Claire Mcintyre

Claire Mcintyre Email and Phone Number

Executive Manager - GTM Lead, Customer, Digital and AI, Centre of Excellence @ Commonwealth Bank
Sydney, NSW, AU
Claire Mcintyre's Location
Sydney, New South Wales, Australia, Australia
Claire Mcintyre's Contact Details
About Claire Mcintyre

Currently Executive Manager - Strategy & Insights, Digital Experiences Domain, Centre of Excellence at CommBank. Claire was the Chief Brand and Marketing Officer of Kit, a CommBank-backed money app for kids launched by x15ventures. Kit is a multi-award-winning company recognised for its technology and product experience, plus brand and identity. Kit has won multiple awards from WeMoney for Kids Account of the Year and Best for Innovation, FinTech Australia for Best Emerging Tech (People's Choice) and best FinTech-Bank collaboration (2023) and a D&AD Pencil for Branding: Large Enterprise – New Schemes.Prior to this, she was a Brand Marketing Lead at IBM Research, in the US, specialising in Artificial Intelligence. Previous to that she has held marketing and communications roles for Diageo, M&C Saatchi, Burson-Marsteller and Vodafone.With 20+ years of global experience in the US, UK & Europe, Middle East and Australia and New Zealand. Claire is a highly-strategic and transparent leader, skilled at navigating and leading in a complex, highly matrixed organisation across multiple markets.Agency Management | Artificial Intelligence | Agile Project Management | Brand Vision & Positioning | Brand Building & Stewardship | Branded Content | Customer Engagement | Data Visualisation | Digital Transformation | Event Marketing | Go To Market & Competitive Analysis | Integrated Communications & PR | Media Training | Advertising & Promotions | Social Media | Media, Influencer, Academic & Corporate Partnerships.

