Claire Lee's Location
Los Angeles, California, United States, United States
Claire Lee's Contact Details
Claire Lee work email
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Claire Lee personal email
n/a
About Claire Lee
With a great head for business and heart for storytelling, I've helped lay the foundation for brands and experiences that live at the bleeding edge of cultural shift. Resourceful and curious, I play well with others and am always looking for new collaborators.
Claire Lee's Current Company Details
Superbloom House
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Group Strategy Director
Los Angeles, CA, US
- Website:
- superbloomhouse.com
- Employees:
- 39
Claire Lee Work Experience Details
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Group Strategy DirectorSuperbloom HouseLos Angeles, Ca, Us
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Vp Of Creative StrategyOptimist Inc. Aug 2023 - PresentLos Angeles, Ca, Us -
Freelance Creative StrategyProphet Motive Llc Jan 2023 - Aug 2023
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Vp Of Concept + StrategyOptimist Inc. Jun 2021 - Apr 2022Los Angeles, Ca, UsReturned as creative strategy lead for the agency in order to pioneer a more hands-on approach to strategy — one that merges insight with conceptual ideation. Served as professional muse, anthropologist of fan subcultures, curator of cultural curiosities and worked directly with the creatives and architects to develop concepts for content and activations for brands as varied as: Nike, Google, CoinDesk, LAIKA studios, Prose, the Bond franchise, and AirBnB.
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Freelance Creative Strategy LeadTwitch Jun 2020 - Apr 2022San Francisco, California, UsServed as West Coast Creative Strategy Lead in Twitch’s Brand Partnership Studio — a department designed to help brands navigate the live-streaming/ gaming space in a way that will appeal to the platform’s young, highly-engaged audience. Worked with the in-house Partnership and Ad Sales teams to reposition the platform as a lifeline and invaluable tool for music creators who couldn’t tour during the pandemic and the fan communities that still wanted to support the acts they love. -
Vp Of Concept + StrategyOptimist Inc. Jan 2019 - Jun 2020Los Angeles, Ca, UsShaped the role of creative strategy at the agency — worked directly with the creatives and architects to develop campaigns and activations for lifestyle brands as varied as: Nike, Target, Google, Beats by Dre, Target, LAIKA studios, and Turner Broadcasting.
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Creative StrategistOptimist Inc. Sep 2016 - Jun 2020Los Angeles, Ca, Us
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Associate Strategy DirectorDeutsch Feb 2018 - Dec 2018New York, Ny, UsResident strategist/ “trends translator” on Target, Nintendo, and new business accounts.Worked directly with the creative teams to keep the agency abreast of trends and fan subcultures.Specialized in “future of retail” experiences designed the move the needle on brand love for Target — one of the few national retailers remaining in the age of Amazon including day-to-day strategy for Target’s licensed film property partnerships as well as buzz-building Holiday campaign and pop-ups. -
Brand StrategistArgonaut Inc. Apr 2015 - Feb 2016San Francisco, Ca, UsLed day-to-day strategy and development of editorial strategy for Hershey’s. Helped craft strategy which won the business for the global MetLife account. -
Senior Brand StrategistMullen Jun 2013 - Apr 2015Boston, Los Angeles And New York, UsLed day-to-day strategy for Patrón and the launch of the 2016 Acura NSX supercar. Resident agency expert on “The Future of Luxury” — guiding brands to reach a new luxe buyer. Developed untraditional proprietary research to explore shifting Millennial perceptions around luxury. Helped lead full rebranding effort for Patrón tequila designed to reinvigorate their “Simply Perfect” tagline in order to attract discerning Millennial drinkers deserting the brand for “classier" brown spirits. Spearheaded the strategy behind the launch of the 2016 Acura NSX, positioning the supercar as a new mission statement for a brand respected by gearheads but written off as “near-luxury” by American consumers. -
Senior Brand StrategistTbwa\Chiat\Day Jul 2012 - Jun 2013Nyc , La, Us+ Reintroduced the Grammys to a socially-savvy Millennial audience with two concurrent award-winning campaigns that integrated social sharing + voting into the awards show. The resulting campaign resulted in a 34% boost in viewership amongst the coveted 18-34 audience.+ Developed brand architecture and content strategy for Grey Goose vodka to reflect shifting perceptions of luxury among Millennial drinkers.+ Developed Crate&Barrel’s first campaign in over a decade with a focus on simple, human stories that spotlighted traditions both timeless and modern in the cultural zeitgeist. Evolved the brand's catalog to close the gap inspiration and action by dynamically linking the stories told within the catalog to the brand’s social presence. -
Strategic Planner: Visa GlobalTbwa\Chiat\Day Mar 2011 - Jul 2012Nyc , La, Us
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Jr. Digital StrategistTbwa\Chiat\Day Jun 2010 - Mar 2011Nyc , La, Us
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The Disruption ConsultancyTbwa\Chiat\Day Jan 2010 - May 2010Nyc , La, Us
Claire Lee Skills
Digital Strategy
Digital Marketing
Marketing
Integrated Marketing
Advertising
Creative Strategy
Interactive Marketing
Public Relations
Interactive Advertising
Creative Direction
Digital Media
Media Planning
Mobile Marketing
Claire Lee Education Details
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University Of Southern California
Frequently Asked Questions about Claire Lee
What company does Claire Lee work for?
Claire Lee works for Superbloom House
What is Claire Lee's role at the current company?
Claire Lee's current role is Group Strategy Director.
What is Claire Lee's email address?
Claire Lee's email address is cl****@****inc.com
What schools did Claire Lee attend?
Claire Lee attended University Of Southern California.
What skills is Claire Lee known for?
Claire Lee has skills like Digital Strategy, Digital Marketing, Marketing, Integrated Marketing, Advertising, Creative Strategy, Interactive Marketing, Public Relations, Interactive Advertising, Creative Direction, Digital Media, Media Planning.
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