Managed OtterBox Philippines' official Philippine TikTok account - Produced 50 videos in 40 working days - Helped increase platform views and engagement despite being dormant - Created high-quality- relatable content for the brand

As a Digital Marketing Consultant for SM Retail, I oversee livestream and content production for key brands, including The Body Shop, Forever 21, SM Store Green Finds, SM Stationery, and Baby Company. My role encompasses:Content Creation: Developing high-quality multimedia content—videos, graphics, social posts, and more—to align with each brand’s voice, capturing the attention of target audiences across digital platforms.Campaign Strategy and Execution: Leading the planning and execution of content campaigns to meet brand-specific goals. This includes concept development, scripting, filming, and editing, ensuring content enhances campaign impact and customer engagement.Social Media and Livestream Management: Managing brand channels by scheduling and posting content, as well as hosting and producing livestreams to strengthen brand presence and engage audiences in real-time.Collaboration and Project Management: Working closely with cross-functional teams—marketing, sales, design—to ensure a unified brand message. I maintain a content calendar to ensure consistency across platforms and adapt content based on performance insights.Performance Analysis: Using analytics to measure content success, analyzing metrics such as engagement, reach, and conversions to inform strategy and refine future content.This role demands creativity and strategic planning, and I am dedicated to driving digital engagement and brand growth across SM Retail’s diverse portfolio.

- Content producer for various Business Units among the SM group.- Produced Digital content both Photo ( Product shoots, Event/ On-ground shoot) and video (Creation of Campaign Strategy & Execution​, Short and long-form Videos, and Offline Event Coverage (SDE).- Live stream production and content production services end-to-end for SM Store, SM Stationery & and Forever 21.-Digital Marketing Conceptualization to Execution for SM Store Green finds project, Baby Company’s holiday materials.

- Worked as a Project Manager and assistant producer for the production of the 65th year anniversary video special of SM Retail Inc.

- Creation of COMMs plan calendar, Posting guide deck for KOLs, Creation of Social Media assets and content.- Script writing for Livestream shows for SM Home’s Chinese New Year big campaign special-Assistant producer for livestream executions for SM Beauty & SM Home- Producer for on-ground livestream and video coverage production for SM Retail.

-Production of branded content used as ads for over 100+ brands on Instagram, Tiktok, Facebook & and Youtube. -Curation & and production of photo and video content on personal and brand Social media platforms that gain sales, brand engagement, and awareness.

-Hosting for the Shopee main page livestreams mainly on Beauty and K-Pop livestream niche. -Production of livestreams for various brands under Shopee (P&G, Unilever, L’Oreal group, Cuisinart, Starbucks, realme, vivo & more) using OBS for streaming