- Reposition offers (picth, messaging, value proposition)- Deploy a new website- Define and create contents (blog and ebook)- Support product development

- Define the marketing strategy / Lead acquisition.- Develop and manage the marketing budget (300K€)- Manage a club dedicated to HRDs: 600 members- Recruit and lead the team: Marketing & SDR : 7- Select and deploy Hubspot- Launch two new websitesResults: rebrand the positioning and the value proposition - >50% of leads come from the marketing (CPL<100€)

- Design and deploy the lead generation program.- Ensure the visibility of content (SEO, SEA)- Manage international events (USA, Canada, Europe).- Define and manage a budget of €1/2 million.- Organize and structure KPIs (Salesforce)Results: 300% growth in licence income thanks to marketing initiatives

- Create and deploy a program of webinars.- Define and manage the inbound marketing strategy (customer termonial, blog articles, ebook...)- Unite customers by organising a seminar.- Redesign of the website to ensure conversion rate with a structured funnelResults: >200 e-book downloads in 2 days with the testimonals of Safran, Daher and ESA

- Carry out market analysis to identify development opportunities in the training market- Define and launch new training offers- Manage and lead a team of 6 peopleResults: revenue +227% entre 2012 & 2013 pour l'offre blended learning

- Design, implement the strategy and action plan.- Support and train sales teams.- Identify new development opportunities with innovative offerings (testing platform, etc.)._ Hire and manage a team of 7 people.Results: Creation of the 1st white paper on the ROI of language solutions with testimonials from international customers in partnership with IDC (>500 impressions),+15% growth between 2005 and 2008, development ofthe Chinese subsidiary.

- Launch a Try and Buy offer for the school market: >5000 schools equipped- Manage all recruitment campaigns (e-mailing).- Create sales enablement.- Carry out a study for Bouygues Telecom, partner of Hachette Multimédia (Uses and benefits of the Internet for education).