Management du service production (production & expertise)Gestion du staffingAchats et communication

- Develop go-to-market campaign for Middle East and Africa region, B2C and B2B market segment.- Liaise with a cross-functional team in 4 locations (Casablanca, Dubai, Lagos and Johannesburg), ranging from entry-level to Group leader, and closely collaborated with marketing, data analysis, and business teams.- Lead multi-disciplinary 6-person team to design, develop, and launch 360 first class communication materials (TV, POS, OOH, Digital and Social Media).- Provide leadership and direction to clients on brand strategy and creative excellence : evolution of the global brand platform every 2/3 years.- Created full Global Campaigns for the company : 8 online videos for the global fraud department in 2021, seasonality campaigns (Ramadan, Back to School) leveraged by more than 50 markets.- Conducted In house Production for TVC (6 TVC developed), and Photoshoot (Gallery of more than 100 pictures) with worldwide usage rights.- Implemented for 4 years the Global Marketing Awards Program : The WULions. CEO awarded the best marketing activity across the world. 24 marketers experienced the Cannes Lions Festival in France.

-Developed marketing & communication strategy for the 4 brands. Budget 500K Euros. - Organization of all events linked to the brands local : 8 to 10 events a year. - Management of the creative and media agencies.- PR Manager for the 4 brands. Increased the visibility and notoriety of the brands across Morocco. +30%. - Collaborate closely with the 4 PR department in Turino (one for each brand) - Organization of all PR events within Morocco or for International Launches: 6 to 8 events a year. - Written of press release for launches. - Hired and Managed PR agency with a budget of 30k Euros.

Organization of an agricultural fair in Morocco and Poland.- Local communication on the event with more than 20 press supports.- Marketing of stands (B2B), with European partners.- Commercial and logistics follow-up with more than 30 international participants- Suivi commercial et logistique

- Collaborated for the launches within the network (launch event, POS, brochures).- Facilitated all network conventions with partners.- Co-ordinated the Audi booth during the Paris Motor Show.