My skills and experience span across design and branding, illustration, marketing and strategy (@joy.designhouse). I have a background in marketing and strategy, whilst also being a true creative, having been both the sole-designer in a team, and the head of design teams. I understand the significance of knowing your customer, and using this to craft memorable customer experiences. I believe this is a crucial aspect of successful branding and marketing. My work caters to a range of creative requirements across various industries, including luxury branding, fashion, beauty & cosmetics, brand & hospitality experiences, packaging design, limited-edition pieces, food & beverage, sports events, interior design, and more.I am proficient in Mandarin Chinese, and have previous experience living and working across Asia. I have collaborated with a range of brands helping them to design and grow their brand presence and sales in China and have a deep understanding of Chinese consumers, culture, and lifestyle.My work experience comes from a a blend of design, marketing, strategy & business development and I have been fortunate enough to have worked across a variety of industries and lived in 5 different countries (Taiwan, Hong Kong, Mainland China, Australia and the UK).