Claire Gamble Email & Phone Number

Irvine, California, US

• Head of Marketing for a mid-sized consulting firm focused on operational excellence, IT, and staffing for middle market PE-backed organizations
• Restructured the Marketing function through a 3-6-12-month strategic plan including team capabilities alignment, budget, go-to-market taxonomy, audience segmentation, process design and documentation, executive and.
• Evaluated and managed third-party vendor support - reduced annual spend by 35%
• Conducted ongoing Voice of Customer interviews with key clients to understand market needs and pain points
• Managed an SEO improvement project leading to a domain authority increase of 56%
• Launched several website updates – including UX navigation changes, filterable case study templates, and the design and implementation of cross-promoted content

Brussels, Brussels, BE

• Lead marketer for Accounting & Reporting Advisory Services, Employee Benefit Plan Audits, cross-firm solutions including BDO’s Divestitures Management Office and Special Purpose Acquisition Companies team; as well as.
• Work with practice leaders to develop strategic, full-funnel marketing plans aligning with each service line’s specific goals
• Create and manage budgets for each service line according to their annual strategic plans
• Responsible for managing associates
• Develop business-issue focused campaigns to target specific buyers with relevant and meaningful content
• Build always-on nurture programs with multiple streams of content and triggers to target new audiences and coordinate with business development teams and practice leaders to close on new business

Atlanta, GA, US

• In-house marketer for a consulting firm serving name-brand clients; worked with internal audiences to support business development and brand awareness initiatives
• Develop integrated marketing campaigns aligning with the strategic direction of the firm
• Manage industry and division marketing plans for financial services, public sector, and data and analytics teams
• Concept, write, and edit thought leadership and case studies serving a number of industries and solutions
• Create and execute global event strategy; plan and support local and national events, as well as sponsorship opportunities and speaking engagements
• Brand strategy and management

Atlanta, Georgia, US

• Managed business-to-consumer and business-to-business clients for the agency and provided tactical support on various accounts. Highlights include:
• Integrated marketing communications
• Brand communications and corporate identity development
• Special event management
• Newsletter and collateral design
• Community education campaign management

• Re-named and re-branded a multi-faceted health organization with multiple locations across Florida. Duties included:
• Facilitated press conference for Florida’s Trauma System at the state capitol building
• Wrote moderator guide and recruited participants for focus groups and managed administration
• Drafted positioning statement, elevator speech, blog for internal PR, and Web site copy and design
• Developed, administered and analyzed written survey
• Formatted and organized quarterly newsletters