Claire Duns Email & Phone Number

I am responsible for the performance of the Search and Browse elements of our 4 retail websites and continual optimisations to deliver a best-in-class experience to our customers. I also look after our Careers and PLC websites.Key responsibilitiesDevelop integrated strategies and product roadmaps which are aligned with marketing initiatives and business objectives. Bring together multi-disciplined teams to develop robust solutions and improvements for customers at the start of their journey.Develop project briefs and requirements, prioritise and manage project and BAU backlogs. Develop relationships, collaborate and manage stakeholder expectations within the team and across the wider business. (SEO, PPC, product, development, creative, CRO, marketing directors, dealerships). Understand commercial levers and how they are impacted by product performance and customer engagement. Define and communicate goals, metrics, and success criteria to align the team and track progress.Map customer journeys highlighting key touchpoints, pain points, customer needs and opportunities to add value where it matters to our customers across online and offline channels.Report on journey touchpoints - working with data teams to develop dashboards and data visualisation, bringing data from multiple sources together to ensure teams have reliable and accurate reporting for products. Interpret customer feedback, using as an opportunity for improvement.

I manage all digital marketing activity within the firm and work with the Business Development Manager to deliver wider marketing activities and CRM objectives.Key Responsibilities:• Development of firm’s digital marketing strategy in line with wider marketing and communication plan• Monthly reporting on social media activity and website analytics against key objectives• Management of all social media activity within the firm• Management and maintenance of the Square One Law website, including updates to site architecture and content based on insights from analytics analysis• Content creation including press releases, website content and social media assets• Managing the creation, implementation and analysis of triggered email marketing campaigns to defined marketing lists to promote business news, legal updates and key events• Project management of a series of high-quality events including: organising and managing pre and post event activities, itineraries, agendas, drafting and coordinating invitations and RSVPs, liaising with presenters and event partners• Management of internal communications on behalf of managing partner• Social media coaching for new starters and less experienced team members• Filming and editing of video content• Development, set-up and maintenance of intranet• Head of CSR committeeSelected Accomplishments:• Project managed the scope, design and build of the new Square One Law website, including user journey mapping, wireframing, briefing and management of external digital agency and testing of site prior to launch• Set up of in-house studio and development of Photoshop and Premiere Pro skills to create image and video assets• Organisation of an International Women’s Day fundraising and awareness raising event for West End Women and Girls Centre• Development of new brochure, presentation and pitch document templates, incorporating new brand elements and simplified layout to enable us to update in-house

I managed all digital, social and content projects as well as providing account management to key client accounts. I had to be efficient with time and cost management to ensure projects were delivered within agreed time and budget constraints. I’m a confident negotiator, managing the flexible nature of projects to ensure we remain profitable whilst exceeding client expectations. Key Responsibilities:• Managing a range of digital and content projects including design, build and on-going management of websites and interactive digital platforms for clients including Newcastle High School for Girls, Redrow, Daniel Watney LLP and The FIRM • Managing development and implementation of social strategies and social and online content creation for Nuby, Carpetright, NE1, British Chamber of Commerce, ICON at The O2• Planning and execution of on and offline campaigns, including radio ads, animations, organic and paid social assets, email marketing including development of triggered email journeys, print and online display ads for clients such as Princesshay, Westwood Cross, Nuby and Gentoo• Measurement of integrated campaigns and activity against client KPIs• Developing website testing frameworks and CMS management on behalf of our clients• Costing and writing of proposals, project specifications and pitch documents for new business• Management of all project budgets, client invoicing, tracking and financial reporting• Management of a team of developers, content and social strategists, as well as sourcing and managing external freelancersSelected Accomplishments:• Project managed the scope, design and build of a digital advent calendar product for our shopping centre clients• Implementation of streamlined working processes and robust project documentation • Set-up and launch of a number of WordPress websites on behalf of clients, including content management and integration• Successful application to be on the UK Government’s Digital Marketplace framework

