*Online Business Manager Skincare*Amazon, Drive, D2C and other Pure PlayersMarketing & Commercial Animation *Product Manager Peeling Toner Revitalift*Launch Online April 2022Launch Offline September 2023

D2C E-commerceCRM B2C & B2BMédia Full FunnelTeam manager

www.kerastase.frMarketing & Commercial AnimationMédia Acquisition Tools & Services Development ReportingSupply & Consumer care

DMI Kérastase & Shu Uemura Art Of Hair InternationalContent creation for campaignsDigital Webistes and eServices development

Accounts :- Yves Saint Laurent Beauté International- L'Oréal Paris FranceBuilding strategic and creative 360 concepts according to predefined KPIs.Management of client relationship to fulfil their objectives, satisfaction and insure profitability.Monitoring internal resources effort according to project scope, cost and planning, insuring expected quality.

Development of new Brand Websites : Creation of 9 websites (Asia,Middle East & South America)Creation of content and webmastering for the brand websitesFollow up of the production/localization of mobile applications and analysisof strategic KPI’sCoordination of the countries and International Best Practices relaySEO recommendations for launches

Management of Affiliation with TradeDoubler (Campaign launches and updates, Tracking, Reporting, Analysis)Community Management (Facebook, Twitter, Tumblr, Instagram, Pinterest) CRM & Organization of promotional eventsFacebook Sponsored Page Posts through the APIFollow-up of the partnerships: Madame Figaro, AuFeminin.com, Be, Grazia, Mastercard, Unicef…

Editorial creation, definition of the keywords & optimization of the SEMCommunication Management (newsletter, emailing, community management)Recruitment Management: online job advertisements, applications review, interview & evaluation of the applicants (Excel, translation) Commercial prospection and preparation for potential customer meetingsCompetition watch of the agencies & softwares on the market