-Developed, implemented and now oversee the executive social media strategy to promote brand awareness and drive viewership/conversion via social and digital marketing.-Lead the strategy, planning and execution of 10+ hours of live programming content on social channels (Instagram, Twitter, Facebook and new/emerging social media platforms), social media calendar, strategies and forward-facing initiatives and activations for upcoming specials with cross-department national teams. -Rapidly accelerate our presence and play on Instagram and TikTok – not through the NOW brand account but rather from talent, partnerships and influencers activations.-Collaborate with Executive producers and show-runners to streamline social media practices, ensuring strategies, guidelines, best practices are shared so that stakeholders may make strategic choices on their investment and platforms.-Participate in the creative process for curation of social posts by selecting, organizing and scheduling content to be published through NBC News NOW social media platforms, and dictating strategic output.-Facilitate the management of social communities and live engagement through the development of compelling social media copy with the purpose of engaging the network’s online communities and live tweeting during primetime hours for specific priorities.-Identify social media, news, entertainment, and politics trends with momentum and identify amplification strategies with cross-brand social/marketing teams on opportunities to drive growth and media value so brand is participating in relevant daily social conversations.-Manage interns by developing training plans, maintaining daily check-in’s and establishing regular goals and projects to ensure progress and growth within the NBC News standards.

-Curation of the network social strategy through selecting, organizing and scheduling content to be published through NBC News NOW social media platforms (Instagram, Twitter, Facebook and any new/emerging social media platforms).-Manage social communities by live tweeting and writing copy as well as monitoring and participating in social conversations on behalf of the network to increase viewer engagement.-Brainstorm social content opportunities with the brand partnerships teams, ideating and executing for brand platforms.-Create/design assets for channels as needed, keeping within brand guidelines.-Filter and focus programming information into social media priorities.-Coordinate cross-department delivery process of special programming by working closely with producers and editors to shepherd projects through entire production process, ensuring specials stay on schedule.-Developed six-week training plan and mentor/monitor new employees' progress post onboarding with check-in’s and management of shadowing process.-Strategize the selection, curation and submission for NBC News NOW awards.-Organize and manage various tools trackers while keeping them current (Sharepoint guides, onboarding, production/talent schedules, music cue sheet calendars).-Collaborate with editing operations to develop advanced training schedules across all show teams for producers (Mediaproxy, Avid, Adobe Premiere).-Act as liaison and key point of contact between Music Services and NBC News NOW show teams to implement structure and workflow for music cue sheets across all show teams by working directly with senior production team members to develop schedules adhering to specific team skills and needs.

-Edit original packages and cut show elements (VO's, As-Live's, SOT's, GFX) daily for air using Avid and Premiere Pro under tight deadlines throughout numerous breaking news situations-Create graphics using Template Farm, Viz Pilot, and Adobe Photoshop-Coordinate with show teams to produce live events and edit show blocks to the network’s master control-Research and fact check stories with speed and accuracy-Monitor show rundowns to ensure video and graphics are in place, accurate and current-Collaborate with the NOW distribution team on upcoming content plans and needs-Coordinate with PR team and guests to deliver segments-Produce original copy and post daily across social media platforms-Deliver specials and daily NBC News content to the network’s master control

-Managed and developed content and copy for social media accounts to drive sales, traffic and awareness to the store-Acted as liaison between clients and agency to schedule meetings, business opportunities and requests-Curated a unique social media identity specific to the brand by building out a year-long social calendar and maintaining regular posts to the agency account-Facilitated outward communication for the brand-Served as bookkeeper by processing invoices, receipts and payments, while also managing accounts receivable and accounts payable-Maintained and organized business records, archival copies, and customer sales-Monitored press placements, clippings, affiliates and google trends-Coordinated sample requests by corresponding with editors and stylists for photo shoot loans; ensuring that merchandise was properly checked-out and returned in a timely manner-Produced editorial pitches for short lead and long lead editors-Daily administrative and organizational showroom tasks (merchandising the agency’s collections, maintaining the showroom’s daily organization, etc.)

-Curated original “Top Moments” video collections for LXTV to increase engagement across all social platforms-Wrote engaging titles and copy for 30+ social media posts appearing on YouTube, Instagram, Facebook, and Twitter-Researched and pitched stories premiering on digital video platforms and broadcasting networks for LX News-Optimized LXTV YouTube channels by adding cards, engaging with viewers, creating copy for titles/descriptions and promoting the channel-Assisted on ‘Talk Stoop’ script reads/interviews with host, Nessa Diab, and attend weekly meetings with editors across the entertainment and lifestyle programming division-Developed organizational methods for projects to track all correspondence, analytic updates and pertinent information by using consolidated spreadsheets/folders shared among the team

-Conducted extensive research to develop breaking news-Sent out on individual assignments to cover events and conduct interviews on behalf of NY1-Gathered news, cut segments, and wrote scripts/copy prepare for live broadcast-Acted as a control room assistant during live show, ran scripts, cut VO’s and SOT’s, and gathered elements for crash stories-Wrote scripts catering to the specific tone of the show and anchor delivering the story-Logged interviews and coordinated with producers daily to accomplish top agenda items

-Acted as a Production Assistant for segments such as “Sunday Sitdown with Willie Geist,” “TODAY’s Highs and Lows,” “POPStart,” and “TODAY Orange Room” -Set up shoots, supported edits, logged footage, rolled tape and suggested sound bites and music -Ran scripts to control room and studio during live broadcast and appeared in live segments-Pitched segment ideas and potential guests during meetings-Gathered elements for crash and future stories-Conducted extensive research on upcoming guests, breaking news stories and pop culture stories

-Executive produced several live and pre-taped segments to air for the show -Edited live show broadcasts for web, taxi and social media segments and prepared music cue sheets-Coordinated with producers to accommodate the show’s celebrity guests to ensure a smooth broadcast, while acting as an on-set production assistant -Operated equipment in the field to assist producers on shoots and created segments-Pitched stories and ideas in daily morning meetings

-Consistently rotated between Executive Producer, Director and Anchor-Selected as executive producer for the live Mid-Term Election Broadcast and to lead a large team of graduate and undergraduate students-Wrote script, delegated tasks to colleagues, edited, and arranged the rundown of the show-Collaborated with news team to effectively communicate, provide story ideas for the broadcast, book guests and perform live-shots via Skype -Assisted my colleagues in carrying out their jobs to ensure a successful broadcast (i.e. editing, graphics, floor directing, audio, camera and teleprompter)-Newsroom management; including tasks such as ethical decision-making, managing information and analyzing ratings-Experience as Executive Producer, Video Producer, Director, Technical Director, Audio, Teleprompter, Graphics Producer, Anchor and Camera/Floor Director

Print and commercial work

The Government Affairs internship affords students the opportunity to acquire real-world knowledge and study the federal and state legislative process. The internship is structured so that interns will work with the Government Affairs Office to learn about public policy to gain a broader understanding of ethical leadership and responsible citizenship in a political context. A significant portion of the internship will take place immediately following the Spring 2018 semester with hands-on experience in Washington, D.C.

Production Crew: Manage audio equipment and video equipment, set up cameras and record video news footage

-Create social media campaigns, action plans and postings on behalf of our clients and the agency-Develop press releases and correspond with local and national media outlets-Organize mainstream media items and coordinate client editorial opportunities, while conducting client advertising research-Build out editorial and speaking opportunities for clients-Oversee website editing and design