Claire Dupuy Email & Phone Number

France

- In collaboration with global product/market managers, develop the marketing communication plan with a 360 multichannel approach in alignment with the franchise strategy & business objectives- Pilot the implementation of the marketing communication plan using external/internal suppliers- Gurantee within scope for budget & planning- Put in place relevant KPIs to monitor the use & impact of the communication tools developed- Ensure alignment with corporate communication branding guidelines & strategy

Lyon Area, France

- Define and implement a content and brand strategy to support and extend short- and long-term marketing initiatives- Ensure brand consistency for all messages and content in terms of style, quality and tone of voice, including optimization for search and user experience in all channels (online, social media, email, mobile, customer presentations, sales tools, print and events material)- Be the content “guardian”: work with marketers across the organization to propose and promote the use of customer focused content (from product to solutions approach). - Develop storytelling to help marketers build strong and impactful communication for their brand in harmony with the company story and messages by working with external agencies - Work closely with the Muti-Channel Campaign Managers to deliver the appropriate content to feed different channels within the agreed project scope, timeline and budgetSource, hire and supervise external copywriters/editors and act as Chief Editor of best practices in grammar, messaging, writing, and style.- Define process/workflow for requesting, creating, editing, publishing, and retiring content

- Consult with business to guide the implementation of digital best practices & identify digital project opportunities- Project Manage several projects from the projects portfolio & deliver on time within scope/budget- Coordinate a range of internal (IS...) & external digital providers/stakeholders- Drive the adoption of digital best practices across the organization according to the Digital Business Mission/Roadmap- Create innovative online marketing (social media..) and digital sales solutions (iPAD apps..) to meet the business' needs and ultimately the customers' needs- Run marketing campaigns (eServices web, SEO...) & where possible measure the impact through KPIs- Define the company's social media strategy (roadmap, roll out, risk management) & manage alignment- Monitor the company's social media footprint- Animate the various networks & tie into multi-channel tactics- Generate social media leads & ensure correct lead managementCapabilities:At the centre of my activity I remain customer-centric to increase brand awareness, drive sales force efficiency and maximize customer engagement. My asset in project management is knowing how to create a new mindset if required to ensure the project suceeds. My value in social media is an acute ability to listen & use a tone of voice that encourages engagement. I'm also capable of creating and animating workshops (strategy, design, writing...).

- Drive, share and develop appropriate digital cross-board communication opportunies with other Global departments to ensure actions are customer-centric and streamlined- Define best digital product startegies and briefs with Global Marketing- Identify clear objectives and metrics for each product campaign with tracking and corrective action plans- Develop appropriate creative digital product comunication for global and local channels- Help develop subsidiary emarketing strategy capabilities with Global Webmaster- Responsible for editorial style guide (across various digital channels)Capabilities:I have extensive communication knowledge, creative writing expertise and understanding of the in vitro diagnostic field and products in an international environment.I look at digital from a unique angle, often asking unusual questions that take us down a never before explored path.I created and animated a growing network on Facebook and Twitter channels to reach new targets and converse in a more informal and engaging manner.

- Creative writing in English - product brochures, web, 3rd party sites, CDRoms, voice-offs, internal product communication, slogans, product names- Develop communication package and action plans - brief to product launch & follow-up- Liase with Global Product Managers and Communication agencies- Budget follow-upCapability summaryAs a creative writer I can tailor make any text to suit any product and communication support, including the web. I enjoy the challenge of sizing up a client’s needs and turning it into dynamic, convincing copy. My added value is in seeing the importance of fine-tuning the whole with the graphical designer to get the most out of the chosen concept and valorize the content.I get a kick out of team brainstorming to find those important brand names. Positive stress holds no secrets for me. Project management and communication plans on a global scale is part of my everyday life. And the cherry on the cake is that it’s all teamed with a good sense of British humour!

- Creation of Mutualisation system to manage product brochure transfer into 6 languages (economies of scale, homogeneous company image- Develop and manage externalisation of translations for all the company- Budget follow-up

- Translation (Product promotional supports, Scientific, QA/RA, Training, MIS, Videos...)- Linguistic Advice for all the company- Interpreting- Set up an on-line internal glossary for all the company- Writing for internal Asian-Pacific region newsletter

Secretarial work, order follow-up, contact with importers and customers, event/congress organization, interpreting/translation

Ba/Hons Languages, Business And Information Technology, Specialized In Marketing, French, Spanish, Business Policy, Hr,Commercial Law, Finance, Information

Education record