Claire Gale Email and Phone Number

In this dynamic role I manage digital experiences for LV= across the estate, lead on digital governance requirements and enable effective reporting, driving optimisation. I’m also at the forefront of leading digitalisation of comms from GDPR compliant data capture to help us engage with our members and customers in effective ways. I manage an excellent team of content executives, optimisation specialists and data analysts to deliver excellent outcomes for our members, and work closely with colleagues in information security, IT, data and MI, and change teams to deliver technically competent and compliant digital experiences.

As Senior Digital Content Executive I am be responsible for managing the flow of work briefed to the digital content team, for all consumer facing web experiences, estimating resource requirements, backlog grooming and managing the team.

As part of the LV= Digital Content Team I've worked on a number of projects a new proposition for the retirement advice business, a lead generation pension income calculator and award-winning Pension Coach initiative.For a year to August 2018 I was part of a core project team with the General insurance business to develop and deliver a new platform for LV.com and its microsites, working to Agile methodologies supported by Jira and confluence.As the Life business content stream lead I:• Worked collaboratively to design a component list which supported business needs• Lead the build of over 700 pages, briefing work to a rotating resource team• Input to the redirection strategy for over 1000 pages• Defined the structuring requirements of 80 forms into a new APINow, as part of my BAU role, I will be leading engagement activity working with our agencies, marketing and social teams to design a robust content strategy which achieves the Life business goals.

As marketing executive at Keith Spicer LTD, I worked on all aspects of the social media activity, eCommerce platforms and new product development for the Dorset Tea and Tea India brands. This included digital strategy, sampling and experiential activity and campaigns to ensure maximum reach, exposure and drive rate of sale for these quickly growing brands. I was highly involved in the NPD process, partnership campaigns, and outreach programs working with local and national third parties and PR agencies to strike up mutually beneficial relationships.I was promoted from Marketing Assistant to Executive in October 2015.

In March 2014 I left the comforts of home for the open road in South East Asia and visited Vietnam, Cambodia, Thailand and Indonesia before working in Italy working as an au pair for the summer, thanks to my TEFL certificate and relevant teaching experience gained in Vietnam. Since returning home I’ve maintained my travel blog Weigh The Anchor and written guest posts for Gapyear.com, Berghaus and Turin Italy Guide.

At this digital agency my in-house marketing responsibilities included social media strategy, website re-design and management, copy writing, marketing events and networking. Agency side marketing activities included; competitor research and recommendations, proofreading, copywriting. Additional responsibilities included; Office management tasks such as ordering stationary and supplies, post, taking telephone calls, meetings, and working with the Synergist solution. As WeClick Media is a digital agency I was also involved with idea generation and content population of our creative solutions.

I worked with George Austyn Photography to improve his social media presence of Facebook and Twitter by running promotions, creating content, and sharing posts from relevant sources. I also set up and populated a Pinterest account for the company and wrote a collection of blog posts for the website, designed to inspire couples to think outside the box for their wedding photos.

My key responsibilities at Nicolas James group included marketing their luxury properties currently for sale or under development across the south coast. I was also responsible for the marketing of a retirement village and wedding venue, arranging advertising, updating the company websites, writing marketing collateral and managing budgets. This was a temporary position.

This role comprised of a number of responsibilities, which contributed to the management of multiple bus operator brands in a variety of locations across the South and South West. Go South Coast is made up of 7 primary brands, most with their own website and social media outlets.My main roles included• Sourcing and writing news items for the company websites and monthly marketing emails to key customers;• Creating and developing social media presence on facebook and Twitter;• Assisting with the launch of “the key” by preparing web content, liaising with portal providers, troubleshooting and arranging all online advertising with local press and facebook.In addition to the above, during my time at Go South Coast, I oversaw the redevelopment of all the companies websites into a more uniform design with clearer links and improved CMS access working closely with multiple agencies. This transformed the websites from PDF reliant static pages to intelligent pages with improved timetable layouts, local and tourist information.I also wrote a social media policy for the company, and was involved in the implementation of new cookie policies following a change in the law.

My main achievements at Raglan Housing were starting its social media activity. Starting with Facebook I launched and maintained a page with a clear purpose for resident communication and good news circulation in a way that allowed for instant feedback, something the Association could not facilitate before. I also worked on projects designed to improve community communication through groups to reduce ASB. Later, we launched twitter with a series of department focused "tweet weeks" including their refuges and call centre. My main responsibilities involved:• Website maintenance, improvement and intranet development;• Sourcing and writing news items and press releases for external, corporate and internal communications, publications and the company website;• Creating and developing social media presence on facebook, LinkedIn and Twitter and soon YouTube;• Administrative support as needed/required;• Constant research of target markets and the best ways to communicate with them;• Assisting with rebranding exercises, publication design and website redevelopment;• Assisting with events, providing support and dealing with public relations.• Targeting tweets towards specific stakeholders for maximum effect• Using facebook as effectively as possible to showcase the associations news and events. Project dependant, I have also explored new and dynamic ways of reaching my target audience in a way that has not been done by housing associations through online marketing before.I was also encouraged to get involved with a range of projects giving the marketing and/or communications perspective.

During local and national elections and votes, I work as a counting assistant for the electoral commission. This involves the quiet and accurate counting and verifying of votes, in a complex system that does not accommodate errors.I work as part of a team that is different on each occasion, meaning I have to work well with everyone. In some cases I have provided guidance and assistance to new counters, helping to familiarise them with the system and its processes. This is an occasional position during election periods only.

This placement in the Communications department required me to conduct admin tasks such as booking board rooms, updating contact lists, making new contact lists, distributing communications articles and assisting the communications manager. I was also responsible for the arrangement, marketing and organisation of a fund raising lunch for the Poole Africa Link charity. This placement also allowed me to write articles for the in house magazine “Grapevine” and press releases promoting the hospitals good news.