Claire Harris Email and Phone Number
Versatile, results-oriented digital strategist with progressive experience leading teams in customer experience, product management, audience growth and acquisition. Passionate leader with a broad background driving digital transformation and a keen ability to motivate, organize and develop cross-functional teams in building and marketing successful products.Specialties: - Digital product management- User experience design and optimization- Digital analytics, a/b testing, usability studies, VOC (NPS/CES) and CX journey optimization- Search engine optimization (SEO)- Social media marketing and engagement strategy- Paid search campaigns and digital media buying (SEM/PPC/social/programmatic)- Newsletter and email marketing- Mobile app growth and engagement (push notifications, app store optimization)- Direct response conversion optimization, ad inventory management and ecommerce sales revenue growth- Self-service optimization and omnichannel digital transformation - chatbots, IVR, AI- CRM, database marketing automation and personalization strategy- Information architecture development and taxonomies- User Generated Content (UGC) and community development- Content strategy
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Vp, Consumer Experience Product And OptimizationThe Arena GroupNew York, Ny, Us
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Vp, Consumer Experience Product & OptimizationThe Arena Group May 2022 - Present -
PrincipalEclaire'S Digital Strategy Jan 2003 - PresentGreater Los Angeles AreaIndependent Web marketing, digital transformation, and product strategy consultancy, guiding businesses with holistic traffic-driving, audience development and revenue growth initiatives. Key services include product launch strategy and requirements documentation, SEO, SEM, media buying, community engagement and social media strategies, best practice training, content strategy, analytics and conversion optimization.
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Vp, Digital ExperienceSiriusxm Feb 2016 - Mar 2022Greater New York City AreaOversee the strategy, development and optimization of the website, including creating features and functionality that drive customers to subscribe, transact and engage online. Manage teams of digital product and program management, analytics, research (VOC) and testing/experimentation, UX/UI development and design. -
Vp, Audience Development & Digital AcquisitionTribune Publishing Company Apr 2014 - Dec 2015Greater Los Angeles AreaFull P&L responsibility leading teams charged with digital audience development and subscriber acquisition across Tribune's Web properties, such as Los Angeles Times, Chicago Tribune, Baltimore Sun, Hartford Courant, Orlando Sentinel, Sun Sentinel, Morning Call, and Daily Press. Key areas of focus included database marketing and personalization, email, newsletters and CRM, SEO, social, SEM and media buying, community experience development, mobile app acquisition and messaging, product and content marketing, analytics, experience optimization and insights. Launched digital subscription product and corresponding website redesigns. Developed acquisition strategies with a focus on transforming traditionally print business to digital. -
Director, Audience Acquisition & EcommerceLos Angeles Times Sep 2011 - Apr 2014Greater Los Angeles AreaLed the audience development team focused on expanding reach through acquisition of new readers and customers to Los Angeles Times' digital properties.Responsibilities included planning, executing and evaluating efforts to grow and develop new audiences. Set strategies and oversaw the Los Angeles Times digital audience acquisition, retention and engagement programs through SEO, SEM, social media, newsletters, and other customer communications. Led product management and site enhancements for community/social experiences, newsletters, mobile growth, loyalty programs and SEO. Managed and grew the ecommerce and deals programs, consumer shopping and revenue partnerships. Increased digital subscriptions and developed benefits of the Los Angeles Times membership program. -
Director, Head Of Product & Growth StrategyGobankingrates Oct 2008 - Jun 2011Oversaw all aspects of the concept, strategic development and product launch of gobankingrates.com and associated websites. Developed and executed strategies to drive traffic to the websites through a variety of media channels. Directed all initiatives for search engine optimization (SEO), paid search marketing (PPC), and social media, other viral growth-building tactics, email marketing, monetization, content strategy, product development and strategic partnerships. Oversaw a department of cross-functional employees building these websites with P&L accountability, including designers, product managers, partner managers, producers, writers, editors, SEOs and marketers. -
Manager, Marketing (Seo/Sem, Social Media)The Walt Disney Company 2006 - Oct 2008Managed and implemented SEO, SEM and social media programs for Disney’s content websites. SEO responsibilities included training and evangelizing editorial and technical staff on SEO best practices, setting SEO strategy for new content development, and optimizing existing site architecture and code. Managed multi-million dollar paid media budget. Led digital analytics and product management on Go.com, internal search development and vendor replacement. Managed a team of SEO, PPC/SEM, and social media professionals. -
Search Marketing Manager (Seo/Sem)Digital Synergy 2005 - 2006Greater Los Angeles AreaManaged PPC and SEO campaigns for multiple clients across diverse industries, including keyword research, site architecture improvements, linkbuilding and reporting on the success. Made substantial improvements in organic rankings for clients, which included copywriting, article development, streamlining code and external linkbuilding. Managed campaign budgets and optimized keywords and spend to maximize conversions. -
Web Marketing StrategistXilinx 2000 - 2003
Claire Harris Education Details
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Film, Fine Arts
Frequently Asked Questions about Claire Harris
What company does Claire Harris work for?
Claire Harris works for The Arena Group
What is Claire Harris's role at the current company?
Claire Harris's current role is VP, Consumer Experience Product and Optimization.
What schools did Claire Harris attend?
Claire Harris attended University Of Colorado Boulder.
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Claire Harris
Springfield, Mo3timeequities.com, student.american.edu, olivetreeholdings.com -
1callplaybook.com -
Claire Harris
Austin, Tx2nationalresearch.com, braze.com
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