• Lead the Marketing team and develop marketing strategies and plans for B2B rail, bus, public transit and autonomous vehicle solutions• Execute marketing programs such as events, emails, blogging, webinar, sponsored content and advertising• Create product positioning and key messages, press releases, web copy, videos, solution briefs, and social media content for all product lines• Manage vendors in Taiwan, USA, UK for marketing collateral creation, advertising and appointment settings• Redesign the company’s website to strengthen our brand identity and optimize the content and user experience for lead generation• Lead the implantations of SaaS marketing automation and CRM platforms Pardot and HubSpot and their integrations with Salesforce.com• Manage resources and cross-functional collaborations for product launches and internal and external events[About LILEE Systems]LILEE Systems is the trusted partner of North American Class I railroads for the mandated Positive Train Control (PTC) implementations. Today customers around the world rely on our secure and reliable wireless connectivity and SaaS management platforms to improve safety, operational efficiency and passenger experiences for trains, buses and autonomous vehicles. Listed as the Inc. 500 fastest-growing private company, LILEE is headquartered in Silicon Valley with an office in Taipei, Taiwan.

In charge of lead generation for SaaS eCommerce solutions in the APAC market• Executed sales events in Taiwan, China, Hong Kong, and Australia; responsible for event planning, budget allocation, team coordination, onsite execution, and post-event analysis• Developed go-to-market strategies and communicated the action plans with regional sales to ensure smooth cooperation• Coordinated with creative agencies and vendors to produce marketing materials, such as videos, brochures, infographics, campaign sites, and corporate sites• Qualified new leads in Salesforce by phone or in-person meeting• Developed nurturing emails and landing pages in Marketo

05/2012 - 11/2014In charge of digital marketing programs to generate traffic to Corel’s new learning site “Discovery Center” and drive revenue from service products• Executed email campaigns, online ads, and social engagement for Corel’s new learning site and successfully tripled its daily traffic within the first six months• Managed a content marketing calendar and coordinated with designers and writers to create weekly tutorials and blog posts • Created product pages and promotional banners on the Shopify-based eStore• Developed web tracking plans and dashboards using Google Analytics and Adobe Omniture, reporting directly to the VP of Business Operations in Canada• Supported English sales calls and consistently achieved very high customer satisfaction scores09/2010 - 05/2012 In charge of online product launches and software sales on all APAC eStores• Executed online campaigns to support revenue targets of all APAC eStores on the Digital River and ATG eCommerce platforms; regions included Taiwan, Hong Kong, Australia, New Zealand, Southeast Asia, and India• Successfully grew monthly eDM revenue from 20,000 USD in 2010 to over 50,000 USD in mid 2012 through effective market segmentation and email copy• Managed Google AdWords and Yahoo SEM accounts, wrote ad copy, generated trackable URLs, and worked with Google Taiwan and search marketing agency to optimize conversions• Created sales reports using Adobe Omniture to track campaign performance • Worked closely with the sales team to set up promotions and optimize web pages • Collaborated with PM and IT to initiate in-product marketing programs that successfully generated new revenue streams • Supported local events by creating campaign sites to recruit visitors

Responsible for integrated marketing programs and public relations globally• Created eDMs, videos, online ads, and in-depth product articles to cross-sell and upsell eSobi RSS Reader on Acer computers• Gave product demos to foreign tech editors at Computex, and continued to maintain close media relationships afterwards• Acquired positive product reviews from the Dutch computer magazine PCM and the top software websites Softpedia.com and Download.com at no cost• Created sales kits that supported sales to obtain HP and Transcend as new OEM customers• Managed company Facebook, Twitter, and YouTube pages to build brand identity by interacting with users and responding to inquiries• Supervised two marketing assistants

Responsible for integrated marketing programs and content production• Created English and Chinese user manuals, quick start guides, and datasheets for networking products, such as routers, switches, IP cameras, and VOIP phones• Created POS materials and press releases for product launches and sales events in Taiwan and Singapore, and updated corporate and product websites on a daily basis using Dreamweaver• Participated in trade shows, provided product demos, and sold products to visitors

• Conducted over-the-phone interpretation and customer service for U.S.-based clients and their Mandarin-speaking customers and patients in all types of industries, as well as for hospital emergency rooms and 911 calls