Claire Larsen Email and Phone Number

A Senior Marketing Executive who specialises in B2B marketing within the Information Technology industry. With over 25 years of experience in Asia Pacific, Europe and the United States, has a extensive depth and breadth of knowledge in a variety of environments. Best suited to organisations that are in a transitional stage ready to take the next step for their future growth to realise their strategic vision or are going through a transformational change and therefore needed to make a strategic shift to remain competitive.Having broad experience across all marketing disciplines within a variety of budgetary and staffing models, an ideal candidate for an organisation that wants to build their marketing organisation from the ground up or simply build upon the foundation they already have in place. A proven track record of building relationships across a diverse group of stakeholders both internally and externally. A fundamental belief that marketing is a key and underlining component of any organisations success and a role that is there to support not only sales but the entire organisation to be as successful as it possibly can be.Core Competencies :• Marketing management and strategy• Branding management and development• Content and Digital marketing• Public, Analyst and Government relations• Sales tools inclusive of case studies• Event and Campaign management• Social media and social selling • Channel and Alliances Marketing• Database management and development