Claire Corlett Email & Phone Number

I am the marketing lead for Geovation, OS's open innovation hub which connects industry challenges with startup solutions. - I am responsible for overseeing marketing planning and campaign execution across core Geovation activities including: a twice yearly Accelerator; Innovation Challenges; Geospatial Innovation Awards; and communications for our 1,800-strong member community. - I manage the Geovation brand and reputation internally and externally.- I own Geovation's external communication channels, and have managed the build of a new website, and developed a consistent approach to our social and email marketing.- I have built relationships internally to raise the profile of Geovation within the wider OS business.

Tunbridge Wells

Lead the marketing function for the group of 4 professional services companies across digital, PR & social media, brand development, events, and content marketing. - Developed a coordinated brand approach to group, leveraging the complementary strengths of the individual business into a single customer proposition. - Delivered a refreshed suite of corporate collateral, including refreshed website and print material. - Delivered thought leadership, content marketing and events activity to position Partners as trusted experts.- Balanced strategic planning with tactical delivery and execution of activity.

I was responsible for establishing the marketing function as a solo marketer in an early stage startup premium cycling business. I was responsible for developing brand positioning, customer and brand communications and delivering tactical marketing campaigns to promote sales and events. -Developed & implemented a customer care communications journey.-Defined company brand identity and messaging and implemented this across all owned channels.-Developed new processes & implemented digital tools to improve business performance-Achieved national press coverage

London, United Kingdom

I was responsible for creating, defining and managing the marketing activity for IoTUK, a national programme to advance the UK's Internet of Things capabilities. I was responsible for planning and implementing marketing activity to drive awareness, event attendance, and demonstrated the impact the programme had for the UK economy. - Responsible for developing and implementing ‘impact focused’ marketing activity for a new government funded programme, to promote the UK’s capability in the ‘Internet of Things’. - Managed the rollout of the programme brand, and developed the tools needed by the team to support industry engagement.- Working with third-party stakeholders to manage the delivery of the programme brand.

I was responsible for developing and embedding the brand strategy for RICS, supporting the business goal to drive recognition and engagement. I have experience across brand research and tracking, strategy, and cross channel visual identity & messaging development. I was also responsible for the rollout of the new brand, taking the lead on training and engaging our staff around the world. Key responsibilities:● Leading the development and rollout of training for all staff on our brand which has successfully engaged colleagues with our brand.● Working closely and with and advising world regional teams to develop our messaging strategy, to ensure our global story is locally relevant. ● Defining a ‘brand champion’ approach to governance of our brand to allow the local implementation & management of a global strategy. I also manage the legal protection of our brand, trademarks and copyright, liaising with legal and regulatory teams as required.● Sourcing, scoping and project managing the build of a new digital asset management system to streamline access to brand collateral and provide a more efficient design and production process globally. ● Defining the metrics to measure brand strategy performance against KPIs, including brand audits and ROI analysis.● Developing the tools, templates, assets and guidelines that our global teams need to help deliver the brand locally. ● Managing the ‘business as usual’ brand function, providing support and advice to colleagues across the business, providing an account management service to support the creation of collateral and campaigns as required. ● Advising senior leadership (Chief Executive, President & Executive team) on creating powerful and impactful presentations which tell the ‘RICS Story’ to members, colleagues and the wider industry.

London, United Kingdom

I was responsible for the day to day management and maintenance of the RICS brand, and provided support for the development of a new global brand strategy. Duties include:- Signing off on all collateral produced by the organisation, ensuring brand compliance in terms of visual identity and messaging across all channels.- Managing online brand management tools – (image library, asset management system, web to print system), and reviewing their ability to support our new global brand strategy.- Supporting the development of. and inputting into, brand framework, messaging hierarchy and organisational behaviours- Development of corporate messaging and presentations for Senior Management, including Chief Executive, Vice-President and Honorary Secretary- Agency management including briefing and commissioning new work, budget overview and sign off on production - Managing marketing campaigns and collateral production including: flagship 2012 Awards programme, website launch, staff leadership conferenceKey Successes:- 40% year on year increase in web traffic for the 2012 Awards Call for Entry campaign.- 58% year on year increase in entries for the 2012 RICS Awards.- Increase in brand compliance across printed publications.- Significant cost savings on design and production through appropriate channel selection, including: £10k saved for AGM notice mail-out, £8k saved on photography for the Awards

Worked for one of the UK’s largest charities to develop and deliver successful marketing strategies to support a portfolio of nationwide fundraising products and events. Promoted from Marketing Assistant in 2008. Duties included:- Providing strategic insight to support the growth of events. - Developing and executing marketing plans for event categories and fundraising products.- Accountable for managing and working to budgets set by product owners.- Responsible for production of online and offline fundraising communications collateral from conception through to delivery and implementation -writing and editing copy, working closely with designers, and managing print and distribution. - Reporting and analysing all marketing activity, optimising campaigns, and feeding back to senior management using tracking tools like Google Analytics- Created acquisition and retention email communication strategies for event categories – developing content, structure and cross-selling opportunities. - Creation and broadcast of email campaigns for fundraising products- Management of event content on the website using CMS systems – working with digital development to provide bespoke solutions where required. - Developed the use of social media by the charity – creating the facebook page and championing twitter as a communication channel. Key Successes:- Delivered a 70% rate of online registration for a national event in the first year of this functionality being available. - Won the Everyclick.com charity challenge for the charity with a prize of 1500 outdoor advertising sites.- Delivery of over 120% increase in participants on a series of national walks.- Management of 6 figure media budget, ensuring effectiveness and appropriateness of channels used.- Improved the messaging of shop promotions, leading to an increase in sales compared year on year.

Account managed various FMCG field marketing accounts, including a strategic sales force and tactical merchandising teams. Was responsible for recruitment of teams, briefing, project management and de-briefing of teams.

A

Professional Diploma, Marketing

Bsc (Hons), Psychology

Activities and Societies: Absolute Harmony 2003-2006 (Musical Director in 2006) Karate Club 2004 - 2006 - competition squad member.

Level 5 Diploma, Sports Massage And Remedial Soft Tissue Therapy