Strategy lead for clean energy transition, climate refugee, and frontline community advocacy and grassroots support campaigns in collaboration with Patagonia Foundation, nonprofit grantees and B2B partners to maximize impact.Program leader in the conceptualization, development of Patagonia Action Works; a ground-breaking capacity building program for Patagonia’s 1200+ nonprofit grantees.Responsible for the ongoing strategy and support of Patagonia Action Works to amplify events, petitions, donations, and pro-bono opportunities advancing outcomes in climate action. Impact to date: $22+ million raised, 1+ million actions initiated by the Patagonia community, and $12+ million saved by grantees via skill-based volunteering.Development of ‘Impact’ dashboards utilized company wide to evaluate KPIs for campaigns and partnerships against long term policy goals and advocacy outcomes.Team management of four manager-level roles specializing in web + digital media strategy, grantee engagement, and data analysis/research.

Digital strategy lead for Patagonia brand campaigns including ‘Facing Extinction’, Public Trust, Elections 2020, and ‘Buy Less, Demand More’.Ongoing management of a $5m+ paid digital media program and vendor contracts serving the advocacy goals of our non-profit, grantee partners and longterm brand campaigns.Lead in the planning and launch of Patagonia Action Works expansion to Europe by reconfiguring program goals for the European community to better serve grantee population.

The Roberts Environmental Center is a place for research and education in environmental studies, where students, faculties, and practitioners collaborate to explore innovative market solutions to real environmental problems.

CELI’s mission is to create a multiracial, diverse and inclusive organization of change-makers working across sectors and disciplines to drive an equitable, decarbonized, and resilient energy ecosystem.

Served as lead digital strategist on two client accounts within the advocacy and political campaign space facilitating audits, development, and further training for omnichannel digital programs. After analyzing past performance and investments, delivered recommendations for a re-configured paid media program that resulted in a 120% increase in conversions. Architected the development of SMS and CRM trainings utilized by over 20 grassroots campaigns during the 2018 election cycle.

Daily monitoring, management and posting for all official social channels with a total monthly reach of more than 3 million people (Facebook, Twitter, Instagram and Medium). Utilized Google Analytics, Crowdtangle, and Tableau to produce social performance reporting and recommendations. Development of a content calendar that customized state and national weekly messaging themes to a local digital context: Nuestro Nevada (Young Latinos), Glassbreakers (Women), Protectors (Public Service and National Security). Contributed to significant SMS program growth (20,000+ opt-ins by the conclusion of the campaign) featuring custom social graphics, Facebook Live ‘call to action’ with surrogates, and supporter Medium posts. Coordinated with Communications and Voter Protection teams to created a Nevada-specific get out the vote social campaign using tested messaging and strategies to drive voters to IWillVote.com.

Prepared a metric-based, digital-focused legislative organizing campaign that leveraged both print and digital advertising to illustrate the benefits of rooftop solar in Nevada. Increased Bring Back Solar’s Twitter and Facebook presence by 46% and 107%, respectively. Helped to establish foundational Field and Digital metrics as the Interim Data Manager. Maintained, increased, and further segmented an email list with 58,466 unique contacts using performance targeting and a defined digital engagement ladder. Oversaw a unified digital and grassroots messaging campaign that translated economic statistics into individual stories of those impacted by anti-renewable energy policy decisions.

Executed a successful, metric-based digital campaign for climate action during the 2016 NH Primary, turning out 27% of New Hampshire's student population to Vote on Climate. Increased NextGen New Hampshire's Twitter and Facebook presence by 168% and 157%, respectively. Managed development of an online polling location lookup tool with live updates for the most accurate information in the state on Election Day. Grew statewide email list to 36,967 unique contacts utilizing A/B testing, performance targeting, and an effective welcome email series. Expanded website features to include a digital action center for online petitions, letters to the editor and social advocacy.

Consulted on digital marketing, communications, and CRM strategies for five accounts of Oregon industry leaders in retail, manufacturing, and non-profit sectors. Engineered and implemented a metric-based field plan for Portland-area State Senate race that included demographics analysis, polling, and resource allocation. Provided original, on-the-ground training modules and candidate issue coaching for new staff.

Initiated relationships and led extensive landscape analysis within the Los Angeles tech community (175+ start-ups) to leverage its critical voice in the comprehensive immigration reform debate. Organized and executed the #ThinkFWD LA Launch Event with notable tech panelists from GOOD Technology, Beacon Economics, and Beachmint that attracted 200 tech leaders and entrepreneurs; garnered local media attention from TechCrunch and The Sacramento Bee.

Overhauled CAP’s use of Salesforce by revising their tagging and description system, and input over 1200 back-records allowing current staff to access full research archives. Independently researched and wrote blog post on Maine Energy Efficiency legislation published on thinkprogress.org. Created a political background database (utilized by multiple advocacy organizations) for a variety of domestic policy issues.

Turned out 34,000 votes for the President on Election Day by executing a winning, aggressive metric-based field plan that secured a 23% margin of victory. Recruited and trained teams of over 300 volunteers for Voter Contact and GOTV operations. Established and managed a satellite office with deputy staff and interns.

Researched, refined, and edited policy memos that contributed to the US Navy Environmental Sustainability Development to Integration (NESDI) plan. Updated and organized White House Council on Environmental Quality Chairwoman Sutley’s schedule and briefing books daily.