Leading Communications with an emphasis on internal comms, change management, and brand identity.

Develop and implement communications and community engagement strategies at high-growth start-ups

►Responsible for communication and engagement across all channels for Fleet of over 500k Postmates►Developed cross-functional communications request process that supported 250% YoY Fleet growth►Led strategy & implementation of platform-wide emergency response plan across all sides of our marketplace with the goal of prioritizing gig-worker safety→Response plan utilized in real-time during Summer 2020 protests, natural disasters including record breaking CA wildfire season, and January 2021 insurrection ►Operationalized cross-functional Covid-19 response for essential workforce of 500k→ including the Fleet Relief Fund, distribution of free PPE, regulation compliance, and creation of Covid-19 Resource Center►Led creation and execution of community programming to support varying needs of all business units→including creation/expansion of the Fleet Advisory Board, VIP Ambassadors, Press & Policy Ready cohorts, and continuous product feedback loops►Pivoted all in-person events to virtual in light of Covid-19, resulting in an 890% increase in events hosted→Events included social events, upward mobility workshops, tax filing for 1099s, civic engagement/GOTV, Pride week, Veteran's support, and more►Community NPS of 8.7►Led partnership strategy rooted in earning trust by meeting the needs of gig-workers→including partnerships supporting: upward mobility, social and racial justice organizations, economic certainty, future of work, trust & safety, and more►Grew team from 1 to 7 with roles including: Marketing Ops, Community Strategists, Digital Strategists, and Partnerships►Created/implemented communications templates for every communication type, reducing decision fatigue and time-to-ship for new content►Grew upward mobility programming by 400%, and increased program participation by 800%

►Lead communications and engagement of 200k Postmates Fleet across the US►Identify and execute multi-channel campaigns and partnerships specifically geared to address challenges faced by workers in the on-demand economy →including career pathing opportunities designed to spur/support economic and upward mobility, quarterly tax education campaigns/webinars, and open enrollment education►Create engaging content and experiences for Postmates Fleet→Including launching the inaugural Fleet Advisory Board, Faces of Fleet blog series, and partnering with the United State of Women Summit to provide conference access to underrepresented women►Conduct on-going user research to make informed data-driven decisions across all organizations from support, product, policy, and brand →Including running NPS each day, meet-ups, and issue-specific research►Create workflows for cross-functional internal teams for platform updates and changes

►Report directly to Founder/CEO►Implemented global “Product First” internal engagement strategy including writing content, designing assets, and achieving executive buy-in →Internal product adoption increased from 75% to 100% →WoW internal product engagement increased from 60% to 85%►Implemented weekly Employee Recognition Program #R2D2►Redesigned weekly global All Hands meetings to center around recognizing, energizing, and inspiring employees►Designed and led Core Value reassessment and launch of new definitions with global “Core Value Challenge Week”►Responsible for process and executive buy-in for Tech4Good product donation program, DoubleDutch Connect.►Project Managed app build for DoubleDutch Connect mobile applications including: →Women's March on Washington- most successful app in company history, over 170k unique downloads, Top 30 iTunes app →March For Science →Women’s Convention →Phoenix Start-Up Week►Increased employee recruiting referrals by 30% through refocusing of our recruiting efforts including reintroducing recruiting bonuses, employee written “A Day in The Life” blog series, and recruiting spiffs/events►Managed over $300k in budget →Reduced perk spend by 75% from Q1FY16 to Q1FY17►Company liaison for community partners including; Girls on The Run Bay Area, Martin de Porres Soup Kitchen, Family Dog Rescue, Mission Techies, Mission Economic Development Agency, The Town Kitchen►Owned company social media accounts and campaigns as the “Voice of the Brand”►Wrote 5 of the top 10 most trafficked blog pieces on company website

►Promoted to AE after 4 months as SDR → Fastest promoted ►President's Club Attendee►Community Board Member- launched inaugural 'Community Awareness Week'►Over 150% quota attainment each month►Q3 SDR of the Quarter►Q4 SDR of the Quarter►Fastest ramped SDR ►Fastest promoted SDR ►Over $100k Closed Won opportunities in 3 months →fastest SDR to join the $100k club

►Manage over four thousand leads and drive the complete sales cycle from prospecting to close►Manage all client data and daily business performance through the Salesforce CRM Platform►Make a high volume (75+) of outbound sales calls every day►Mentor new AE's, helping them ramp up and get acclimated to the process

►Increase sales through relationship marketing►Generated over $170,000 in revenue in first year►Assist with the set-up, execution, and breakdown of large scale and fast paced events ranging from consumer and lifestyle to trade and media►Host wine dinners/pairings in conjunction with chefs throughout the Napa Valley►Enroll new members into the Heritage Wine Club- while maintaining high retention rates►Develop community relations throughout the entire Napa Valley through community outreach programs►Track large volumes of wine inventory