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Responsible for leading a team of product marketing professionals focused on research, messaging, positioning and communication for LeanKit’s product line.Product Positioning and Messaging• Developed market research programs including segment analysis, pricing plans, customer win/loss analysis, competitive research, and personas. Increased LTV by 60% by focusing go to market strategy on better fit customers.• Created targeted messaging and value propositions to drive product differentiation within and across multiple market segments. Selected for 2017 Gartner Magic Quadrant for Enterprise Agile Planning tools.• Implemented a highly successful webinar program focused on market awareness and education which played a significant role in re-engaging prospects, influencing sales opportunities, and increasing customer loyalty. Generated ~1500 registrations and 600 live attendees each month. Product Releases • Implemented a continuous delivery product launch process to deliver new cloud-based product features; release activities included blogs, in-app messaging, webinars and newsletter announcements.• Directed a cross-functional team to launch Tasktop integration hub. Opened the door to more sales opportunities, increased adoption and upgrade of higher editions, and improved customer retention.• Produced sales enablement and training materials following the CustomerCentricSelling approach to increase customer acquisition.Go to Market Strategy• Developed strategic pricing and edition plans which increased MRR by ~600% through value-driven approach that increased customer acquisition and expansion revenue.• Initiated a trial onboarding program to accelerate time to first value and increase product engagement.• Conceived a customer advocacy program including NPS, case studies, testimonials, referral program and webinars to increase social proof.

Responsible for market research, messaging, positioning and communication for VersionOne’s product line, with a combination of strategic planning and tactical execution skills.• Development of customer advocacy program including building a group of loyal users to assist with online engagement activities, webinars, case studies• Implemented TechValidate; trained sales and marketing teams on content usage• Manage quarterly product release activities (customer release email, website updates, sales tools)• Creation of high-impact online and offline promotional content and communication (examples include datasheets, eBook, trial drips, trial guides and website content)• Creation of sales tools, including training and support materials• Drive awareness through monthly agile newsletter and thought leadership webinar program• Conduct market research, win/loss and competitive analysis initiatives• Participate in the development of lead generation plans and programs• Experienced marketing automation user (Marketo)

Support marketing processes by delivering high quality customer references and reference content:• Secure customer participation as press and analyst references, product launch support, and for public speaking opportunities including customer webinars.• Generate new case study opportunities through close collaboration with the sales force.• Prepare case studies, speaker presentations and customer win press releases. • Maintain customer reference matrix tracking customer profile and use history, and manage customer reward program.

Project management of lead generation programs to promote agámi Systems as a leader in unified network storage solutions: • Management and execution of vertical web seminar program targeting healthcare storage professionals.• Program content creation for ‘virtualization’ seminar-in-a-box program including solution brief, eDMs, landing and registration pages, and presentation content.• Creation of partner sales tools including Quick Selling Guide, Welcome Kit, and web content.

Responsible for implementing strategic marketing plans to reinforce the company’s presence as a market leader in disk-based backup:• Development of sales tools and partner website.• Conceptualize and manage Data Domain’s web seminar program to generate new leads. • Tradeshow event management including booth planning, lead generation activities, staffing and logistics.• Content creation of bi-monthly customer and partner newsletters.

Product Marketing Manager responsible for enterprise security software product line, specializing in multi-behavioral host-intrusion protection solutions:• Define and drive beta programs• Prepare technical and marketing collateral • Write market requirements documents (MRD) • Define product messaging• Conduct, gather and organize market research and competitor analysis• Monitor competitive activity, address product differentiation • Manage product launch process• Work with corporate marketing to create internally and externally focused collateral

Responsible for defining, developing and managing the market plan and strategy for the Optimizeit line of software development performance tools:- Conceptualize, develop and implement marketing campaigns for the Optimizeit performance solutions - Market research and competitive analysis- Product launch management - Management of SKU and manufacturing specifications - Field enablement: training direct & indirect sales channels, create sales tools- Close collaboration with Product Management, participation in product life cycle planning- Partner marketing initiatives to drive product awareness- Design and development of outbound marketing collateral, including direct mail and electronic mail communications- Leverage Public Relations and Analyst Relations to drive product awareness- Executive support: keynote presentations, customer-facing product roadmaps, industry trend white papers

Responsible for developing inbound and outbound sales for the Optimizeit product line in addition to Customer Service and Sales Order Process management: - Implemented proactive sales strategies: promotions, web seminars, follow-ups - Corporate Sales: contract negotiation, customer presentations - Channel Partner management - Sales reporting, pricing & licensing strategy, competitive analysis - Customer Service management: problem solving, license registrations & customer communications - Database management: designed and implemented customer / sales lead database

Projects completed in the following areas: - CLEF (Commercial Licensing Evaluation Facility) - Trainee Evaluator; responsible for conducting IT security evaluations against internationally agreed standards. Accomplishments included overseeing a site visit to Japan using cultural expertise to improve business relations - Financial Services Customer Unit - Presales; bid management, coordinating customer workshops, analyzing customer requirements and providing appropriate support to sales representatives - Service Center - Front line customer support role. Logging and progressing technical faults reported by external customers. System monitoring to provide a proactive customer service. Responsibilities included problem management and training new employees.