Claire Gavin Email & Phone Number

Dublin, IE

Dublin City, County Dublin, Ireland

Dublin, County Dublin, Ireland

Dublin, Leinster, Ireland

Developing the strategic positioning of Lagunitas Brewing Co. & Murphy’s Irish Stout with emphasis on communication & media strategy, channel execution strategies, activations, budget & brand planning.

Dublin, Leinster, Ireland

Working across Kopparberg Cider - the #1 fruit cider in the UK & Ireland - and Fever-Tree Premium Mixers - the #1 premium mixer globally.

County Dublin, Ireland

Stockholm, Sweden

• Working within an Assistant Brand Manager capacity to develop and implement brand led initiatives, contributing to an increase in sales volume and Jameson market share in Sweden.
• Assisting the Brand Manager in creating and implementing the annual brand plan & budget.
• Budget management for initiatives in film, bartender advocacy, influencer marketing, whiskey fairs, on-trade activations and POS development.
• Compiling in-depth monthly reports tracking competitor insights and trends, brand performance and activation evaluations.Achievements to Date:
• Key project manager alongside our events agency in implementing our Stockholm Film Festival sponsorship at 27 Jameson events over 13 days. Resulted in a total of 150K festival goers, 5,890 total servings (+47% vs..
• Strengthened bartender loyalty and brand advocacy through planning and executing 11 bartender activations over 6 months, including 5 cocktail competitions and 3 Smooth Bartender Clubs.

Canada & United States

• Year 2 | Canada:
• Responsible for ordering and developing Jameson POS in market.
• Acted as an authority on local market dynamics; responsible for planning, implementing and evaluating all promotional activity and experiential brand events e.g. influencer marketing, Jameson First Shot, Jameson.
• Secured and managed Jameson sponsorship of the 7 day Calgary Underground Film Festival among other arts, lifestyle and music partnerships e.g. Sled Island Music Festival.
• Developed and implemented a national Bartender Advocacy plan – The Barrelman Bar Program – which was recognized with a ‘Jemmie’ Award by IDL for Best Bartender Activation.
• Contributed to a strong +28% sales growth of Jameson in Alberta (vs. 2014), and +23% in Canada.Year 1 | USA:

Dublin

• Worked in a fast paced and dynamic environment on a range of leading consumer brands including John Frieda, Sudocrem, Molson Canadian, Nandos, Puma and more.
• Monitored media for client coverage, planned social media content, coordinated press releases, conducted market research for current/ prospective clients & participated in brainstorming sessions.

Dublin Institute Of Technology

• ESN is a non-profit international student organisation. I acted as a key team player on the committee throughout my final year of study, with responsibility for leading all events and communication.
• Ensured social & practical integration of 100 international students, ensuring high levels of communication and student satisfaction.
• Organized & implemented logistics of ESN events and overnight trips on a local & national level.
• Facilitated two-way communication between committee members and students in answering any queries and arranging events.

Bachelor Of Business And Management (Hons), Marketing, First Class Honours

Activities and Societies: Events & Communications Officer for ESN (Erasmus Student Network) DIT society, participant of DIT fundraising.

Professional Diploma Digital Marketing, Digital Marketing

Digital Marketing Strategy, Search Engine Optimisation (SEO), Email Marketing, Paid Search (PPC) using Google Ads, Website Optimisation.

International Business, First Class Honours

Activities and Societies: Successfully spent one year studying in Berlin as a participant of the Erasmus study abroad programme.Third Year.

Leaving Certificate, 445 Points

Professional Diploma, Diversity, Equity, Belonging & Inclusion