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A senior marketer with nearly 30 years of experience, and passionate about B2B marketing and technology. From strategy development to campaign activation, I love helping to improve marketing effectiveness and drive business value. I have enjoyed undertaking strategic planning and marketing for some great brands - both global leaders and scale-ups. Most of all I enjoy collaborating with colleagues and clients to create long term impact.Specialities: Strategy, insight and proposition developmentBrand storytelling and messaging framework developmentDemand generation strategy and activationABM strategy Content strategy and planningKPI developmentCross-channel marketing programme development and optimisation
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Senior Director - StrategyPretzlUnited Kingdom
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Executive Strategy DirectorTwogether Feb 2023 - PresentMarlow, Buckinghamshire, GbResponsible for the strategic output of the agency, working across our Creative, Media and Channel Solutions divisions to win clients, drive value and deliver client satisfaction.I lead a team of highly talented strategists, ensuring effective delivery of projects and developing new strategy service offerings. Coaching our strategists and nurturing their talent is a passion of mine. Currently I'm exploring the role of AI within Strategy as well as marketing. I'm passionate about B2B insights and buyer behaviour. Clients include: Lenovo, KPMG, Smart Technologies, ServiceNow (Channel), -
Head Of Strategy And PlaningTwogether Feb 2018 - Feb 2023Marlow, Buckinghamshire, GbTwogether is an award-winning top 20 global B2B marketing and creative agency specialising in technology. I built and led the Strategy Department at Twogether responsible for insights and strategic outputs across all clients, covering direct, partner and sales channels. From brand campaigns through to demand, including ABM and multiple channels. Developed GTM offerings for value props and messaging, insights. Lead role in pitches and senior client liaisons. Strategy lead for O2 Medium and Enterprise, Sage, Salesforce, Lenovo, KPMG, Unit4. Won Gold B2B Award for Best SMB campaign for Sage -
Insight And Strategy DirectorBiteda Nov 2012 - Feb 2018I headed up Planning, Insights and Digital Strategy at BiteDA, working across a range of B2B and tech clients to maximise the effectiveness of their marketing strategies. This includes brand and messaging; uncovering insights through data and research; developing omnichannel marketing programmes, and optimising online demand generation and lead nurturing campaigns. Clients included: Dell, Criteo, McAfee, GoDaddy, Victrex, Ricoh, Beckon and Lithium Technologies.
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Senior Digital PlannerBourne Apr 2010 - Dec 2012Providing digital planning and strategic thinking working on range of EMEA and global clients. Remit includes insight development, research, channel planning, customer experience planning, online demand gen campaigns, content strategy development, content development, KPI measurement; in addition to supporting account planning, creative briefing and developing senior client relationships. Clients I have worked with include Mozilla, Dell OEM, Dell, Informatica, Verizon, Symantec, Ricoh Europe, Harman
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Digital DirectorGrp Nov 2007 - Apr 2010Heading up the digital department in an integrated agency. Responsible for digital strategy and senior client relationships across a wide range of clients and developing future strategy for the digital department as part of the senior management team. Clients included Toyota UK, Highland Spring, Wolfson Microelectronics.Digital remit included paid media (PPC, social, display, sponsorship), email marketing, digital creative, front end and back end digital development, analytics and research. Managed a multi-skilled team of digital experts and freelancers, including developers, front-end designers and paid media. -
Digital DirectorIreach Jul 2005 - Oct 2007Freelance digital marketing consultant when living in Lisbon, Portugal for two years. Working on a variety of digital projects - including digital strategy development and defining customer experience for Etihad Airlines in Abu Dhabi, as part of their customer relationship marketing programme.
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Digital Strategy DirectorCarlson Marketing May 2001 - Jun 2005Minneapolis, Mn, UsWorked as Digital Strategist and then Digital Strategy Director, based within Carlson Marketing UK with remit across Carlson Marketing EMEA. Helped grow key accounts, developing digital strategy and insight across a range of brands: Diageo (Guiness, Johnnie Walker, Tanqueray), Huggies, Muller Yogurt, BOC Gases, Hyundai, Crown Paints, Clearasil, etc. With a specific focus on relationship marketing programmes, the role included developing acquisition and retention programmes across an integrated range of channels. Also responsible for developing new partnerships and services to grow the digital offering of the agency. -
Marketing Manager / Senior Business ConsultantSaa Oct 1994 - May 2001A variety of marketing positions for a specialist B2B interoperability software company. Ranging from marketing manager responsible for marcoms programmes - incorporating direct marketing, advertising, events and partnerships. Through to a senior consultant position assisting understanding pain points and developing messaging for key clients, including co-marketing programmes. Also launched an online ebusiness service for bluechip clients. Clients included House of Fraser, Scottish and Newcastle, Honda Europe, HMV Worldwide and Ciba Vision.
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Marketing Project OfficerOrdnance Survey Aug 1992 - Jul 1993Southampton, Hampshire, GbManaged implementation of marketing projects within B2B GIS product marketing department.
Claire Davidson Skills
Claire Davidson Education Details
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Open UniversityQuant. -
Dip M CimPost Graduate Diploma - Chartered Institute Of Marketing -
Market Research SocietyQuant And Qual Mkt Research -
Aston UniversityManagerial Studies
Frequently Asked Questions about Claire Davidson
What company does Claire Davidson work for?
Claire Davidson works for Pretzl
What is Claire Davidson's role at the current company?
Claire Davidson's current role is Senior Director - Strategy.
What is Claire Davidson's email address?
Claire Davidson's email address is cl****@****ail.com
What is Claire Davidson's direct phone number?
Claire Davidson's direct phone number is +4414140*****
What schools did Claire Davidson attend?
Claire Davidson attended Open University, Dip M Cim, Market Research Society, Aston University.
What skills is Claire Davidson known for?
Claire Davidson has skills like Digital Strategy, Digital Marketing, Online Advertising, Email Marketing, Integrated Marketing, Strategy, Analytics, Social Media Marketing, Content Strategy, Seo, Marketing Communications, Social Media.
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