Claire Gamble Email & Phone Number

Irvine, California, Us

Head of Marketing for a mid-sized consulting firm focused on operational excellence, IT, and staffing for middle market PE-backed organizations• Restructured the Marketing function through a 3-6-12-month strategic plan including team capabilities alignment, budget, go-to-market taxonomy, audience segmentation, process design and documentation, executive and board-level reporting, internal communications, and tactical improvements• Evaluated and managed third-party vendor support - reduced annual spend by 35% • Conducted ongoing Voice of Customer interviews with key clients to understand market needs and pain points• Managed an SEO improvement project leading to a domain authority increase of 56% • Launched several website updates – including UX navigation changes, filterable case study templates, and the design and implementation of cross-promoted content• Evaluated, selected, and launched marketing automation technology and set up workflows by audience segment with relevant content and quarterly newsletters• Provided market and media analyses for potential future services • Conducted an in-depth content analysis to identify service / industry gaps and prioritize updates and future content• Developed a Brand Advisory Team and launched a brand refresh project to modernize templates and design• Created internal training programs around brand and social media usage• Oversaw the production of marketing and sales assets

Brussels, Brussels, Be

Lead marketer for Accounting & Reporting Advisory Services, Employee Benefit Plan Audits, cross-firm solutions including BDO’s Divestitures Management Office and Special Purpose Acquisition Companies team; as well as support for BDO’s overarching Audit and Assurance practice• Work with practice leaders to develop strategic, full-funnel marketing plans aligning with each service line’s specific goals• Create and manage budgets for each service line according to their annual strategic plans• Responsible for managing associates • Develop business-issue focused campaigns to target specific buyers with relevant and meaningful content• Build always-on nurture programs with multiple streams of content and triggers to target new audiences and coordinate with business development teams and practice leaders to close on new business • Host regular content strategy calls with teams to better understand emerging trends and potential evergreen topics for thought leadership development and case study opportunities• Manage relationships with internal and external vendors to ensure projects are delivered on time and within budget – understand best practices around PR, design, copywriting, social media, paid digital tactics, event planning, and more• Monitor financial regulations and market shifts to capitalize on business opportunities• Support ongoing marketing tactics including podcast production, webinar production, event sponsorship, collateral development, collaboration with referral partners, email newsletters, and more

Atlanta, Ga, Us

In-house marketer for a consulting firm serving name-brand clients; worked with internal audiences to support business development and brand awareness initiatives• Develop integrated marketing campaigns aligning with the strategic direction of the firm• Manage industry and division marketing plans for financial services, public sector, and data and analytics teams• Concept, write, and edit thought leadership and case studies serving a number of industries and solutions• Create and execute global event strategy; plan and support local and national events, as well as sponsorship opportunities and speaking engagements• Brand strategy and management• Digital marketing initiatives including website and blog management; marketing automation; and social media • Advertising design and sales collateral development including both one pagers and full sales decks• Assist in the management and tracking of multi-million dollar marketing budget

Atlanta, Georgia, Us

Managed business-to-consumer and business-to-business clients for the agency and provided tactical support on various accounts. Highlights include:• Integrated marketing communications• Brand communications and corporate identity development• Special event management• Newsletter and collateral design• Community education campaign management • Local, national and trade media relations• Agency marketing initiatives

Re-named and re-branded a multi-faceted health organization with multiple locations across Florida. Duties included: • Facilitated press conference for Florida’s Trauma System at the state capitol building • Wrote moderator guide and recruited participants for focus groups and managed administration • Drafted positioning statement, elevator speech, blog for internal PR, and Web site copy and design • Developed, administered and analyzed written survey • Formatted and organized quarterly newsletters