Claire Heu Email & Phone Number

New York, New York, United States

New York, NY, US

Product Marketing Manager for Daily Fantasy, Free to Play and Racing products

New York, NY, US

London, GB

Midvale, Utah, US

• Manage the design, creation and production of print and digital ad campaigns aimed at increasing the consumer’s understanding of the brand and its values.
• Spearheaded the redesign and launch of the career and brand information pages for Bed Bath & Beyond Inc.
• Engineered the implementation of, and currently maintain, an online marketplace facilitate the ordering of marketing collateral needed by stores to, allowing the field to self-service their needs.
• Forged and maintain regular communication with both internal partners in subsidiary brands, and outside vendors, to ensure correct brand representation in print and digital media material.
• Modified the previous version of the Text to Join program that allows interested candidates to use their mobile devices to join our candidate database, to centralize the incoming candidate data and simplify the process.
• Assemble weekly reporting for all pay per click (PPC) advertising, and manage $30K per month of advertising spend via a programmatic advertising platform.

Midvale, Utah, US

• Aided the Marketing department in the design and implementation of the “New Mover” program.
• Helped propose remodel suggestions for the “New Mover” program implementation and design to effectively launch the program in Canada stores.
• Researched and aided in the development of new CRM initiatives based on analyzing past customer preferences from surveys and previous customer experience feedback.
• Collaborated with store managers to gain insight into customer experiences, suggestions and preferences of returning shoppers.
• Managed barcode distribution for New Mover promotions in United States and Canada Bed Bath stores.

A club at Virginia Tech dedicated to increasing saving awareness around campus and helping students find ways to put their savings and finances in a safe place, to prepare for future plans or emergencies. Based on continuing the work of America Saves, but on a smaller, more local level through the Virginia Tech campus and Blacksburg area

Offer tutoring and aid to fellow student athletes academically to help them achieve their academic goals and needs. Develop action based plans that are centered around the student's academic abilities and their needs in a learning setting.

Blacksburg, VA, US

• Handled Facebook campaigns for clients and helped to boost traffic to their pages by evaluating the user habits, preferences and past interactions of previous visitors and viewers.
• Maximized client Google AdWords campaigns return to optimize their page visibility in searches and their monthly spend.
• Created and managed social media page activity and content for client’s, and aided in visitor engagement by building a content schedule to best reach and interact with their followers.
• Analyzed and delivered weekly reports on funded Google Analytics campaigns for various clients to ensure their awareness of campaign performance.

Midvale, Utah, US

• Aided the recruiting team in furthering their recruiting efforts through social media.
• Helped modernize and update the call to apply and branding guidelines, and produced new templates for job descriptions to gain better SEO results, while maintaining brand guidelines for all subsidiaries owned by Bed.
• Conducted research for and presented the findings on competitor retail company’s social media habits with job posting and their hiring statistics, based off of different social media platforms they were using and the.
• Compiled, compared and presented data and results to multiple departments with my suggestions for future action.

Planning and organization of various social and official gatherings and events for sorority

Santiago, Providencia, CL

Manage social media sites, and interact with followers and fans to create a diverse and trafficked site for students in the Blacksburg area

Sell and manage storefront that caters to Greek life at Virginia Tech

Hoboken, New Jersey, US

Social media management for clients and worked with task organization soft wear

Bachelor Of Science (B.S.), Consumer Studies

Minor, French Language And Literature

High School Diploma