Hotel Booking and Travel Planning Software- Oversaw conception-to-launch of new site to replace the major legacy revenue stream.- Conducted first user interviews for the legacy product to understand who the customer is and their motivations.- Researched, proposed, and currently executing on roadmap for the mobile app.

Venture Capital Portfolio Data Management Platform- Rapidly released value-add features to minimize customer churn while the rest of the org worked on a major refactor.- Prioritized and released highly requested customer features including analytics reports, portfolio management functions, and additional data points; worked closely with the CS team to gather customer feedback and prioritizing high impact, low effort requests for maximum retention.- Implemented the first A/B tests in the org.Left for greater career growth and additional responsibility.

Home Selling and Buying Platform, #25 on Deloitte's "North America Technology Fast 500” 2020- Responsible for road mapping and building a seamless home selling process from sign up to listing a home, and creating seamless interactions between sellers and agents.Identified friction points in listing creation process and implemented low-friction, conversational UI redesign; Increased seller sign ups by 91.5% (11.6% to 22.4%)- Uncovered core reasons behind publish rate decline in the wake of a volatile housing market; identified key themes and developed road map to solve the issues. Increased sellers contacted in 24 hours by 95.0% (30.2% to 58.9%); currently executing on next features; 75.3% increase in platform usage (as opposed to manual processes) through platform migration.Left 2 months before a department-wide layoff.

- Managed mobile team of developers including scrum, opportunity identification and user research, and spec'ing and prioritizing feature work.- Refined bug reporting and fixing process to increase productivity and accountability- Led attachment rate research for a new business line and defined clear problem areas and action items

Research Design: Designed and managed community needs assessment surveying and interviewing local nonprofit directors and produced report for financial services client; researched and designed social-connectedness survey for military families for non-profit client.Project Management: Managed multimillion-dollar county Pay-For- Success county project; managed organization’s full communications operations for 3 months.

Graphic Design: Designed annual report, infographics, one-pagers, slide decks; involved in rebranding and web redesign. Mentored graphic design and communications interns.

Vykon Technologies, Market Research | Inceptio Medical Technologies, Go-to-Market Strategy