Claire Mcintyre's Current Company Details
Commonwealth Bank

Commonwealth Bank

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Executive Manager - GTM Lead, Customer, Digital and AI, Centre of Excellence
Sydney, NSW, AU
Website:
commbank.com.au
Employees:
46609
Claire Mcintyre Work Experience Details
  • Commonwealth Bank
    Executive Manager - Gtm Lead, Customer, Digital And Ai, Centre Of Excellence
    Commonwealth Bank
    Sydney, Nsw, Au
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  • Commonwealth Bank
    Executive Manager - Strategy & Insights, Digital Experiences Domain, Centre Of Excellence
    Commonwealth Bank Jul 2024 - Present
    Sydney, Nsw, Au
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  • Kit
    Chief Brand & Marketing Officer
    Kit Dec 2021 - Jul 2024
    South Eveleigh, New South Wales, Au
    Kit is an earning-and-learning, mindfully-spending, money-mastering app for kids. Kit comes with a digital and physical prepaid card available in-app. Built by CommBank and x15ventures.
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  • Ibm
    Marketing Lead - Artificial Intelligence & Accelerated Discovery Business Incubation, Ibm Research
    Ibm Feb 2017 - Aug 2021
    Armonk, New York, Ny, Us
    IBM Research is one of the world’s largest and most influential corporate research labs, with over 3,000 researchers in ten locations and is the pipeline of innovation into IBM commercial products.Set the annual campaign driven marketing strategy and targets in close collaboration with leadership, business development and communications in both IBM Research and IBM Data and AI business unit (includes IBM Watson).Built and translated the “What’s Next in AI” brand vision into annual calendar of activities across web, social, PR, industry, academic and customer events.Strategic advisor and marketing lead for IBM grand challenge “Project Debater” including naming, messaging, storytelling, content, partnerships and events. Highlights include creating “The Debater” documentary, launched to 1.5M people via a media partnership with The Verge and the first ever AI-aided TV debate show on Bloomberg, “That’s Debatable” (aired Oct – Dec 2020).Set go-to-market strategy including positioning, partnerships and competitive analysis for new business unit focused on accelerated discovery using AI, Quantum and Cloud computing.Developed an innovation showcase of IBM Research “Big Bets” for a private audience of 100 Fortune 500 CEOs – two years in a row, replicated for our Board of Advisors.Created the brand, digital experience and sales materials for the MIT-IBM Watson AI Lab, a collaborative industrial and academic lab, 10-year, $240M commitment.Raised the profile of IBM Research in its most successful 5 in 5 campaign to date — 5 innovations that will change our lives in 5 years — unveiled at IBM’s annual Think conference in San Francisco with simultaneous global roll out.Member of Watson Marketing Leadership team and Diversity & Inclusion Awareness and Communication squad.
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  • Daire Endeavours Inc
    Director & Pr Consultant
    Daire Endeavours Inc Jun 2015 - Feb 2017
    Category Experience: Alcohol; Automotive; Beverages; CPG; Entertainment (Film & Music); Gaming; Government; Hospitality; Luxury; Major events; Not-for-profit; Retail/Fashion; Sports; Technology; Telco; Tourism.Clients to date:- IBM and MetLife via Co:collective- Adobe Students via MRY- Diageo - Smirnoff Global Brand Team- Havas Media
  • Diageo
    Global Communications & Innovation - Smirnoff
    Diageo Jun 2015 - Oct 2016
    London, Gb
    - Strategic global PR lead across internal and external communications for new product launches, such as the Smirnoff Electric #WhatWeBring campaign- PR agency and partnerships lead in key markets to drive strategy, content, setting KPIs and results reporting, e.g. BuzzFeed, Vice, Mixmag, Fader, 72 & Sunny- Created the 2015 Smirnoff Global Gathering. Bringing 125 of Smirnoff’s key marketing leads from around the world to New York for an innovation and purpose lead marketing conference- Strategic development and feasibility testing for the creation of a brand home working with key internal and external stakeholders, e.g. legal, real estate, health & safety, supply
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  • M&C Saatchi Pr
    Senior Vice President
    M&C Saatchi Pr Aug 2014 - May 2015
    London, England, Gb
    M&C Saatchi PR is a next generation PR shop that delivers boutique creative with big-agency thinking and innovation. I joined the New York team as SVP, prior to which I was GM in the Sydney PR office. My role included building out the agency team and capabilities, client list and offering across the US and Canada.Our specialisms included luxury, retail, CPG, consumer technology, food & drink, not-for-profit, tourism and entertainment.Experts in pr, social media and digital relations, we worked closely with the wider M&C Saatchi Group in the US on creative, media strategy and buy.Parent company is London based with 12 sister PR agencies across the globe. In this role I reported to the M&C Saatchi PR Global CEO.
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  • Bang Pr Part Of M&C Saatchi Sydney
    General Manager
    Bang Pr Part Of M&C Saatchi Sydney Oct 2012 - Jul 2014
    Clients: Google, Universal Sony Pictures Home Entertainment, Optus, Ferrari Australasia, Vivid Sydney, owned and managed by Destination NSW, mX app for News Corp, Football Federation Australia, V8 Supercars, Luna Park.Achievements:- Agency PR lead for multi award-winning campaign “Clever Buoy” a life buoy that can detect sharks created in collaboration with Google, Optus and Shark Mitigation Systems- Presented the Clever Buoy campaign at the 2015 IAB Mixx Awards in the People’s Choice category and won gold- Chosen from 400 M&C Saatchi staff to receive Hyper Island training and join a group of 12 influencers to lead change throughout the group of ten sister agencies- Responsible for empowering 15 reports and guiding their professional development- Responsible for overseeing all client activity and ensuring the agency’s values and management philosophies are reflected in everything Bang does
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  • Hybrid Communications International
    Owner
    Hybrid Communications International Aug 2010 - Oct 2012
    Communications Consultant specialising in sport and entertainment.
  • Vodafone Australia
    Corporate And Business Pr Manager (Maternity Cover)
    Vodafone Australia Jul 2011 - Jun 2012
    London, Gb
    Managed the publicity for Vodafone’s sponsorship of The Voice, V8 Supercars, Formula 1 and Cricket Australia properties.Worked directly with the Head of Sustainability to develop a go-to-market strategy for a corporate citizenship piece of work centered around Digital Parenting.
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  • Maverick Pr
    Pr Director
    Maverick Pr Jan 2008 - Aug 2010
    Millers Point, Nsw, Au
    Clients: Movember, NRMA, Executive Affairs Authority, Reckitt Benckiser, Pernod Ricard, Taubmans.Maverick Marketing & Communications Ltd is a boutique Sydney based brand engagement agency. Claire joined in January 2007 to establish the PR division of Maverick. Claire was responsible for the training; professional development and recruitment of all PR staff and sat on the senior leadership team. Claire was given carte blanche to develop the Maverick PR brand and offering and grew the business to 15 clients with $2million turn over.Claire was also instrumental in developing clients in the Middle East and the agency’s overseas capabilities by leading global media announcements for the Executive Affairs Authority – the Abu Dhabi Crown Prince’s strategic communications department and the FIFA Local Organising Committee.
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  • Burson-Marsteller
    Senior Associate
    Burson-Marsteller 2006 - 2008
    New York, Ny, Us
    Clients:Formula 1 Abu Dhabi Grand Prix, Abu Dhabi Awards, Hyundai A-League, Qantas Socceroos, Tourism New Zealand, NRMA Motoring & Services, NRMA BusinessWise, V8 SupercarsJoined the Brand Team during which time was stationed in Sydney, Abu Dhabi and Dubai for multiple campaigns including the launch of Formula 1 and FIFA Club World Cup.Media trained professional footballers (soccer players) ahead of the A-League launch and professional race car drivers in the V8 Supercars (akin to Nascar).Received world-class training from the B-M Professional Academy in strategic and effective communications, messaging, media training and crisis management
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  • Cake Group
    Senior Account Manager
    Cake Group Sep 2003 - Mar 2005
    London, Gb
    Clients: Nintendo UK, Orange sponsorship of Glastonbury Music Festival and Edinburgh Film Festival.Exclusive to the Nintendo account, executed consumer and trade PR campaigns for the launch of consoles and games, working with high-profile partners such as EA Games.Worked closely with the European team as UK was lead market, responsible for setting the core strategy for tailoring and roll out throughout Europe.Other project highlights included, publicity for Glastonbury Music Festival and the Edinburgh Film Festival.
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  • Gci Group
    Senior Account Executive
    Gci Group 2000 - 2002
    Started at GCI as a graduate and progressed to senior account executive. Specialising in consumer, trade and crisis PR my clients included Scottish & Newcastle Retail (Brewer), Twinings tea, Oxfam Fair Trade Company, Premier Lodge (hotel chain) and Matthew Clark drink brands – Red C and Gayners Olde English Cyder.
  • Kenmont And Kenwood Camps
    Office Administrator
    Kenmont And Kenwood Camps Jun 1999 - Aug 1999
    Camp America USA summer job at KenMont and KenWood camps in Connecticut. Helped plan the activity programmes, organized camper mail and packages, spoke to parents on the phone and was a source of knowledge!

