Claire Grady-Smith Email and Phone Number

Creating digital content and graphic assets for the Gender Studies Department, which includes the Gender Studies and the Black Studies program.

Processing Graduate Applications and course request forms, supporting senior administrative staff, event planning, marketing and communications.

- Data-driven content marketing- Audience development and A/B testing - Writing, strategy, and design- Websites, emails, ecommerce, and social media- Campaign management and lead generation- Consulting, Coaching, and Management

Since moving to Kingston in 2012, I have produced several cultural events in my city, including a live Storytelling podcast recording, a theatrical play, a burlesque and spoken-word show, and, the biggest event: an annual festival of digital art and electronic music called Electric Circuits, which showcases over 25 visual, performance, installation and electronic artists each year. For this work, I write all the grants and oversee and implement the marketing and partnerships as well.

For Northern Village Clients I provide the following services:- Website updates, including new graphics and copy- Brand kits, to build consistency and brand identity across platforms- Strategy, direction, and data-driven recommendations- SEO Packages and site improvements- Social media management and coaching

Working the knotty bits out of Groundswell Origins' messaging, content, and digital marketing strategy. Assisting with the development of alternative social media platforms and sustainable growth marketing.

Overseeing all aspects of online sales, including email marketing, ad creation, content development, blog writing, and lead generation.

For BodyRock I determined effectiveness of brand voice across various horizontal and vertical tiers of their community. After working with the CEO and CRO to determine whom they wanted to speak to and why, I created creative outreach and engagement strategies. I warmed up their audience exponentially, wrote copy and built funnels that spoke directly to the pain points and desires of each segment of their audiences. By the end of my time there they had a video-on-demand platform that I named and helped to brand, and a very active and positive Facebook Group with 30,000 members.

In this position, I marketed the workshops and concerts that my organization offered, but I also marketed the retreat centre itself. The centre had a literary press until recently, and I would develop and implement marketing and distribution plans for each book published by Wintergreen Studios Press. My duties included website/social media updates, designing and printing materials, booking author launches and musical acts, among many other duties! My job would span a few departments in a larger company, but I really enjoyed being involved in all aspects of marketing Wintergreen Studios. I loved the creativity and independent problem-solving that I got to employ in this position!Wintergreen Studios Press is an independent literary press. Like other such presses, we are mission-driven, not market-driven. The motive to publish is to bring outstanding works by both unknown and published writers to the widest possible audience.

The Kingston School of Art is a community art school which encourages participation from youth, adults and seniors at all stages in their personal artistic explorations. The School has recently opened a large gallery space, which emerging and mid-career artists will be able to rent without the usual juried process. While this space is therefore quite different from a public art museum, it is also different from a commercial gallery in that we are a not-for-profit organization run by volunteers, and we have a registered charitable status. Ultimately, the School and the Gallery fill a community niche in that all students and artists learn to appreciate their (and others') creative side(s) in a safe, supportive and non-competitive environment.

The Agnes Etherington Art Centre has over 300 works of Inuit Art, ranging in date from the mid 1800s to the mid twentieth century. These include sculptures, ivory carvings, trade goods, tools, prints and etchings. I researched the works and artists within this collection, filling in the gaps in the records, such as the region the work came from; discovering the name and bio of the artist if possible; assessing the importance of the piece within the artists' oeuvre; and recording any further details about medium, process, history etc. As a result of my cultural studies coursework I knew the implications of what I was doing and why, and filtered information through a critical framework that resisted exoticizing or essentializing Inuit visual culture.

As a TA, I was responsible for 60 students. I ran bi-weekly tutorials, graded papers and assignments, and provided academic and sometimes emotional support for these first year students. It was a formative experience for me.

At the YMCA, I was tasked with managing a substantial budget without the assistance of an accounting system. Upon employment, I learned that the YMCA of GT was undergoing a complete systems change which lasted over a year, in fact. In the interim, a system had to be devised to track every cent spent by the Youth Gambling Awareness Program, in order to report to the Ministry of Health and Long-Term care. I worked with an incredible, supportive team and learned a great deal about accountability.

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Entrepreneurial art production, including product design, marketing, vending, and exhibiting