๐ Passionate Fashion Buyer, Merchandiser, and Social Media StrategistWith a dynamic career spanning prestigious fashion houses and online retail giants, I am a seasoned professional in fashion buying and merchandising who has seamlessly transitioned into the social media landscape.๐๏ธ Professional BackgroundHaving worked with renowned brands such as Belstaff, Burberry, ASOS, Harvey Nichols, APG and Co, Net-a-Porter, Pretty Little Thing, and Fenty Beauty, I've honed my skills in fashion buying, range planning, pricing strategy, and market research. My experience extends to setting up new brands, design and tech packs, reporting analysis templates, and business progression strategies.๐ Social Media SuccessBoasting a substantial 70k following on Instagram and 10k on TikTok, my content has gained attention with videos reaching as high as 8.5 million views. Over the last three years, I've successfully managed and grown various social accounts on a freelance basis, achieving a peak following of 150k. This included overseeing Instagram, TikTok, YouTube, and an influencer group associated with it. Notably, Ad content produced outperformed industry standards.๐ก Services OfferedMy expertise goes beyond traditional fashion roles as I've experienced a multitude of brands, CEOs, roles and businesses. I specialise in managing social media accounts, ensuring businesses collectively thrive. My services encompass brand setup, range planning and reviews, pricing strategies, design and tech packs, market entry strategies, and comprehensive market research.๐ Versatility and ResultsI am adaptable and results-driven. Coming from a Buying/Merch background, I am highly analytics based and look at all aspects of the business to grow and manage businesses I work with. My 10+ years of experience have taught me that the adaptable nature of the fashion industry means businesses need to consider all aspects of marketing and product to excel. Examples of my work are available upon request.My DMs are always open for a chat about scaling or developing your business.
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BuyerFortunate OneSydney, Nsw, Au -
Fashion Consultant (Specialising In Merchandise, Buying, Branding, Design, Sourcing)Claire Mccarthy Consulting Sep 2018 - PresentLondon, United KingdomIn my consulting practice, I engage in a spectrum of projects that range from short-term analyses and the implementation of enhanced practices to uplift existing margins and optimize stock levels. On the flip side, I delve into the inception of new brands or investments, guiding clients from initial ideas and concepts through to the realization of the finished product. I play a pivotal role in every stage of the product development process, from crafting comprehensive range plans to identifying reliable suppliers, ensuring my clients secure the best prices for top-quality pieces.With a rich professional background that includes collaboration with global giants such as ASOS.com, Harvey Nichols, Burberry, Matchesfashion.com, House of Fraser, Debenhams, APG and Co (Sportscraft, SABA, JAG), Belstaff, HairFlair, and an array of diverse brands, I've amassed a wealth of industry knowledge and exposure to a wide spectrum of operations.My expertise spans across various sectors of apparel and accessories, covering own buy product development and branded buying and merchandising on an international scale.Drawing from my experience in establishing and operating my own drop-shipping business in the hair and beauty sector, I possess a keen understanding of the challenges and volatility inherent in this business model. This insight positions me to offer valuable advice and consultation on maximizing sales through strategic range and product offerings, a service widely sought after by the internet entrepreneurs I collaborate with.Here are some examples of the specific services I provide:Buying and Merchandising:Setting up new brandsBuying own buy or branded productBuying guidesSourcing strategiesRange planning and reviewsPricing strategyDesign and tech packsReporting analysis templatesBusiness progression, entering new markets, and market research
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Outlet MerchandiserBelstaff Aug 2019 - Mar 2021London, England, United Kingdom -
National Account Manager And AllocatorApg & Co Pty Ltd Oct 2018 - Apr 2019Sydney, AustraliaFTC due to WHV -
Buying AssistantHarvey Nichols Aug 2017 - Apr 2018London, Royaume-UniWorking in a 3 person buying team (incl merchandiser responsibilities) for women's lingerie, swim and evening-wear brands. -
Established Buyers Administrative AssistantAsos.Com Jan 2016 - Aug 2017London, United KingdomBeginning an entry level buying role working on premium own-buy department ASOS White and designer collaborations/Projects. Progressing to an Established Buying Administrative Assistant and working on the core knitwear department. -
Temporary Merchandising/Buying Administrative AssistantAsos.Com May 2014 - Sep 2014An extended short-term contract during the summer of my final year of university. Working on various administrative tasks within the business inclusive of Order Management, Menswear Merchandising and the Eurohub team.Additional roles assisting the Junior Buyer and Senior Buyer on the Projects Team at ASOS, covering ASOS White, Black and Africa as well as designer collaborations and the own brand vintage selection.
Claire Mccarthy Education Details
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St John The Baptist Catholic Secondary School And Sixth Form
Frequently Asked Questions about Claire Mccarthy
What company does Claire Mccarthy work for?
Claire Mccarthy works for Fortunate One
What is Claire Mccarthy's role at the current company?
Claire Mccarthy's current role is Buyer.
What schools did Claire Mccarthy attend?
Claire Mccarthy attended University College For The Creative Arts At Canterbury, Epsom, Farnham, Maidstone And Rochester, St John The Baptist Catholic Secondary School And Sixth Form.
Not the Claire Mccarthy you were looking for?
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Claire McCarthy
Stevenage -
Claire McCarthy
London Area, United Kingdom1dairygold.ie1 +131261XXXXX
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Claire McCarthy
Director Of Business Development | 15+ Years Sales Experience | Multi-Million-Pound Revenue Growth | Business Development Digital Transformations | Msc In Professional Practice Senior Sales LeadershipLondon2gmail.com, mycwt.com
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