Lead the marketing and growth teams at Magical, scaling the company from 0 to 1 million users and 60,000 customers in under 2.5 years. Hired and led Product Marketing, Growth/Demand, Content/SEO, and Brand/Design teams. Key Accomplishments: → Product Marketing: Developed and led a comprehensive GTM strategy, including positioning, messaging, verticalization, ICP definition, and acquisition/lead gen strategy. → Growth Marketing: 10Xed organic from 0-200K monthly visitors (7% CR) via SEO & programmatic, grew Magical's influencer and brand ambassador program leading to 30% of total user acquisition. → Sales-Led Growth: Layered on a successful SLG motion, building $XM in pipeline through field marketing, demand gen, customer marketing, and sales enablement. → Team Building: Built and led a high-performing, metrics-focused marketing team.

• Led a 15-person GTM team responsible for building, launching, and growing Atlassian's next generation of products including Jira Work Management, Team Central, Jira Product Discovery, and Halp.• Developed and led comprehensive GTM strategies across the portfolio including positioning, messaging, ICP and audience definition, and acquisition tactics. • Defined a framework to uncover product/market fit and business/model fit for new products leveraging Atlassian's low-touch acquisition model.• Also responsible for Atlassian's Work Management positioning, messaging, and narrative across our multi-product suite: Confluence, Trello, and new product offerings.

Product marketing leader on Atlassian's Software and Work Management products.• Led the GTM teams for Bitbucket and then Confluence; shifting the Confluence brand from a technical docs solution to an enterprise-wide, collaborative workspace.• Established product marketing playbooks for launches, narrative development, buyer's journey, market analysis, and integrated marketing campaigns. • Spearheaded Confluence Templates to increase wall-to-wall adoption of Confluence which today drives 6k+ net new sign-ups per week. • Led Atlassian's first multi-million dollar awareness campaign for Bitbucket developed 100% in-house leading to over a 15% increase in user acquisition.• Developed the data-driven integrated marketing campaigns, "The Future of Software Development" & "Software Development Trends", to enable cross-product adoption of Atlassian's solutions.• Drove content hub strategy for The Agile Coach, Getting Git Right, CI/CD & The Workstream which make up over 20% of Atlassian's total traffic.

- Led testing, development, and execution of programs aimed at increasing user acquisition, activation, retention, and cross-sell.- Utilized A/B testing, email, SEO, and in-product experiments to optimize growth strategies.- Possessed a comprehensive understanding of the user journey from search to adoption.- Leveraged user research to gain insights into user behavior and preferences.- Partnered with growth teams, marketing, product, and design to execute experiments.

- Developed and executed comprehensive online marketing campaigns across multiple channels, including display, retargeting, SEM, SEO, social media, and content syndication.- Forecasted and optimized advertising budgets based on changing business needs and performance metrics.- Utilized tools such as Google Analytics, SEO Clarity, Tableau, Excel, and SQL-powered database reports to measure and analyze media performance.- Collaborated with international marketing teams to expand market reach and drive adoption in non-English speaking countries.- Continuously identified and evaluated new advertising tactics and vendors to optimize campaign effectiveness.- Recommend and implement process improvements to enhance measurement capabilities and team performance.

As cPrime's Marketing Manager, I led a comprehensive marketing strategy focused on driving awareness, generating leads, and measuring results. Key responsibilities included:-Product Marketing: Developing messaging, go-to-market strategies, and conducting market research.- Search Engine Marketing: Managing PPC campaigns, optimizing keywords, and tracking performance.- Demand & Lead Generation: Executing lead generation strategies through various channels and utilizing marketing automation tools.

DataMind Marketing is an online marketing consultancy that offers solutions in Search Engine Optimization (SEO), Pay Per Click (PPC) Advertising, Web Design, Lead Generation and Branding. Our holistic approach to building visibility on the web centers around testing and measurement; we focus on strategy and data to achieve increased exposure, findability, flexibility and ROI. • Involved with new client acquisition and pre-sales process by implementing advertising assessments to demonstrate the value of DataMind's services• Work directly with clients to develop SEM strategies and solutions to meet their goals • Build out and manage pay-per-click accounts on Google Adwords and/or Microsoft adCenter.• Optimize accounts with bid management automation, A/B ad text testing, budgeting, reporting and analysis focusing on client's return on ad spend• Guide SEO strategies for clients including initial website skeleton designs, link building, local SEO strategies and measurement.• Interact with copywriter and web service manager to optimize copy and landing pages for SEO

• Managed all in-house marketing initiatives: generated press releases, email & newsletter campaigns, optimized property ad landing pages with the intent on creating customer-centric, conversion driven pages.• Optimized business website with copy, keywords and meta-tags in the efforts to increase our organic rankings.

• Oversaw all marketing and philanthropy plans.• Responsible for presenting a consistent and professional image in all sorority publicity and external communication. • Planned the first Red Dress Gala charity event, raising over $15,000 for Woman’s Cardiac Care.• Created and implemented several charity events including “Ivy Splash” to benefit local YMCA, Brighton Garden Retirement Home program, Special Olympics and Greek involvement. • Directed and oversaw the annual 5K “Jenny’s Walk” to support the Friendship Circle Foundation.