformations. I have a passion in helping marketing teams conquer their digital demons. I can do short diagnostic assignments or imbed in businesses for longer term projects (e.g. maternity covers).Clients highlights:- Acamar Films (July 19 - January 20): Digital Marketing Consultant- Frieze (July- August 18): Digital Growth Consultant- Beano Studios (March 16 - May 18): Marketing Consultant & Head of Digital Marketing- The Guardian (April 14 - June 14): Interim Director of Digital Growth- BBC Worldwide (May 13 - Dec 13): BBC Store (Project Barcelona) Product Consultant- BBC Worldwide (Feb 12- Dec 12): EST Product Lead (UltraViolet, digital content delivery)- Opticomm (Feb 12): short-term consultancy (Matalan, Waitrose)

London, Gb

Led the digital marketing team prior and beyond the crucial digital transformation that took place at Beano Studios with the launch of Beano.com. Worked across all digital, social and e-commerce marketing for both adults and children audiences.

London, Gb

A short project leading the digital, CRM and social marketing teams following a restructure. Over 3 months, I helped the team strategically as well as coached each individual, ensuring they all settled in their new roles.

London, Gb

Worked in the pre-launch period of BBC Store, a VOD and e-commerce platform featuring BBC library programmes. Led the product definition ensuring complex requirements across all BBC functions were considered.

Managed all aspects of marketing for SeeSaw.com, an on demand service that offered free and pay-per-view TV programmes as well as a no-ad subscription package:* Brand positioning and awareness* Company "Vision" development* Audience segmentation* E-commerce: drive acquisitions optimising on and offline channels (SEO, PPC, display, radio, press, affiliates)* PR: stakeholder management and consumer awareness* CRM and social engagement* Front end product development during launch phase (Sept 09-Jun 10)

A C4, ITV, BBC joint-venture formed to create an aggregated video on demand service. The project was stopped by the Competition Commission just before launch. Seconded from Channel 4, I was Product and Marketing lead during the development phase:* Brand Development* Department structure set-up* Marketing modelling and planning* Product development

London, London, Gb

Marketing stakeholder during the development of Channel 4's video on demand product 4oD:* Design and brand development* Customer experience* Significant input in the product proposition* Development of the acquisition and churn model* In charge of the launch and subsequent acquisition campaigns* VOD airtime management* CRM strategy

London, London, Gb

Marketing manager for FilmFour up to their Free to air launch:* Management of all their online and CRM activity* Major stakeholder in the re-design of FilmFour.com* Management of the online launch of Film4 (free to air)

Freelance project

Management of several client accounts such as RBS Mint credit card, Norwich Union Healthcare and Saab.

American Express Cards- Managing acquisition and CRM direct marketing campaigns across European markets