Newcastle Upon Tyne, United Kingdom

Account manager for a number of key clients, including Duresta, Multiyork, Northumbrian Water, Newcastle City Council, Middlesbrough Council, Crowne Plaza Newcastle – Stephenson Quarter, North East Combined Authority. Managing a variety of projects, communicating key brand and campaign messages to a variety of audiences across both on and off-line platforms. Key Responsibilities:• Managing a range of integrated marketing campaigns, web design and build projects, and ad-hoc design projects from project inception through to final delivery• Evaluating success of projects against client KPIs• Translating briefs from clients, briefing into studio and digital team, proofing deliverables against client brief and brand guidelines • Writing of proposals and pitching for new business• Identifying new business targets and ways to approach them• Identifying key market trends and their impact on client campaigns• Bi-monthly blog writing on developments within marketing industrySelected Accomplishments:• Lead account manager on pitch team to win a number of new clients, including Duresta, Crowne Plaza Newcastle – Stephenson Quarter and Northumbrian Water• Project managed a brand repositioning project for Duresta, including the design and build of a new website, organisation of photoshoots for a new suite of imagery and redesign of all marketing materials• Project managed a channel shift marketing campaign for Middlesbrough Council, encouraging a behavioural shift in the way customers interact with the council• Successfully implemented a new CRM system to track and manage new business leads

London, United Kingdom

I worked with all departments across the business to translate key brand and seasonal campaign messages into digital content for digital signage platforms across the UK and EU. I was seconded to the photography team to oversee the roll-out of an online photography tool, and manage the retouch process for all photography across the business. Key Responsibilities:• Planning and execution of digital signage content strategy in line with business-wide marketing campaigns across the UK and EU • Working in conjunction with online and social media teams to ensure a cohesive digital customer journey• Support for new store openings and new in-store digital concepts across UK and EU• Briefing external and internal video editors on requirements and proofing deliverables against initial brief and M&S brand guidelinesSelected Accomplishments:• Supported the opening of the first ever digital M&S store in Amsterdam, creating content for the launch event and online channels• Worked with the M&S digital team on the roll-out of the till point digital signage proposition• Project managed the development, testing and roll-out of a new online photography tool to streamline and standardise the photography process across all departments

London, United Kingdom

I worked with the retail development teams across the UK and Europe, reporting into the UK Retail Development Manager and Global Visual Merchandising Director. Translating the Ralph Lauren brand into the in-store environment and working with retail development teams, visual merchandisers and wholesale partners to ensure that brand guidelines were adhered to and the brand vision was supported in the in-store environment. Key Responsibilities:• Management of a team of 20 visual merchandisers and 7 visual training managers• Key account manager for wholesale partners, including Harrods, Selfridges and John Lewis• Management and regular updates of intranet using SharePoint• Management of propping inventory and storage units for UK and EU• Organisation of professional photo shoots, print visuals for hoardings and design and print of POS materials Selected Accomplishments:• Project managed the opening of a number of new Ralph Lauren spaces across the UK with key wholesale partners, including John Lewis and House of Fraser• Worked with teams across the EU to roll-out seasonal propping updates, POS refreshes and key campaign messages• Created a tool to calculate floor stock levels for new stores and seasonal stock refreshes in line with visual merchandising guidelines• Successfully organised the annual European training event (approx. 250 attendees) in 2011 and 2012, including location scouting, contract negotiation, travel arrangements and entertainment

Lyon Area, France

• Main point of contact for international clients during project lifecycle• Arranging and participating in weekly conference calls with clients• Implementation of numerous systems to facilitate progress tracking of projects• Proofreading and final checking of documents and slide presentations• Management of budgets and invoicing• Creation and maintenance of a network of freelance medical writers• Participation in writing and translation of promotional material• Update and management of in-house library with over 20,000 publications

Lyon Area, France

• Administrative support to project managers• Liaison with and organisation of meetings with consultants from all over the world• Proofreading and checking of documents

Lyon Area, France

• Support to accounting department• Administrative support to team of 12, including PA duties for Managing Director• Reception work• Translation and proofreading of marketing materials

Newcastle Upon Tyne, United Kingdom