Claire Daugherty Email & Phone Number

New York, United States

Blackfriars, London, Gb

DOVE - Retail Strategy x Creator Marketing

Menlo Park, Ca, Us

- Promoted to continue scaling Meta’s creator economy strategies in North America across all verticals, sales teams and XFNs (Product, Reality Labs, Talent Engagement, Media Partnerships).Set the vision, strategy, and best practices for evergreen and seasonal campaigns in collaboration with key Meta Business Partners.- Introduced new processes, strategies and new partners to operationalize creator strategies at Meta.- Drove product adoption programs for Reels and Live Shopping- Research and product development for Meta's first-ever Creator Marketplace and new feature called Creator Portfolio- Represented Meta at key speaking engagements

San Francisco, California, Us

Promoted to lead Uber’s influencer marketing program, setting the vision, strategy, and best practices for evergreen and seasonal campaigns; led content development and strategy to facilitate brand storytelling and engagement across digital channels.

San Francisco, California, Us

Developed and launched cross-platform marketing campaigns to raise brand affinity across customer segments (riders, drivers, employees) through native advertising, social, digital and editorial.

San Francisco, California, Us

Cross-functional marketing lead working with multiple departments (product, policy, communications, business development) to shape domestic growth marketing strategies for the brand.

San Francisco, Ca, Us

Led digital marketing strategy and campaign execution for Old Navy and YouTube. Shaped digital and editorial strategy, influencer marketing program, and seasonal integrated campaigns.- Digital Media Planning- 2012 London Olympics (SEM, Media and Social)- Paid Social Strategy- Influencer & Content Marketing (Content Co Creation, Distribution and Evergreen Partnerships)- Brand Perception Shift

Houston, Texas, Us

- Successfully helped bring a new product to the market (CPG: Steviacane, Imperial Sugar) using both qualitative and quantitative methods. Incorporating social media, media planning and website optimization based on usage behavior. Introduced new media channels relevant to the target audience and authored findings in a written study and presentation to provide creative direction.- Recommended and implemented internal monthly workshops, which informed, guided, and aided the agency about social and digital media trends and customer behavior.- Instrumental in winning the agency a new client (Oil & Gas: CRI, Shell) by developing competitive differentiation summaries and situational analysis for a new business pitch. - Built media and traffic timelines (Retail: IKEA) which served as guides to measuring the success of campaigns.- Created an internal workflow process for future assistant account planners.

Za

- Generated a brand analysis report and a campaign roll out for the Carpe Diem Botanical Water product range, which resulted in the agency winning the pitch on the account.- Research and strategic recommendations.- Crafted insights and brand analysis reports as part of the brand portfolio strategy for Jordan Shoe Company, Quicksilver, Seeff and Glo Nigeria.

- Crisis Management for Diageo (Uganda Breweries, Bell Lager). Predicted threats and crisis for the event, pre-gathered information, equipment and supplies. Prepared and dispatched press releases.• Experiential Marketing Activities organized for various brands including:- Johns Hopkins The Center for Communication Program/DISH Project-- Helped create Social Marketing Strategies to support the reduction of stigma associated with HIV Aids and promoted safe sex practices through music competitions, street theater and drama.- Protector Condoms - Organized family planning skits to promote behavior change for condom use.- Project manager for National Geographic Documentary on Jane Goodall: Planned, executed and finalized projects according to strict deadlines and within budget. This included acquiring resources and coordinating the efforts of team members and the film crew.- Customer Engagement & Research Analysis: Created and managed a consumer database, which supported marketing for the Bell Lager “Achiever” brand loyalty campaign.

Bachelors Of Arts, Media Writing & Environmental Geographical Sciences

Ba Honors, Communications Management: Brand Leadership

A Levels, History, Geography, Biology And General Studies