Integrated digital experience strategies which lead to improved performance of RNLI digital products and properties which in turn contributes to saving more lives at sea. Leading the digital experience team. Digital products and strategies at a large scale, quantifying impact, with a focus on conversation rate optimisation.

We help our clients build customer relationships that last. Our boutique digital marketing approach brings a level of passion and a deep connection with every account. When you partner with Design the New you get the whole team and its collective experience laser-focussed on telling your story. And telling it exceptionally well. We share an unrelenting passion for brilliant content, design, video, marketing, and websites. With our SEO and social media experience we know just how to take… Show more We help our clients build customer relationships that last. Our boutique digital marketing approach brings a level of passion and a deep connection with every account. When you partner with Design the New you get the whole team and its collective experience laser-focussed on telling your story. And telling it exceptionally well. We share an unrelenting passion for brilliant content, design, video, marketing, and websites. With our SEO and social media experience we know just how to take all this content and spark relevant conversations with your clients, customers and community.Innovative campaigns, digital infrastructure projects and specialist in telling stories to engage with communities. With my large organisation leadership experience and proven track record of digital marketing results I build customer relationships that drive action, income and funding. My specialisms include:- Marketing strategy- Training to upskill teams- Digital transformation- User experience- Content- Social media- Digital advertising- Search engine optimisation- Project management website buildsCASE STUDY: digital project director and stakeholder managerFor Nationwide Building Society I am project managing a website development, showcasing the diversity of their workforce, with complex stakeholder management for a number of partners and funders including Art Council England and creative partners for content production.CASE STUDY: data driven budget spend for a major UK political partyI directed video production teams, managed two agencies for programatic and YouTube advertising, to spend a six figure sum on tactical ad creation and placement. Successfully overlayed data allowing ads to be shown to people most likely to vote, winning key races on election day. Show less

Driven to constantly lead for exceptional digital experiences to members, visitors, volunteers and staff to ensure the care for our natural environment, wildlife and historical places of beauty.Manager to a team of 11 digital content and user experience specialists. Head of the National Trust website, onsite SEO. I set the direction for the digital content strategy and development. I was interviewed for a digital marketing best practice guide for Econsultancy - Storytelling… Show more Driven to constantly lead for exceptional digital experiences to members, visitors, volunteers and staff to ensure the care for our natural environment, wildlife and historical places of beauty.Manager to a team of 11 digital content and user experience specialists. Head of the National Trust website, onsite SEO. I set the direction for the digital content strategy and development. I was interviewed for a digital marketing best practice guide for Econsultancy - Storytelling for Marketers: https://econsultancy.com/reports/storytelling-for-marketers/ KEY SUCCESSES:> Increased organic search from 2 million to 5 million per month in six months and then to 20 million in one year. Wrote SEO strategy, and selected SEO agency. I led a team of 11 digital content specialists to implement changes, managed development team to make systemic changes in website templates and trained 500 website CMS users around the country.> Managed the content and user experience on the National Trust website and app, rolled out training to 200 staff, managed development work streams, wrote the website and content strategy.> Managed a user experience agency to develop digital audience segments and personas giving a consistently excellent digital experience across National Trust website and apps.> Led on digital content of the TV brand campaign to increase support, donations and memberships > Website consolidation project to reduce the hundreds of National Trust owned websites to one digital environment, reducing operational risk, carbon footprint, poor user experience and expenditure. Show less

Digital marketing for 200 National Trust places, wrote the 3 year rolling digital plan. Trainer on GDPR, social media, writing for the web, email marketing and SEO. Project manager for land, outdoors and nature communications project. Managed a team to write website pages, social media posts, email newsletters. Led on contentious issues, content production and advertising. PROFESSIONAL DEVELOPMENT - One year leadership programme - Five day project management course- Three… Show more Digital marketing for 200 National Trust places, wrote the 3 year rolling digital plan. Trainer on GDPR, social media, writing for the web, email marketing and SEO. Project manager for land, outdoors and nature communications project. Managed a team to write website pages, social media posts, email newsletters. Led on contentious issues, content production and advertising. PROFESSIONAL DEVELOPMENT - One year leadership programme - Five day project management course- Three day managers course - Two day effective presentation courseSKILLSEmail newsletters > A/B testing revealed the optimum time of send, segment of members/volunteers, subject and copy count, resulting in monthly increases in open, click and property visits (email associated with membership card data gave reporting).Advertising > I wrote a report using our new data tool to target Facebook ads, Google ads, billboards and bus-sides in those locations, during off-peak times. Increased the length of our busy periods without overburdening staff and volunteers. Content > I designed the all channels content framework which underpinned the website, SEO, social media, emails, printed member newsletter, leaflets, advertising and press releases - streamlining our content, meant less production costs and more distribution opportunities. Social media campaigns > during my time at the Trust I took our Instagram account from 0k followers 187k followers by tapping into social media trends and sourcing key stories from my network of expertise staff members. 70% of the content was pro-active and scheduled 2-6 weeks ahead, 30% of posts were reactive and posts and scheduled within 48 hours. Videos > as video is set surpass photos on social media I used a two prong approach to creating a huge bank of footage. Firstly contracting a content agency to take professional footage. Secondly training 35 staff and volunteers and equipping with video cameras, forming the ‘National Trust Content Network’. Show less

