Claire Lyons Email & Phone Number

Belfast, Gb

Lisburn, Northern Ireland, United Kingdom

Jersey

Principal AccountabilitiesTo further develop and implement the Visit Jersey business plan to ensure Jersey is a compelling destination of choice for visitors from existing and new markets worldwide.To ensure organisational structure, staff, agencies and operational systems are dynamic and effective - delivering positive and measurable results.To monitor the performance of Visit Jersey to ensure it is meeting its strategic objectives, provide supporting information to demonstrate achievements and adapt plans as and when required/ beneficial in light of experience, market shifts and global events.To ensure that corporate governance requirements are met and that Visit Jersey is financially and legislatively compliant.To lead, motivate and resource the Visit Jersey executive team to ensure they are appropriately qualified and supported with effective mentoring and development.

Jersey, United Kingdom

Principal Accountabilities:Working with the Senior Team to develop a fully integrated marketing strategy in the context of a rapidly changing digital spaceProvide thought leadership on information based, data driven, decision making processes in support of planning, implementing and monitoring business strategy to drive resultsDevelop and improve high-impact marketing and communications material that successfully represents and promotes Jersey's finance industryDevelop and maintain effective communication tools and distribution channelsGather market intelligence on global matters that could impact Jersey and implement proactive and reactive responses with the Senior Team as appropriate

St Helier, Jersey

Responsible for the management and delivery of integrated marketing campaigns in support of Jersey Finance’s overall strategy and business plan. Specific duties include:• Planning and delivery of integrated marketing campaigns to support the development of target sectors and/or markets, including working with agency partners and Jersey Finance colleagues from the Business Development, Technical and Strategic Projects functions• Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief • Manage agency campaign implementation and performance against agreed campaign activity • Write and edit copy for a range of promotional printed materials and publications in support of campaign activity • Carry out post campaign analysis to report KPIs and distribute learning for future campaign activity

Jersey, United Kingdom

Based in the agency's Jersey office, I worked with a range of major local businesses across the financial and retail sector to deliver multi-disciplined marketing and communications solutions, helping them build their brand and influence audiences.

Jersey

Postgraduate Degree, International Business And Ab Initio Spanish, Merit

Ba Hons, English And French, 2:1