Business Development• Through engagement & building of relationships with producers & creative directors, secured contracts to project manage marketing campaigns & events within the creative arts sector• Further secured repeat contracts & extended client portfolio to include theatre, exhibitions, sporting and non-profit organisationsMarketing | Project Management• Following briefing meetings with clients, determined in-depth marketing plans & roll out, implementing strategy & methodology to meet objectives• Defined stakeholders & set project task ownership, determined project cost & advertising timelines, presenting these to the key stakeholders for buy-in & approval• Sourced & engaged with new/old sponsors & partners, agreed innovative methods of securing support through trade exchanges• Conceptualised all ATL & BTL marketing, set & managed delivery timelines• Engaged with social media influences, public relations specialist & journalists, setting up interviews, driving social media exposure & maximising ticket sales• Conducted site visits to secure appropriate production venues & exhibition spaces, further negotiating rates & agreeing terms• Coordinated onsite venue set up, conducting regular meetings with technical teams to ensure set up was equipment was onsite & timelines were in line with project plansReporting & Tracking • Maintained & updated project plans, championing communications across all stakeholders, managing any challenges & determining workarounds or alternative solutions where needed• Created, maintained the production budgets, including all expenditure & other costs• Compiled reports postproduction to determine overall outcomes, challenges, opportunities for improvementAchievements• Successful delivery of all projects with continued retention of clients• Headed a fundraiser that gathered more than £10,000 for a homeless shelter• Increased Facebook conversation rate by 25% with new competition strategy

Initially employed as marketing manager & associate producer, in 2015 promoted to executive producer with responsibility for 3 theatresTeam Management• Managed a team of 9 FTE direct reports across 3 theatres • 360 management – setting of KPIs, performance management, training & development, recruitment & disciplinary• Supported the team by removing barriers to delivery & driving marketing venturesMarketing Management• Full function marketing – strategy plans, budget, stakeholder management to marketing collateral, communications, public relations & publicity• Engaged with media corporate sponsors & operational partners, consistently raising the profile of the theatres, generating interest & identifying new opportunities• Responsible for planning across all 3 theatres, ensuring the yearly consolidated production calendar was booked & performances were secured up to 4 years in advance• Planned & conducted all meetings, events, conferences & exhibitions• Collated data on mailing lists & executed numerous marketing campaigns to further optimise ticket sales• Appointed media houses, sharing briefs & signing off on graphic design & marketing collateral following negotiation of costs & service level agreements• Extensive budget management, controlling of P&L for each production with post-production reporting & ROI Achievements• Consistently achieved sell out of tickets for all productions• Secured a 4-year sponsorship contract with leading bank• Reduced expenditure on numerous productions generating savings of over £1mill• Formed partnerships with major television channels, gaining sponsorship year on year• Facilitated private performances from well-known comedians for a television network which further embedded the theatres reputation as a key venue• Coordinated an international event attended by world renowned political figures & popstars• Took ownership for the promotion & marketing of an international dance sensation, including a national tour