I'm a 'Local Search Marketing Advocate' for Jepto, and an independent digital marketing consultant based in Wales in the UK. I work freelance with a number of digital agencies advising them on best practice for their clients, as well as directly with a range of small and medium-sized businesses, including some of Wales' leading attractions and experience providers.As a Chartered Marketer with an MSc in Marketing and over 20 years working in marketing related fields, I can bring both academic and practitioner level marketing know-how to digital projects. I'm an SEO aficionado and offer a range of SEO services from on-going campaigns, technical audits, website migrations, competitor analysis, and local SEO. I can work with you on both your Google Analytics and Google Tag Manager implementation, and help you set up a robust reporting framework. I'm a consumer behaviour obsessive and a big fan of qualitative research, I'm fascinated by consumer motivations, values and decision making. In 2009 I co-authored a paper on ethical consumers and their flying behaviours which was presented at the Academy of Marketing conference, and also co-authored an article presenting findings on the same subject for a special anti consumption issue of the Journal of Consumer Behaviour.