Claire Mcintyre Skills

Strategic Communications Public Relations Marketing Communications Media Relations Integrated Marketing Social Media Digital Marketing Publicity Event Management Sponsorship Crisis Communications Brand Development Digital Strategy Internal Communications Marketing Press Releases Digital Media Social Media Marketing Reputation Management Corporate Communications Sports Event Planning Crisis Management Communications Planning Brand Awareness Copywriting Communications Strategy Corporate Citizenship Corporate Social Responsibility Public Affairs Speech Writing Social Media Measurement Sustainability

Claire Mcintyre Education Details

  • Cornell University
    Cornell University
    Marketing
  • University Of Central Lancashire
    University Of Central Lancashire
    Public Relations
  • Manshead Upper School
    Manshead Upper School

Frequently Asked Questions about Claire Mcintyre

What company does Claire Mcintyre work for?

Claire Mcintyre works for Commonwealth Bank

What is Claire Mcintyre's role at the current company?

Claire Mcintyre's current role is Executive Manager - GTM Lead, Customer, Digital and AI, Centre of Excellence.

What is Claire Mcintyre's email address?

Claire Mcintyre's email address is cl****@****mms.com

What is Claire Mcintyre's direct phone number?

Claire Mcintyre's direct phone number is +164646*****

What schools did Claire Mcintyre attend?

Claire Mcintyre attended Cornell University, University Of Central Lancashire, Manshead Upper School.

What are some of Claire Mcintyre's interests?

Claire Mcintyre has interest in Human Rights, Science And Technology, Environment, Poverty Alleviation.

What skills is Claire Mcintyre known for?

Claire Mcintyre has skills like Strategic Communications, Public Relations, Marketing Communications, Media Relations, Integrated Marketing, Social Media, Digital Marketing, Publicity, Event Management, Sponsorship, Crisis Communications, Brand Development.

Who are Claire Mcintyre's colleagues?

Claire Mcintyre's colleagues are Weena Lindecker, Frank Caia Mob, Peter Adams, Sminu Paul, Rebecca Ragenovich, Mathew Calder, Jayani Senanayake.

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