Claire Madden Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

Australia

Strategic Roadmap Optimisation - Enhanced the public website roadmap, with emphasis on improving customer journeys and addressing conversion friction.Experimentation Excellence - Pioneered a dynamic experimentation capability, consistently iterating based on real-time customer insights and shifting business priorities. Successfully executed 10 experiments.

Sydney, New South Wales, Australia

Crafted and executed the Adobe strategy, leading implementation and adoption to deliver personalised experiences for customers.Developed, evangelised, and empowered teams with AEM universal components, enhancing speed to market, team velocity, and internal capabilities.Integrated components seamlessly into our Design System to achieve a unified brand.

Supported the digital media ambition to deliver $200m in FY23 by augmenting and integrating existing capability and technology to deliver experience driven ads.Acted as the customer experience steward by diversifying utilisation of content placements beyond that of commercially driven content.Uplifted capability and automation of processes across ads.

Sydney, Australia

Crafted a strategic vision for a multi-disciplinary team managing 30+ websites. Spearheaded an insight-driven strategy using competitor analysis, interviews, and surveys. Skillfully balanced user needs with client requirements, shaping product vision, user stories, and iterations. Instituted success metrics and test protocols, fostering a shift from.

Sydney, Australia

Coached 4 emerging product owners, instilling Agile methodologies and fostering collaboration.Governed product lifecycle from concept to validation, build, post-launch, analytics and iterations.Cultivated authentic relationships to leverage resources, deliverables and timelines for product success.Using rich user insights, developed user stories.

Sydney, Australia

Optimised website offerings for mobile, prioritising user experience.Defined the product roadmap for 3 managed Product Owners and implemented data-driven SEO strategies.Successfully launched 4 high-profile products while overseeing a team that delivered 23 websites in 12 months.Selected to produce UNSW's largest international event, the China Roadshow.

Sydney, Australia

Integral role in Digital and Creative Solutions team, enhancing digital experiences for students and stakeholders.Project-managed major initiatives, including an eight-month project for the Degrees and Courses Project.Published content on Sharepoint, WordPress, Drupal, and Microsoft CRM Dynamics.Managed end-to-end project processes, from requirements to.

Sydney, Australia

After nine months as Marketing Coordinator, I earned a promotion to Marketing Manager, assuming expanded responsibilities.In this multifaceted role, I took charge of curating all marketing collateral, overseeing websites, social media pages, e-newsletters, brochures, travel guides, banners, and more. Additionally, I led the design team, comprising a web.

Sydney, Australia

Started as Marketing Coordinator at SNA Tours, recognized and rewarded within five months for people skills, expanding my role to include human resources responsibilities.HR duties encompassed creating contracts, establishing office policies, liaising with accountants and lawyers, maintaining HR documentation, offering guidance to colleagues, and.

Solely managed, moderated, and created content for all 10 social media accounts at Hoyts, covering platforms like Facebook, Twitter, and Instagram.Played a key role in achieving a 100K fan growth for the Hoyts Australia Facebook page.Successfully cultivated strong relationships with major distributors like Disney and Universal, negotiating exclusive and.

Created and maintained the SABA PR bookAssisted on photoshoots - prepping clothes and photographing garmentsAuthored press releases, invitations and garment descriptions

• Article research
• Sourced and procured products for shoots to feature in Beauty and LifeStyle sections
• Maintained the Beauty cupboard
• Authored and published articles for the online Beauty blog

Sydney, Australia

• Processed invoices
• Data entry
• Built pages in CMS for website launch; HTML, CSS, formatting, image optimisation

• Office maintenance and PA duties for 2 senior editors
• Administrational duties; invoicing, mail distribution, reader enquiries and employee requests
• Managed Facebook and Twitter accounts
• Researching and writing articles for; Young, Hot & Famous, Disney Adventures, Disney Girl

Bachelor Of Communication (Information & Media) And International Studies

International Studies