As a Trustee I attended monthly board meetings to advise on Spacex’s contemporary visual arts programme of projects and events. I gave specialist direction when Spacex’s marketing manager replatformed their website and worked to increase their email mailing list. Spacex enables access to contemporary visual art in the South West via a programme of projects and events. The organisation works with artists to realise ambitions, pursue new directions and take risks. Through… Show more As a Trustee I attended monthly board meetings to advise on Spacex’s contemporary visual arts programme of projects and events. I gave specialist direction when Spacex’s marketing manager replatformed their website and worked to increase their email mailing list. Spacex enables access to contemporary visual art in the South West via a programme of projects and events. The organisation works with artists to realise ambitions, pursue new directions and take risks. Through investment in artists at a critical stage in their career, Spacex progresses emerging talent. As an educational charity Spacex has an excellent record of delivering innovative and accessible learning projects.Collaboration lies at the heart of Spacex. It brings together artists and audiences, initiating dialogues and partnerships to develop projects and commissions. To ensure sustained development Spacex maintains long-lasting relationships with artists and curators, as well as local cultural and educational institutions, arts organisations and funders.Rooted in the locality of Exeter, the programme aims to contribute to a wider critical debate, regionally nationally and internationally. Spacex finds new ways to capture the interest of a wide range of people, inspiring engagement with and participation in contemporary art. Show less

Range of clients included, Samsung (home electronics), Greenpeace (environmental charity), Plan International (charity supporting woman and girls), Coast and Country Cottages (holiday company), Renshaw Baking (icing manufacturer) and others. KEY SUCCESSES> I wrote Samsung Europe’s social media B2C strategy, trained their B2B division on social media marketing and using LinkedIn for lead generation. Resulted in consistent messaging across several social media… Show more Range of clients included, Samsung (home electronics), Greenpeace (environmental charity), Plan International (charity supporting woman and girls), Coast and Country Cottages (holiday company), Renshaw Baking (icing manufacturer) and others. KEY SUCCESSES> I wrote Samsung Europe’s social media B2C strategy, trained their B2B division on social media marketing and using LinkedIn for lead generation. Resulted in consistent messaging across several social media departments across EuropeResulted in more sales pitch opportunities for the B2B division > I ran the ‘sponsor a child’ SEO, digital advertising, content and social media retainer for Plan UK, designed to increase the number of sign ups for direct debit donors Resulted in average position 1-3 on google, hugely increasing click-through to their top revenue generating website page My areas on specialty included:Social MediaContent MarketingSearch Engine OptimisationWebsite DevelopmentCreative DesignConsultancy Show less

Linked4Success is a fantastic way to unlock the secrets of LinkedIn, discover how to marketing for free & generate more leads. Equip yourself with the knowledge, skills and confidence to start getting the most from the #1 social media tool for business. Specialisms:- Lead Generation Expert- Lead Generation System- LinkedIn Expert- Social Media Expert- Social Media Marketing Expert- LinkedIn Strategies- LinkedIn Strategy

Responsible for the digital communication for 100 events, gigs, performances, exhibitions, films and courses each season.

I secured Urban Outfitters as a advertiser for the magazine.

Hosted and promoted monthly creative / geek informal mingling evenings in Exeter. The evening included examples of people's work as a back drop to the event.

Managed social media to promote 78 museums.

- Coordinating projects- Working with museums- Writing funding applications- Project coordination for new ventures- Developing new business services- Researching new forms of digital communication- Website design and administration using Wordpress

Developed social mediaResearched, innovated and wrote proposals to get graduates into creative workResearched digital communications for the arts sector

Expanding their social media, press, email and marketing presence.

- Consulted on sustainable revenue sources for the website- Maintained the website using Joomla- Updated content - Set up RSS feeds- Ran a team of volunteers.

- Maintaining and monitoring social networking sites for Bideford and Barnstaple Museums- Analysing the sites and choosing material for evaluation purposes for the client