Claire Robinson Email and Phone Number

Vice President, Content Products & Performance | Jun 2018 - Feb 2024 /Executive and Senior Director | Sep 2012 - Jun 2018- Spearheaded strategy for branded content marketing programs and client services for hundreds of B2B and B2C clients, including tech and finance companies- Oversaw policies, practices, analytics, operations, product requirements, team enablement, packaging, contracting and compliance- Developed analyst team delivering data-driven content marketing performance insights, benchmarks and consultation to clients using site, audience, targeting, search, social, video, survey and industry data- Optimized business practices working with sales, marketing, account, studio, product, data, legal, ops and executive teams- Established and led the Forbes studio project management practice, improving efficiency and client service delivery- Co-led PMO system overhaul to centralize data, standardize workflows, reduce redundancy and introduce automation- Drove business data requirements, methodologies and governance- Restructured revenue tracking methodology and devised inventory-based modeling for more actionable insights and strategic decision-making- Oversaw evolution of data services including dashboard development, new source adoptions, system migrations and sales enablement interfaces- Investigated and acquired trial proposal from AI-assisted data analysis platform- Managed product operations and delivery- Managed program business requirements for data dashboards, CMS, video player, site promo tools and native ad systems- Shepherded the task force that created ForbesEQ, a no-cost equity-driven marketing platform, and secured C-suite buy-in- Scaled the platform from a small group of self-publishing clients to more than 80 concurrent, adding content productionSenior Manager, Editorial Operations (Product Team) | May 2011 - Sep 2012- Drove product development and project management for key initiatives- Managed edit-sales sponsorship operations

Director and Managing Editor, AOL News | Nov 2007 - Mar 2011- Ran operations for AOL News, with staff and contributors on-site and around the globe- Oversaw site projects and content, working with editorial, product, sales, design, marketing, tech/dev, corporate communications, homepage and other teams- Monitored and analyzed metrics to meet business goals and hone strategy- Managed staff operations, workflow, scheduling and freelance budget- Devised strategies to effectively promote content and meet business goals, including SEO, pageview and unique visitor targets- Managed external relationships with content partners, news contacts, video providers, photo providers and more- Maintained high journalistic and editorial quality standardsExecutive, Senior and Manager-Level Producer Roles | May 2000 - Nov 2007- Oversaw interactive packaging of daily news stories and special features- Ran or programmed major monetized events for the AOL network, including Super Bowl, Valentine's Day and winter holiday specials- Co-produced Daily Pulse interactive news package featured on AOL’s homepage each weeknight- Honed internal staff operations and standards, creating and overseeing team's extensive procedure manual, module catalog and style guide- Programmed AOL’s government services portal

Associate Editor, GCN / State & Local | May 1999 - May 2000- Covered state and local government computing news for Post-Newsweek publication- Won the top national business journalism award for coverage of Y2K rolloverCopy Chief and Copy Editor, GCN | Jun 1995 - May 1999- Served as copy editor and then copy chief for all GCN publications

Office Coordinator | Feb 1994 - Jun 1995- Supported the office manager, producers, programming director and owner- Edited a TV episode and scripts, and created procedure manuals for freelance producers

(Formerly American Association for Clinical Chemistry)Education Coordinator | Feb 1992 - Feb 1993- Supported clinical and continuing education programs and meetings for the professional trade association- Created program marketing materials- Managed continuing education records for members- Devised specs for continuing education credits database