- Managing a team of 8 direct reports - Responsible of the beauty portfolio defining the communication and PR strategy of 18 beauty brands : Guerlain, Penhaligon’s, L’Artisan Parfumeur, Byredo, Carolina Herrera Beauty, Rabanne, Christian Louboutin Beauty, Dries Van Noten, Jean Paul Gaultier, Aesop, Molton Brown, Farfetch, Repossi , Vilebrequin, Pat McGrath, Asteri, Simihaze Beauty, Nudestix

- Managing a team of 5 direct reports - Responsible of the development and execution of communication strategies for a portfolio of 15 luxury brands :Guerlain, Penhaligon’s, L’Artisan Parfumeur, Byredo, Carolina Herrera Beauty, Rabanne, Christian Louboutin Beauty, Aesop, Molton Brown, Thameen, Farfetch, Repossi , Vilebrequin, Pat McGrath

-Defined the brand’s strategy in 18 markets accross Middle East, Noth Africa and Indian sub-continent,adapting international calendars while coming with local initiatives-Implemented customized trade plan across markets, adapting them to each retailer based their top performing categories, SKUs and marketing channels.-Assortment management for all retailers and distributors, setting action plans to ensure healthy SOH-Responsible of forecast and budget of all POS, GWPs and… Show more -Defined the brand’s strategy in 18 markets accross Middle East, Noth Africa and Indian sub-continent,adapting international calendars while coming with local initiatives-Implemented customized trade plan across markets, adapting them to each retailer based their top performing categories, SKUs and marketing channels.-Assortment management for all retailers and distributors, setting action plans to ensure healthy SOH-Responsible of forecast and budget of all POS, GWPs and samples in line with P&L objectives following-up weekly with demand planning to ensure suitable phasing-Prepared tailor-made 360 marketing campaigns for each key initiative, communicating weekly with distributors and retailers to ensure timely and flawless execution-Provided in depth post launch reports to assess regional performance, extract conclusions and present key findings to management-Responsible for retail image and activation: worked on permanent visuals, updated planograms for all new key initiatives and designed strong drive-to- counter & retailtainment concepts-Responsible for education plans across all retailers, organizing quarterly training seminars, setting BA’s targets and quarterly competitions, and defining education managers and makeu-up artist focus per door Show less

- Responsible for defining each brands marketing calendar in 14 countries in MENA, adapting PUIG global plans to meet markets needs- In charge of successfully launching new products and implementing local promotions maximizing visibility and ensuring excellence at point of sale- Managing media budget outlining each brand's media strategy for the full year and communicating the split by media to the local agency - Handling PR, organizing 2 local events per year and bringing press and… Show more - Responsible for defining each brands marketing calendar in 14 countries in MENA, adapting PUIG global plans to meet markets needs- In charge of successfully launching new products and implementing local promotions maximizing visibility and ensuring excellence at point of sale- Managing media budget outlining each brand's media strategy for the full year and communicating the split by media to the local agency - Handling PR, organizing 2 local events per year and bringing press and influencers to international events. - Responsible for each brand's P&L: budgeting and forecasting for each country promotional elements, samples, POS materials, gwp tu support each line full year- Performing monthly beauty market reports giving feedback and recommendation to Puig international marketing teams Show less

PUIG is part of Chalhoub Group who is the leading partner for luxury across the Middle East. PUIG's perfume portfolio : Carolina Herrera, Paco Rabanne, Nina Ricci, Jean Paul Gaultier, Valentino, Prada.-Assisted in building 2017 marketing calendar for 7 brands within 28 TR accounts- Responsible for setting, implementing and supervising specific trade plans for key accounts, deciding on investment allocation by brand and by account- Managed all temporary animations for all… Show more PUIG is part of Chalhoub Group who is the leading partner for luxury across the Middle East. PUIG's perfume portfolio : Carolina Herrera, Paco Rabanne, Nina Ricci, Jean Paul Gaultier, Valentino, Prada.-Assisted in building 2017 marketing calendar for 7 brands within 28 TR accounts- Responsible for setting, implementing and supervising specific trade plans for key accounts, deciding on investment allocation by brand and by account- Managed all temporary animations for all brands as per each clients plans and requirements coordinating with suppliers and duty free teams- Assisted on pricing strategy and competition analysis throughout the region - Managed visual merchandising activities (planograms, leaflets, visuals) and developed a new training tool for Puig's brand ambassadors Show less

Luxuria Trading DMCC is the major distributor of niche brands as L’Artisan Parfumeur, Penhaligon’s, Diptyque, Byredo, Floris, Miller Harris, Comptoir Sud Pacifique, Arte Profumi, Eight & Bob, Aedes De Perdis in the Middle East.- Developed and implemented marketing and advertising campaigns - In charge of press releases, media content, corporate newsletters for retailers- Responsible of in-store events

As a premium luxury swimwear brand JETS upholds a standard of superior quality through its heritage of craftsmanship and unique design style. -Responsible for web shoots / photoshoots - Coordinator for graphic and visuals communications for the e-commerce platform- In charge of writing daily blog posts and producing content for regional account

Engel& Völkers is a global company and lifestyle brand providing high quality services for those seeking to buy and sell real estate properties. We distinguish ourselves by providing our clients with exceptional service and support.- In charge of the social media platforms (Website, Facebook, Instagram)- Assisting in seminar organizations accross USA (e.g Las Vegas, Boca Raton,California, Canada)-Worked on communication with USA shops (Press, Magazine, Seminaries)