Claire Davis Email and Phone Number

Leader of Life Time's Paid Media team. Oversees 3 direct reports who execute Paid Social, Search and Programmatic strategies for efficient Membership Acquistion.

Manage the digital paid media strategy and budget of Life Time’s 160+ open clubs to efficiently drive new memberships. Our team is responsible for finding the right media mix for each of Life Time's 20+ markets to entice users to make Life Time part of their Healthy Way of Life.

Develop and execute multiplatform campaigns for our biggest clients. Using Adtaxi's various platforms, I help develop ongoing strategies to fit client's business needs. Constant monitoring and optimization has kept clients pleased with performance, cementing their trust with Adtaxi.Comprehensive reporting from our vast media mix: RTB (Tradedesk), Facebook/Instagram, Snapchat, LinkedIn, and Google /Bing SEM. From this reporting we make budget and business decisions with the client to better optimize campaign performance which has led to an increase in client spend and high client retention.Daily collaboration with Campaign Managers and Account teams to ensure KPI's are met and client expectations are exceeded.Constant client communication to ensure a positive experience with Adtaxi and full understanding of their campaign's performance.

Executed Media plans for over 30 accounts consisting of Search, Display, Social, Geofencing and Native advertising. Developed internal and external campaign tracker to keep all team members on task and client updated on campaign status and performance.Worked with clients on a daily basis to answer their questions and concerns, change media plans and make adjustments to their strategies. .

Managing the day to day monitoring of advertising performance and looking for opportunities to improve strategy.Working with creative to develop relevant banner ads and emails.Managing Repsonse Marketing’s Digital Advertising jobs and acting as a liason between media team, vendor partners and the rest of the RM team on performance.Weekly performance and revenue reporting using DFA and Omniture reports from the Media and eCommerce team. Managing the LinkedIn promoted posts for the Westlaw LinkedIn Page.Working with our social team to develop relevant blogs around our productsCreative proofing and revisions.Assisting the print team input jobs for both marketing plan and creative development

Managed clients entire Digital Marketing strategy including: Web site creation, Search Engine Optimization, Media Buying, Social Media Management.Developed long-term strategies for our clients to drive people to their site and boost their online conversions.Reviewing Google analytics daily to monitor site traffic to ensure we optimize sour campaigns to reach our customers goals.Weekly customer conversations to review what we've been doing, why we've been doing it and what worked.Merging our customers Paid, Owned and Earned media to drive high brand awareness and monetize digital space.Managed vendors by communicating our clients expectations and getting a full understanding of our vendors effort to relate, report and modify with our clients.Organizing off-site SEO strategies to drive site traffic in more ways than just paid advertising. Tactics of these strategies include: back linking, social contests, article submissions, blog content and wiki answer contributions. Creating weekly KPI reports for our client base to hold ourselves accountable for success and to show progress of our efforts.

Develop media plan with clients to using SEM, SEO, banners, social media and email to create annual digital media marketing plan.Manage strategic social media plans for large Furniture retailer includes: setting goals, developing execution roadmaps, generating media content, and monitoring site analytics.Utilize the individual media budgets of over 30 franchise locations across several advertising platforms to promote products and sales. Developed monthly reporting and invoices for each location while monitoring day-to-day analytics.Analyze results across all platforms to optimize marketing plan to gain best ROI for customer. Developed Pinterest page and content for our larger retail account to reach a new audience through a different media platform. Created pinterest contest idea and processing execution details.Research in media platforms, strategies and best practices to ensure we are current with the products and campaigns we plan with our accounts.

Work with Multi-Media Sales Reps to co-ordinate digital advertising campaigns for their customerson our Web site as well as third-party vendor networks.Traffic digital campaigns on using our management system to book, optimize and gather results for our in-house campaigns.Work along side our third-party network vendors to ensure full delivery of our out-of-network campaigns and optimizing results with the most relevant targeting.Monitor SEM campaigns to ensure budgets are optimized, keywords are relevant and positive results are seen. Developed organized and concise reports for reps to bring to customers.

I coordinate the ordering,implementation and billing of our largest digital advertisers on both twincities.com and our network Web sites.Develop advertising solution strategies for our customers using a variety of multimedia products such as SEM/SEO, digital banners, print, email blasts and mobile ads.Analyze digital campaign results and developing palatable results presentations for our advertisers using PowerPoint and Excel. Then use this information to modify future campaigns targeting, flight schedules and platform weighting.Daily communication with advertisers answering their advertising questions, addressing their concerns and resolving billing discrepancies. I am also responsible for creating digital insertion orders for both our internal digital ops to team execute and for our 3rd party vendor to place throughout our network.

Ensure that the ads of Major and National advertisers are booked, received and billed correctly.Work along side Sales Representatives to ensure client satisfaction by resolving problems and clarifying confusion. Use excel to create distribution profiles for our preprint advertisers and have created an electronic system for insertion orders.Work with corporate sales teams to ensure National advertisements are inserted in our local site.

Made cold calls to Brevard County businesses in promote advertising in our products.Met withcustomers to determine the best advertising plan for to meet their needs and budget.Created spec ads for current and potential customers and showed reluctant advertisers the power of advertising the benefit of using FloridaToday and its online component.

Delegated tasks to Facility Assistants; Administered first aid to injured participants; Monitored of the facility on hourly rounds to ensure smooth building operation; Addressed patron concerns and problem solving; Responded to emergency situations; Closed down the building at closing time; Acted as a liaison between student-staff and building administrators; Assisted administration with various tasks.