Claire Davidson

Claire Davidson Email and Phone Number

Senior Director - Strategy @ Pretzl
United Kingdom
Claire Davidson's Location
Greater Glasgow Area, United Kingdom, United Kingdom
Claire Davidson's Contact Details

Claire Davidson personal email

n/a
About Claire Davidson

A senior marketer with nearly 30 years of experience, and passionate about B2B marketing and technology. From strategy development to campaign activation, I love helping to improve marketing effectiveness and drive business value. I have enjoyed undertaking strategic planning and marketing for some great brands - both global leaders and scale-ups. Most of all I enjoy collaborating with colleagues and clients to create long term impact.Specialities: Strategy, insight and proposition developmentBrand storytelling and messaging framework developmentDemand generation strategy and activationABM strategy Content strategy and planningKPI developmentCross-channel marketing programme development and optimisation

Claire Davidson's Current Company Details
Pretzl

Pretzl

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Senior Director - Strategy
United Kingdom
Claire Davidson Work Experience Details
  • Pretzl
    Senior Director - Strategy
    Pretzl
    United Kingdom
  • Twogether
    Executive Strategy Director
    Twogether Feb 2023 - Present
    Marlow, Buckinghamshire, Gb
    Responsible for the strategic output of the agency, working across our Creative, Media and Channel Solutions divisions to win clients, drive value and deliver client satisfaction.I lead a team of highly talented strategists, ensuring effective delivery of projects and developing new strategy service offerings. Coaching our strategists and nurturing their talent is a passion of mine. Currently I'm exploring the role of AI within Strategy as well as marketing. I'm passionate about B2B insights and buyer behaviour. Clients include: Lenovo, KPMG, Smart Technologies, ServiceNow (Channel),
  • Twogether
    Head Of Strategy And Planing
    Twogether Feb 2018 - Feb 2023
    Marlow, Buckinghamshire, Gb
    Twogether is an award-winning top 20 global B2B marketing and creative agency specialising in technology. I built and led the Strategy Department at Twogether responsible for insights and strategic outputs across all clients, covering direct, partner and sales channels. From brand campaigns through to demand, including ABM and multiple channels. Developed GTM offerings for value props and messaging, insights. Lead role in pitches and senior client liaisons. Strategy lead for O2 Medium and Enterprise, Sage, Salesforce, Lenovo, KPMG, Unit4. Won Gold B2B Award for Best SMB campaign for Sage
  • Biteda
    Insight And Strategy Director
    Biteda Nov 2012 - Feb 2018
    I headed up Planning, Insights and Digital Strategy at BiteDA, working across a range of B2B and tech clients to maximise the effectiveness of their marketing strategies. This includes brand and messaging; uncovering insights through data and research; developing omnichannel marketing programmes, and optimising online demand generation and lead nurturing campaigns. Clients included: Dell, Criteo, McAfee, GoDaddy, Victrex, Ricoh, Beckon and Lithium Technologies.
  • Bourne
    Senior Digital Planner
    Bourne Apr 2010 - Dec 2012
    Providing digital planning and strategic thinking working on range of EMEA and global clients. Remit includes insight development, research, channel planning, customer experience planning, online demand gen campaigns, content strategy development, content development, KPI measurement; in addition to supporting account planning, creative briefing and developing senior client relationships. Clients I have worked with include Mozilla, Dell OEM, Dell, Informatica, Verizon, Symantec, Ricoh Europe, Harman
  • Grp
    Digital Director
    Grp Nov 2007 - Apr 2010
    Heading up the digital department in an integrated agency. Responsible for digital strategy and senior client relationships across a wide range of clients and developing future strategy for the digital department as part of the senior management team. Clients included Toyota UK, Highland Spring, Wolfson Microelectronics.Digital remit included paid media (PPC, social, display, sponsorship), email marketing, digital creative, front end and back end digital development, analytics and research. Managed a multi-skilled team of digital experts and freelancers, including developers, front-end designers and paid media.
  • Ireach
    Digital Director
    Ireach Jul 2005 - Oct 2007
    Freelance digital marketing consultant when living in Lisbon, Portugal for two years. Working on a variety of digital projects - including digital strategy development and defining customer experience for Etihad Airlines in Abu Dhabi, as part of their customer relationship marketing programme.
  • Carlson Marketing
    Digital Strategy Director
    Carlson Marketing May 2001 - Jun 2005
    Minneapolis, Mn, Us
    Worked as Digital Strategist and then Digital Strategy Director, based within Carlson Marketing UK with remit across Carlson Marketing EMEA. Helped grow key accounts, developing digital strategy and insight across a range of brands: Diageo (Guiness, Johnnie Walker, Tanqueray), Huggies, Muller Yogurt, BOC Gases, Hyundai, Crown Paints, Clearasil, etc. With a specific focus on relationship marketing programmes, the role included developing acquisition and retention programmes across an integrated range of channels. Also responsible for developing new partnerships and services to grow the digital offering of the agency.
  • Saa
    Marketing Manager / Senior Business Consultant
    Saa Oct 1994 - May 2001
    A variety of marketing positions for a specialist B2B interoperability software company. Ranging from marketing manager responsible for marcoms programmes - incorporating direct marketing, advertising, events and partnerships. Through to a senior consultant position assisting understanding pain points and developing messaging for key clients, including co-marketing programmes. Also launched an online ebusiness service for bluechip clients. Clients included House of Fraser, Scottish and Newcastle, Honda Europe, HMV Worldwide and Ciba Vision.
  • Ordnance Survey
    Marketing Project Officer
    Ordnance Survey Aug 1992 - Jul 1993
    Southampton, Hampshire, Gb
    Managed implementation of marketing projects within B2B GIS product marketing department.

Claire Davidson Skills

Digital Strategy Digital Marketing Online Advertising Email Marketing Integrated Marketing Strategy Analytics Social Media Marketing Content Strategy Seo Marketing Communications Social Media Marketing Strategy E Commerce Ppc Web Analytics B2b Pay Per Click Search Engine Optimization Online Marketing Competitive Analysis Proposition Development Information Architecture

Claire Davidson Education Details

  • Open University
    Open University
    Quant.
  • Dip M Cim
    Dip M Cim
    Post Graduate Diploma - Chartered Institute Of Marketing
  • Market Research Society
    Market Research Society
    Quant And Qual Mkt Research
  • Aston University
    Aston University
    Managerial Studies

Frequently Asked Questions about Claire Davidson

What company does Claire Davidson work for?

Claire Davidson works for Pretzl

What is Claire Davidson's role at the current company?

Claire Davidson's current role is Senior Director - Strategy.

What is Claire Davidson's email address?

Claire Davidson's email address is cl****@****ail.com

What is Claire Davidson's direct phone number?

Claire Davidson's direct phone number is +4414140*****

What schools did Claire Davidson attend?

Claire Davidson attended Open University, Dip M Cim, Market Research Society, Aston University.

What skills is Claire Davidson known for?

Claire Davidson has skills like Digital Strategy, Digital Marketing, Online Advertising, Email Marketing, Integrated Marketing, Strategy, Analytics, Social Media Marketing, Content Strategy, Seo, Marketing Communications, Social Media.

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